communicate ibeaken better in museums and heritage sites
DESCRIPTION
This slideshow explains how museums and heritage sites can communicate better what iBeaken is and how visitors can use it.TRANSCRIPT
communicate iBeaken (better)
How to make visitors pick up more iBeakens in a museum or heritage site ?
communicate iBeaken better
Communication is not an exact science : every place and every public is different.
the essentials
① show available network② just QR labels are not enough③ repeat invitation to connect④ clusters are better⑤ enable loyalty program
available network
open wifi or closed network ?in both cases you need to
show :
• what kind of networke.g. : free wifi
• SSID (= network name) e.g. : ‘museumwifi’
• passworde.g. :
‘tHy667ih’, ‘no password’
QR labels
just QR is NOT enoughyou must show :
• value of the QR codee.g. : ‘video’ , ‘quiz’, ‘earn
points’, languages• call to action
e.g. : with a hand & smartphone scanning a QR code, ‘scan this QR code’
• more ways to access e.g. : NFC, URL, iBeacons,
image recognition
repeat invitation
repeat the inviation to scanwherever you can :
• at the entrance of each roome.g. : ‘use your smartphone to
view more information’• at each new theme
e.g. : ‘learn more about this theme by using your smartphone.
• on each level e.g. : ‘this level features
a new collection, use your smartphone to earn points’
clusters are better
the more people download infoin one movement, the better :
• e.g. 1 cluster for 1 room• 1 cluster for 1 theme• 1 cluster for 1 level• 1 cluster for 1 period• 1 cluster for 1 artist• etc...
enable loyalty program
the loyalty program engages and activates
visitors :
• build your own community• create a clear offer• drive people to your shop or venue• send notifications• make people come back
example museum
call to actionwifi
network :- wifi
more ways toaccess :- URL- NFC
value :- multi media- more info
example
call to action freewifi
network :- free wifi
value :- collect
points
more ways toaccess :- URL
example heritage site
3G-4G
example heritage site
call to action
value :- languages- more info
more ways toaccess :- URL- NFC
3G-4G
network :- 3G- 4G
contact
we’ll help you to be successful !Call or email us :
Jo Van Hove, founder
[email protected]://ibeaken.com
+32 475 44 04 54
twitter : @ibeakenfacebook : ibeaken
