Experiencing Seoul Introducing ‘Banchan’

Group  6    |  Ji-­‐Hye  Kim  |  Sung-­‐Woo  Hong|  Doo-­‐I  Kim  |  Min-­‐Hee  Kang  |  Veronica  Lai  

Lets meet Katy again… Although it is her first time to Korea, she has tried Korean food in London before. Only limited to famous dishes. (eg. Bibibak and BBQ )

About Banchan

‘Korean Tapas’ .

Set in the middle of the table for sharing .

Can be replenished during the meal .

Free of charge .

Creative Rationale

Explore .

Experience .

Exclusive .

Art Direction

Combination

Touchpoints overview

Airport / In-flight .

Touist Information Center .

Restaurants .

Have you met our ‘Banchan’?

Airport  image  

•  Screen  1    

•  Screen  2    

•  Screen  3    

The preparation of ‘ Banchan’