communicating for change: focus, clarity, transparency
DESCRIPTION
Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.TRANSCRIPT
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Communicating for ChangeFocus, Clarity, Transparency
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Problems Withand Solutions For:
FocusClarity
Transparency
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And a lightweight tool for operationalizing.
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Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text
I see you every day. I know you.
I know how you think.
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Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text
We’re all in this business together, so we MUST have the same needs for
information.
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Photo by Allspire - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/81132162@N03 Created with Haiku DeckType to enter text
Effective communication does
not rely on convenient
assumptions or easy labels.
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Let me tell you
a story
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“Why don’t they understand?”
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Focusfacilitates results
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Without Focus•Mission creep•Phoning it in•Going rogue•Low commitment
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What influences your audience?
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If you don’t know thepurpose of the work, you’re
throwing away potential performance gains and
opening the door to unnecessary risk.
Purpose
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Focus•Objections & Q’s•Values & needs•Voice that resonates•Purpose
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The most successful communication is
purpose-focused andaudience-focused.
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Clarityfosters understanding
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Without Clarity•Miscues•Confusion•Uncertainty•Less momentum
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Plain Language•Efficient•Precise•Light on jargon•Not boring!
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Clarity•Mission•Purpose•Definition of done•Metrics & results
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No matter how clear something is to you,it must be clear to
your audience to have the desired impact.
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Transparencybuilds trust
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WithoutTransparency
•Lack of trust•Suspicion & skepticism•Frustration
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Why?
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Transparency•Processes•Decision-Making•Rationale•Relationships
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People don’ttrust change
so they need totrust you.
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OperationalizingFocus, Clarity and
Transparency
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•List audience influencers•Clearly define purpose•Clarify main idea & details•Record rationale
Capture Your Thinking
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Capture Your Thinking
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Use the C-P-A to:
•Plan projects•Map out content•Articulate rationale•Explain processes & relationships
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The C-P-A is such an easy way to evaluate
focus, clarity, and transparency thatthere is no reason
not to use it.
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CommunicationShapes Culture
•Defines direction•Speeds buy-in•Establishes purpose
Focus
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CommunicationShapes Culture
•Establishes authority•Supports healthy debate•Improves decisions
Clarity
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CommunicationShapes Culture
•Builds trust•Reduces friction•Drives collaboration
Transparency
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Every significant communicationis an opportunity
to improve organizational
culture.
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Questions?
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