communicating transportation & air quality
DESCRIPTION
Slideshow presentation given by Lansing resident, and Clean Commute Program director Cathleen Edgerly, regarding how to effectively communicate transportation and air quality issues via social mediaTRANSCRIPT
Drive Your Own RoutesDrive Your Own Routes
Get on the road to communicating your own message online
Cathleen EdgerlyCATA Clean Commute Options
“In the middle of difficulty lies opportunity.”~ Albert Einstein
Options: It’s your choice which direction you are going to take
Strategy, Direction + Be Creative!
Possibilities are Endless
• So many tools –it’s up to you
• Marketing • Customer Service• Route detours• Traffic
announcements• Pass sales• Events
Make the Right ConnectionsThe Power of Partnerships, Pics, & Video
It’s Not All About You!
• Social media is not a bullhorn
• 2-way communication• Engage• Share • Hootsuite &other
monitoring tools
Linked Routes that Provide Value
Clean Commute Challenge
Feed Your Networks &Watch them Thrive
Cathleen Edgerly(517) 393-7433
www.linkedin.com/in/cathleenedgerly
www.linkedin.com/in/cathleenedgerly
www.facebook.com/cleancommute
www.twitter.com/cleancommute