COMMUNICATION

• A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

Six Types ofHuman Communication

• Intrapersonal• Interpersonal

• Small Group• Public Speaking

• Mass• Mediated

• One person• Two people

• Three to ?• One to many

• One to many• One to one/group

CULTURE

Everything that occurs in a society

• Elite small group usually class based

• Popular/Mass everyone

• Media Literacy role of the consumer

• EPS Merrill and Lowenstein

EPS Cycle

• Media progression cycle

• elitist—popular—specialized

• 3rd world vs USA

Mass Communication

A process whereby professional communicators use technological

devices to share message over great distances to influence large audiences.

Source Message Channel Receiver

Feedback

Noise

Context

Model of the Communication Process

NOISE

• Channel static/picture loss

• Semantic misunderstood meaning

• Psychological internal factors

• Selective exposure– perception/retention look for reinforcement

$$$$$$$$

• Over 150 billion yearly

• Make money

• Inform people

• Entertain people

• Persuade people