communicating earth sciences
DESCRIPTION
This presentation was given at the 2011 GeoMunich conference "Fragile Earth". It is also a suplement for the 2011 AGU Fall Meeting Poster presentation "Communicating Complex Sciences by Means of Exhibitions"TRANSCRIPT
COMMUNICATING EARTH SCIENCES
How to Plan a Roving Exhibition
Simon Schneider and Ute Münch R&D Programme GEOTECHNOLOGIEN
A mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource.
National Association for Interpretation
Interpretation
Whose project is it?
What results are desired? Appreciation (impact) for the resources
and themes?
Visitor behavior (outcomes) that will support
the theme (curiosity, sense of responsibility) ?
How do we achieve those results? What media (outputs) to use?
Get started
Meaning
Memorable
Moving
3M-concept
Successful Interpretation
Moving
Memorable
Meaning
Complete Sentence - idea or message
Answers “So what?”
Connects tangibles to intangibles
Specific and interesting
Sam Ham
Meaning – the Theme
By funding Earth observation with satellites we are able to predict and determine climate and environmental changes and to protect life on local as well as on global scales.
Theme from Earth in Focus - GEOTECHNOLOGIEN Exhibition
on the Observation of System Earth from Space
Meaning – the Theme
Authentic
New and inspiring
Multi-sensoric
Interactive
Rewarding
Graphic consitency
Memorable – the Exhibits
Experience based
Environment based
Based on Emotions
Based on Maslow’s
hierarchy of needs
Moving – make connections
The Interpretive Equation
after Robert Fudge
The Interpretive Equation
Knowledge of the
Resource
Appropriate Technology
Knowledge of the
Audience
Interpretive Opportunity
after Robert Fudge
A GANTT chart is a bar chart that aims to show the timing of tasks or activities as they occur across time.
Create a GANTT-Chart
A free program to create a GANTT chart can be found at www.Ganttproject.biz
Assume that resources will only be productive for
80% of their time
Take multitasking of resources into account
Make use of other people’s experience
Build in contingency for unexpected events and additional work that is not yet defined
Cost each task in the GANTT chart rather then estimate the total cost as a whole
Communicate any assumptions, exclusions or constraints within the management structure
Provide regular budget statements to the management structure
Estimating Project Costs
after Duncan Haughey
Not understanding what is involved to complete an item of work
Starting with an amount of money and make the project cost fit it
Failing to build in contingency
Failing to adjust the estimate in accordance with changes in scope
Providing estimates under pressure
Giving single data point estimates rather than range estimates
Common Mistakes in Cost Estimation
after Duncan Haughey
Communications Plan
before
Management
Stakeholders/ partners
while
Public/ Media
Stakeholders/ Partners
Management
after
Management - Evaluation
Stakeholders/ Partners - Résumé
Risk Management Plan
Marketing strategy
Create a Work Breakdown Structure (WBS)
Funding Proposals
Human Resource Plan
Evaluation concept (think: “SMART”)
SWOT and MoSCoW analysis
Other Project Management tasks
„Do not try to satisfy your vanity by teaching a great many things. Awaken people‘s curiosity! It‘s enough to open minds, do not overload them. Put there just a spark. If there is some good inflamable stuff, it will catch fire.“
Anatole France
A thoughtful decision making process that blends management needs and resource considerations with visitor desires and ability to pay to determine the most effective way to communicate a message to targeted markets in support of the agency’s mission.
Lisa Brochu
Interpretive Planning
Management
Mechanics
Message
3M-Model
Management
Mechanics Message
The 3M-Model might turn into a 5M-Model if the project has marketing coals to achieve and if you separate the media from the mechanics.
3M to 5M Model
3M-Model
Message
Management
Marketing
Mechanics
Spatial considerations
- Accessibility
- Functionality
- Special Features
Design Decisions
- Language
- Product Design
- Exhibit production
Media Determination
- Signage
- Technology
- Interactivity
- Merchandise
Visitor oriented
mission, goals, objectives policies & regulations key issues revision and update strategies operational resources
staffing budget facilities & equipment maintenance logistics
Management
Maslow’s hierarchy of needs
Morality, creativity, spontaneity, problem solving
Lack of prejudice,
Acceptance of facts
confidence, achievement, recognition, respect of others, respect by others
Friendship, family, community, sexual intimacy
Security of: body, employment, resources, morality, the family, health, property
Breathing, food, water, sex, sleep, homeostasis, excretion Physiological needs
Safety needs
Belongings
Esteem
Self-actualization
Holistic
Emotional
Appropriate
Rewarding
Thematic
But the Heart into it
Visitors Experience Model
Entry Exit
Decision
Commitment
after Brochu and Meriman, edited
Personal Context
Physical Context
Social Context
Connections
Experience