communication & multimedia design
TRANSCRIPT
Instituut voor Communicatie Media en Informatietechnologie
COMMUNICATION &MULTIMEDIA DESIGN
Exchange programma Fall 2018:
Designful innovation
For 1 billion people
Course and Assignments information
Achtergrondafbeelding: Dreamstime
Design a meaningful innovation for one billion
people
Designful
Working on your own network of interpreters
Following a design process
Block 1 Block 2
(guest) lectures, workshops en pressurecookers
Design Driven Innovation 1 (Knowledge)
Crosscultural/International Business-modelling(Knowledge)
Convince the World (Practice)
Fieldtrip Belgium
Fieldtrip Netherlands
Exam safari
Dutch Design Week Eindhoven
Classroom participation
(guest) lectures, workshops en pressurecookers
Design Driven Innovation 2(Knowledge)
Transformation Design (Knowledge)
Make it happen!(Practice)
Field tripBarcelona
Museum visits the Netherland
Theatre Pitch
Classroom participation
Final exposition
Mandatory books
Free book: please download before the introduction
http://www.designthinkingbook.co.uk
Courses and assignments2018 - 2019
The programme consists of 6 modulesDesign Driven Innovation 1 - 4 ECTSTrendwatching, Innovation Theory, Fieldtrip Belgium
Design Driven Innovation 2 - 4 ECTSPrototyping, Barcelona Fieldtrip, organizing own workshops
Cross-cultural/International business modelling - 3 ECTSDesign Psychology, Cross cultural communications and design
Transformation Design - 4 ECTSConcepting, Design Research methods, Design principles
Practice 1 Convince the World - 8 ECTSOwn innovation project + workshops sketching,
Design Thinking and making
Practice 2 Make it Happen - 7 ECTS
Own innovation project + innovative business modeling+ final exposition
General competences
• You will gain a greater acceptance towards dealing with ambiguity and uncertainty in your professional and personal lives.
• You will learn to work with many different people in fast-paced, dynamic, cross-disciplinary team settings.
• You will gain the competence to approach many different problems and challenges with an open, creative, empathetic, and prototype-driven mind set.
Assignments Block 1Design Driven Innovation 1 – 4 ECTS
• Trendwatching: Trendwatching for the billion40%, Individual
• Impression Fieldtrip Belgium (presentation in class, small groups)35%, small groupspresentation in class
• Visualisation and explanation of the Interpreters network(presentation during workshop in class)25%, Individualpresentation in class
Learning outcomesDesign Driven Innovation 1
• You learn how to systematically trace, analyze and interpret trends. With this knowledge you will be ableto adopt a trend for your own innovation process.
• You learn how to build and maintain a network of interpreters to collect a heterogeneity of viewpoints foryour own innovation in the three phases: Listening, Interpreting and Adressing.
• You bring an original idea from fuzzy concept to prototype design.
Assignments Block 1Cross Cultural/International business modelling – 3 ECTS
• Analysis cultural diversity by using different cross cultural models and psychological models50%, in pairs
• Sketching and “cooking” for different cultures50%, individual
Learning outcomesCross Cultural/International business modelling
• You develop a greater understanding of your owncultural identity.
• You engage in opportunities for cross-cultural interaction with those who differ from oneself in beliefs, behaviors, values, or views.
• You learn basic skills and concepts in interpretingbehavior, and applying research design principles to drawing conclusions about psychological phenomena.
• You use sketching as a tool for generating ideas and communicating concepts.
Assignments Block 1Convince the World – 8 ECTS
• Exam safari, different practice based assignments40%, Individual and in groups
• My one Billion conceptsResearch and concepts own innovation project40%, Individual
• Participation in workshops on “Making”, “Sketching” and “Personal Why”20%, Individual and in groups
Learning outcomesConvince the World
• You demonstrate practical understanding of key elements of Innovation Theory and Design Thinking.
• You learn to approach an innovation challenge from a human-centered perspective by empathizing with a broad group of stakeholders and interpreters to understand their (latent) needs through various design methods.
• You will be able to define and re-define innovation challenges by the reframing technique and asking the right questions.
• You will be able to develop many creative ideas through structured brainstorming sessions.
• You will be able to develop rapid prototypes to bring your ideas into reality as quickly as possible, and obtain feedback.
Assignments Block 2Design Driven Innovation 2 – 4 ECTS
• Low Fidelity Prototype own innovation project40% - Individual
• Barcelona Fieldtrip, preparation and follow up40% - Group/Individual
• Mini workshops, preparing and giving workshops in small groups20% - Group
Learning outcomesDesign Driven Innovation 2
• You understand, practice, and are able to prototype a final project/scenario by using different materials, techniques and media.
• You communicate the key elements of innovativesolutions to others.
• You can conduct structured tests to learn what worksand doesn't work to improve your innovation.
• You will be able to design, conduct and evaluate a workshop.
Assignments Block 2Transformation Design - 4 ECTS
• My one Billion concepts: description and visualisationof definitive concept + Design criteria and PsychologyPrinciples for my own billion concept.
Individual
Learning outcomesTransformation Design
• You display critical knowledge relevant for your owninnovation project.
• You demonstrate a high level of communication skills in the presentation of your own innovation project.
• You have followed an iterative process of prototypingbefore formulating your final concept.
• You are able to formulate design principles and criteria for your own innovation project.
Assignments Block 2
Make it happen – 7 ECTS
1. Final Concept.2. Description and visuals of your high fidelity prototype.3. Business model for your innovation.4. Product video of 90 seconds with a clear call to action.5. Visualisation and explanation of your design process.6. Concept for the final exposition and toolset of used design
methods (use book 101 Design Methods).7. Visualisation and Rationale Design process.8. Reflection and classroom participation.
Learning outcomesMake it Happen
• You communicate the process, and the results of aninnovation project to various stakeholders, interpretersand selected target audiences.
• You reflect upon collaboration and communicationwithin interdisciplinary teams.
• You reflect critically on your own design and practice and process.
• You understand the concept of value proposition and itsvalue for your own innovation.
• You can design and explain a business model for yourown innovation.
• You can design an inspiring exposition booth whereyou demonstrate your own innovation.
Grading system
Grading is from 1 to 10, 1 ECTS = 28 hours
5.5 = sufficient6.0 = sufficient7.0 = good8.0 = very good9.0 = excellent10.0 = excellent
Important dates 3 September 2018 – 7 september 2018:
first week of classes
• In this first week of the Designful Innovationprogramme you will learn the basics of Design Thinking. The complete programme will beexplained and you will be invited to redesignthe classroom according to some of the design principles of the d.School Stanford (MakeSpace).
The class of 2012 -2013
The class of 2013 -2014
The class of 2015 -2016
The class of 2016 -2017
The class of 2017 -2018
Hope to see you soon!