communicating and marketing your engineering capability€¦ · a network of highly experienced pr...
TRANSCRIPT
Communicating and
marketing your engineering
capability
Benefits of increasing your PR and marketing activity
Presented by Billy McKenna 1st November 2018
Agenda
• What can additional PR and marketing do?
• A possible way forward
• Maximising reputation & supporting the business
• Integrated communications
• A recent Aro case study – outputs
What is PR?
“PR is about reputation – the result of what you do, what you say and what others say about you.”
Chartered Institute of Public Relations
“PR – a way of achieving mutual understanding between an organisation and its publics.”
O’Sullivan, 2008
What can PR and marketing do?
Position and promote as engineering experts
Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage
Integrate PR with marketing activities
Support targeted sales
Improve SEO
What can PR and marketing do?
Position and promote as experts
Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage
Integrate PR with marketing activities
Support targeted sales
Improve SEO
What can PR and marketing do?
Position and promote as experts
Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage
Integrate PR with marketing activities
Support targeted sales
Improve SEO
What can PR and marketing do?
Position and promote as specialists
Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage
Integrate PR with marketing activities
Support targeted sales
Improve SEO
What can PR and marketing do?
Position and promote as specialists
Increase profile in the advanced engineering sector, enhancing reputation through technical media coverage
Integrate PR with marketing activities
Support targeted sales
Improve SEO
Customers, funders &
staff
Boosted profile
PR
Your work
Integrated Communications
Integrated Communications
Existing & potential customers
Telephone call Magazine article Social media
Conversation at an exhibition/trade show
Newsletter Advertisement
What is Aro PR and Marketing?
A network of highly experienced PR and marketing professionals and former journalists which only promotes engineering, scientific and composites industries
Specialists in traditional and digital marcomms including;
PR and media relations
Content and copywriting
Social media and SEO
Marketing strategy development
Telemarketing
Event management
Graphic design
Awards
Web design and build
What is Aro PR and Marketing?
A network of highly experienced PR and marketing professionals and former journalists which only promotes engineering, scientific and composites industries
Specialists in traditional and digital marcomms including;
PR and media relations
Content and copywriting
Social media and SEO
Marketing strategy development
Telemarketing
Event management
Graphic design
Awards
Web design and build
OEM’s
Audi
Rolls Royce
EADS/Airbus
GKN Aerospace
BAE Systems
Leonardo (AgustaWestland)
JLR
Ministry of Defence
Mercedes Benz F1
Safran
Rolls Royce
COMAC
Wärtsilä
The importance of social media in advanced engineering
Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.
Key Aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)
Excellent Aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.
The importance of social media in the advanced engineering
Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.
Key aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)
Excellent Aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.
The importance of social media in the advanced engineering
Fast-moving industry, young engineers communicate efficiently via Twitter, Facebook, LinkedIn etc.
Key Aerospace groups on LinkedIn ‘Defence and Aerospace’ (158,147 members) and ‘Aerospace & Security & Defence Technology and Business’ (52,737 members)
Excellent aerospace Twitter presence globally and in the UK with Aviation Week having 181,000 followers and Aerospace Manufacturing having 2,349 followers.
Press release distributed, features on Aerospace Manufacturing website
Featured by Reinforced Plastics, Netcomposites
RAF case study published
Case Study: Web Outputs
Communicating and
marketing your engineering
capability