communicationrobertjallen.yolasite.com/resources/dixon palmer1.pdfcnn november 6, 2001 red cross...
TRANSCRIPT
Communication: The Sharper Message
Why Communicate?
What do you want to accomplish? What are your main points? Is this the BEST way to get your message out?
Know What You Want!
Goal Main Points Will This Do It?
Communication Goals
Convince public of his innocence
Convince public of his good character
Convince voters of his value as their Congressman
Main Points
I have cooperated with authorities
I have supported the Levy family
The Sharper Message
Always based on a known goal
Always targeted to a specific audience Always contains limited number of main points
Be Prepared
Know WHY you’re doing the interview Know WHAT you want to say Know HOW you want to say it
THE FIVE Cs
Clear
Concise
Convincing
Correct
Consistent
Clear
Simple language – short words rather than long ones Active voice – short, punchy phrases and sentences Use statistics, technical language, attribution sparingly
Simple language USE, not UTILIZE
MEET WITH, not NETWORK
ISSUE, not PROMULGATE
DISTRIBUTE, not DISSEMINATE
ABOUT, not IN REGARDS TO
FINISH, not FINALIZE
PLAN, not STRATEGIZE
The FIVE Cs
Clear
Concise
Convincing
Correct
Consistent
The Consistent Message
Builds credibility
The Consistent Message
Builds credibility Convinces the skeptical
The Consistent Message
Builds credibility Convinces the skeptical Brands your campaign
The Consistent Message
Builds credibility Convinces the skeptical Brands your campaign
The Consistent Message
Builds credibility
Convinces the skeptical
Brands your campaign
Globalize, YES!!!
World Trade Organization
World Bank
International Monetary Fund
World Economic Council
G8
The FIVE C’s
Clear
Concise
Convincing
Correct
Consistent
CRISIS COMMUNICATION
Be part of the policy Plan for the worst Hope for the best
CNN November 6, 2001
Red Cross defends handling of Sept. 11 donations
WASHINGTON (CNN) -- Charities swung into action after the September 11 terrorist attacks, raising more than $1 billion. But questions are being raised about where and how and how much of that money is being distributed.
Bearing the brunt Tuesday during a hearing of the House Energy and Commerce Committee's oversight panel was outgoing Red Cross President Dr. Bernadine Healy. The Red Cross has raised more than $564 million for the Liberty Fund, which was set up in response to the attacks on the World Trade Center and the Pentagon. Healy was hammered by one New York official for the Red
Healy tells Congress the Red Cross "must have the ability to help the victims of tomorrow."
CNN December 27, 2001
Former Senate leader to oversee Red Cross fund
Former U.S. Senator George Mitchell will oversee the American Red Cross' controversial Liberty Disaster Fund created after the September 11 terrorist attacks, the organization announced Thursday. "He brings great compassion, experience and leadership to the work we are doing," said David McLaughlin, chairman of the
American Red Cross board of governors. "We are confident his strong will, his steady hand, his wisdom will guide the Liberty
CRISIS COMMUNICATION
Be part of the policy Plan for the worst Hope for the best
Communication: The Sharper Message