Communicating SustainabilityAASHE 2011

Shana Weber, PhD, Princeton University

Lenses of Comm

1) news-media stories

2) fundraising "sell”

3) educational/informative

4) behavior change/action

GoalsA communication strategy

Community focus – global impact

Training students in intellectual rigor, versatility and expression

Peer-to-peer culture transformation through media arts

Fun!

Questions

What is the link between comm and culture change?

Why is communication under-valued?

Who can we partner with?

Can digital replace the physical?

Take-Aways

Develop a communication strategy

Demonstrate its value

Engage students

Build partnerships

Lobby for dedicated support