CommunicatingYourANRStory

Simpletextisbest.Don’treadfromyourslides.

ImageCreditsforthisPresentation:PixabayandUCRegents

ModuleFour:InstagramBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation

DanMacon,MSUCCEAdvisorLivestockandNaturalResources

1/24/2019

AbouttheCommunicatingYourANRStorySeries

Communicatingourstoriesasresearchersandeducatorsisessential.

Increasingly,thisinvolvesdigitaltechnologies.

• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.

• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.

UpcomingWebinars:1/24 Instagram1/31 Facebook2/4-2/8CreatingaCommunicationsStrategy - Daily10:00-10:30a.m.with“homework”and“officehours”– mustvieweachwebinarlive(orarchived)

Archived:BloggingBasics,TwitterBasics,LinkedIn,BloggingII

MyStory

• KelloggFellowship– focusondigitalcommunications

• VictoryGrower&UCFoodObserver

• Centraltoallmywork:blogsandsocialmedia,particularlyTwitter,increasinglyotherplatforms

UCFoodObserver• BrandplatformforUCOP’sGlobalFoodInitiative

• Blogandsocialmediapresence

• Fromtheinstitution(butnotinstitutional)

• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)

• ENGAGEwiththepublic,media,UCcommunityandothers

Ideas

• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”

• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.

InstagramAgenda• WhyUseInstagram?• InstagramBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofInstagramFeatures• SomeGoodExamples

• Q&A

WhatisInstagram?

• Amobilephoto/videosharingsocialnetwork/appownedbyFacebook

• Youcanusethemobile apptoshootandpostphotosandvideo

• Youcanhavefollowersandfollowothers

• There’sadesktopversionforbrowsing,butpostingisdoneonthemobileapp

SomeStats*

• OnlyFacebookandYouTubehavemorelogins(andthere’ssignificantcross-over;remember95%)

• 71%of18-24yearoldsuseInstagram

• 33%ofInstagramusersarebetween30-49yearsold

• 70%ofU.S.usershaveapost-secondaryeducation

• 25% ofsmartphoneownersuseInstagram

WhyUseInstagram?• Goodphotoediting(23filters)

• Storiesfeature– IDEALforExtensionwork!!!

• Livebroadcastoption– Seeabove!

• Visual,butwithabilityto“microblog”inpostandusesearchablehashtags

WhyUseInstagram?

• Useoftheplatformisgrowingrapidly

• Engagement/conversionratedwarfsothersocialplatforms(e-commerce,brandbuilding)

• It’saSEARCHengine!People,tags,places,top.

• It’salsofun,creative,andaGREATwaytoreachpeople

SomeBasicFeatures

• Home– Functionsasyournewsfeed

• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissection

• The+keyenablesyoutoaddaphotofromyoursmartphonephotolibraryORtakeaphotoORshootavideoreal-time

• Abilitytoaddtextandemoji'stophotosinstoriesfeature

Newerfeaturesworthmentioning• Storiesfeature– secondaryfeed!Canbeloadedattopofprofile…greatplacetokeepcontentfrontandcenter

• Alternativetextdescriptions(screenreaders– visualimpairment)

• Profilechanges(includingmutualfollowers,likeFacebook;closefriendslist;timemanagementtools)

• Abilitytoloadnativevideofromyourmobiledevice

• CanvideochatfromDMs

Beforejumpingin?

• WhyamIdoingthis?

• WhatdoIwanttocommunicate/share?

• HowmuchtimedoIhavetodevotetothis?

• IFUSING…howcanIusethispowerfultoolmoreeffectively?

DOTHIS:• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)

• ConsiderusingtheinterfacewithFacebook

• Beauthentic

• Beinformative…addvalue,listenandengage

• Usesomeofthefeatures,likestories!

BeforewegoexploreInstagram…

• Resources:• DanandRose’sPowerPointsareinPDFontheANRLearning&Developmentpage,alongwithabibliography

• Call,textoremailRoseat805.794.1665oremailatrhsmith@ucop.edu withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn andInstgram.