CommunicatingYourANRStory

Simple text is best.Don’t read from your slides.

ImageCreditsforthisPresentation:PixabayandUCRegents

AbouttheCommunicatingYourANRStory(CYS)Series:

Communicatingourstoriesasresearchersandeducatorsisessential.

Increasingly,thisinvolvesdigitaltechnologies.

• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.

• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.

UpcomingWebinars:

12/13 Twitter1/3 LinkedIn

1/10 Blogging

1/24 Instagram1/31 Facebook2/4-2/8 CreatingaCommunicationsStrategy

UCANR”EducationalPipeline”

• TheCYSWebinarseriesisbeingdevelopedinsupportofUCANR’s”EducationalPipeline.”

• Thisprovidesanewplaceforyoutopublishblogposts.

WeNeed&WantYourBlogPosts

ModuleOne:BloggingBasicsRoseHayden-SmithUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducationUCANR

CynthiaKintighMarketingDirectorUCANR

12/7/2018

Why Blog?

• Shareyourknowledgeandhelpothers(teach,ExtensionDelivery)

• Shareyourresearch/findingswithbroader(andperhapsnew)audiences

Why Blog?

• Engage,educate,persuade(industry,media,legislators,advocates)

• Establish”expertise”byextendingknowledgeonasingletopicovertime(visibility)

• Improvescienceliteracy

Abetterquestionmaybe…

Areyoumissingoutonopportunitiesbynotstarting

abloggingpractice?

WhatShouldIWriteAbout?• Newinformation!

• Anewresearchfinding–whydoesitmatter?

• Aretherepolicyrecommendations?

• Expandonpreviousfindings.

WhatShouldIWriteAbout?

• Whataretheimplicationsofyourworkinalargercontext?

• Whatareyoustudyingnext?

• Connectyourworktowhat’sinthenewsandpopularculture.

MoreThingstoWriteAbout

• Writeaboutwhatyouknow.Isitstep-by-stepprocess?Includeshortvideosorimages.

• PeopleLOVEpostsfromthefield,especiallywithimages.

• DoaQ&Awithanotherperson.

Other Things to Write About

• Sharewhatyou’rereading,listeningtoorwatching…andexplainwhy.

• Poseaquestionandusetheanswersforafutureblogpost.

• Aboveall,trytoprovideaccurateinformationthat’susefulandwillhelpothers.

FindingMaterialforBlogs

• Youmayalreadyhavematerialyoucanadapt:

• UCDelivers*

• Newsletters

• ResearchFindings

• FAQSheets

Blogging Goal

• Teachsomething

• Try for1keypointperpost

• Provideanew– orenhanced– understandingofatopic

ThinkEngagement

• Ablogis≠ toaresearchpublication

MakeitEasytoShare

• Testyourwork:

• Couldareadereasilysummarizeitinasentence?(There’syourTweet!)

StartSomewhere.StartNow.• Thereisnomuse…there

isonly“yourarseinthechair.”

• Youdoneedanarrativeorstoryline.

• Beconversational.

WhatMakesaGoodBlogPost?

• Goodheadline(60characters,>10words)

• Stronglede(3-4sentences)

• Short500-750words

• Goodvisuals

• Authenticvoice=yourvoice

What’saGoodHeadline?

• Descriptive:• “A pain in the ‘Asteraceae’”

• Declarative:• “Wildfire risk should be considered when planning

new developments”

What’s a Good Headline?• Posesaquestionthatyourpostcapablyanswers:• “Willcookingandnutritioneducationforcollegestudents

increasefoodsecurity?”

• Connectsthingsorexplainsrelationships(especiallythosefolksmaynothavethoughof):• “Exploringtherelationshipbetweenemotionsandwater

issues”

What’saGoodLede?

• Providesnewinformationorfinding

• Statistics

• Responsetoevents,articles,research

• Yourstory

FinishStrong• Don’tforgetgoodvisuals!

• Agoodconclusionisimportant(includewhyyouwrotetheblogpost)andwhyitmatters

• Apolicyrecommendationifappropriate

MySecretSauce

• Hyperlinks

• Aggregation

• SharingLight

OtherPracticalMagic• Usegoodimages,maybeembedavideo.

• Makesurehyperlinksopeninanewwindow.

• Useyourblogsacrosssocialplatforms.Spreadthatgoodstuffaround.

CrossTownTraffic

• Alsopost/shareonplatformslikeLinkedIn.

• UseFacebook andTwitter tofeaturepull-outquotesfromyourblogpostandincludethelink.

• OnInstagram?Putthelinktoyourlatestpostinyour bio,andgiveateaserviaapost.

TipsFromExperts

“Shareyourtradesecrets.”

“Fostergenuinefriendshipsandsupportsystemswithotherwritersandbloggers.Collaborate,don’tcompete.”

“Writemoresimplythanyounormallywould.Useshortsentences,bulletpoints,pullquotes,photosandcharts.Leavewhitespace.Makeiteasytoscanyourarticle.”

Underthehood

• UsetheANRblogsystem• PlugsseamlesslyintoSiteBuilder;• Givesyourblogtheucanr.edudomain;

.eduisthegoldstandardinthealgorithmsthatcreatesearchreturns

• Unlikeotherdomains,.eduiscontrolled

Youcanalsothinkoftheblogsystemasawaytoorganizeorarchiveyourcontent

e.g.Newsletters

Underthehood

• Startanewblogfromyourportal

• Contributetotheadvisorblogviathesurvey

Tagging

Makesyourcontenteasilysearchablewithintheblog• Highlevel• Audiencefocused• Predictable• Repeatable• Sustainable

UCANRResources

• UCANRL&Dresourcesassociatedwiththiswebinar:– UCANRFeaturedContentGuidelines– PowerPointPresentationPDF– NarrativeNotes– Examples– Bibliography– AssistanceOffer– Q&A’sAnswered(ToCome)

In-House“Consulting”

Anotherresourceisaccesstoone-on-oneconsultingviaphone,emailorZoom.Rosecanhelpyoubrainstormideasforapost,makeeditingsuggestions,andalsohelpyouwithsocialmedia

LearnMore

• Podcasts– BloggingYourPassion:JonathanMilligan

– ProBlogger:DarrenRowse

– AskPat:PatFlynn

LearnMore

• LinkedInLearning

• PewResearchCenter:InternetandTechnology

• BlogHer(website,resources,conference)

THANKYOU