communicating in the age of national security
DESCRIPTION
Presentation to senior Australian Public Service executives at the Australian National Security College in May 2014.TRANSCRIPT
Bob CrawshawMay 2014
traditional media landscape
business model is broken
newsrooms shrink
growth of online papers
channels morph & merge
is the media biased?
?
growth in online papers
single issue reporting
enter social media
83% have internet access
77% have broadband access
social media
media habits are changing
how governments respond
Ack: Craig Thomler: Oct 2013
trends impacting national security
customisation
data
privacy
imagery
content & coordination
customising the consumer
data drives conversations
privacy - who controls the data?
rising power of imagery
managing content
implications for citizens
i-democracy
I am the audience of one
death of the expert
privacy? what privacy?
implications for public servants
keeping up with the leader
changing public mindset
use your data and imagery
multi-channel conversations now mandatory
have a continuous dialogue
cutting comms teams is high risk
implications for agencies
Commitment
Content
Resources
CCR
effective national security comms
your choice
their choice
