communication and advocacy: priority areas, trends and … · reuni n regional de ministros de...

OREALC / UNESCO [email protected] unesco.org/santiago UNESCOSantiago @UNESCOSantiago

Communication and Advocacy: priority areas, trends and recommendations for achieving the SDG-E2030 targets in Latin America and the Caribbean

January 31 - February 1, 2019 Santiago, Chile I Meeting of the SDG-E2030 Regional Steering Committee for Latin America and the

Caribbean

OREALC / UNESCO Santiago 2

Presentation objectives

• Introduce the objectives of the Working Group on

Communication and Advocacy considering the

priority issues identified in the Roadmap.

• Introduce the actions and activities carried out and next steps will be defined.


Background

Informe

HOJA DE RUTA DE IMPLEMENTACIÓN DEL ODS 4 – E2030 PARA AMÉRICA LATINA Y EL CARIBE Reunión de seguimiento técnico de la Reunión Regional de Ministros de Educación de América Latina y el Caribe Santiago, Chile, 6 y 7 de abril de 2017

Informe

HOJA DE RUTA DE IMPLEMENTACIÓN DEL ODS 4 – E2030 PARA AMÉRICA LATINA Y EL CARIBE Segunda Reunión Técnica de Seguimiento a la Reunión Regional de Ministros de Educación de América Latina y el Caribe. Santiago, Chile, 15 y 16 de febrero de 2018

Reporte

E2030: EDUCACIÓN Y HABILIDADES PARA EL SIGLO XXI Reunión Regional de Ministros de Educación de América Latina y el Caribe Buenos Aires, Argentina, 24 y 25 de enero de 2017


The first phase contains three main objectives:

• Raise awareness about the 2030 Agenda and about the SDG4-E2030 in particular.

• Raise awareness about the social benefits of the implementation of SDG4-E2030 for the Right to Education

• Communicate key messages to build a collective imaginary about what quality, inclusive and equitable education could do.

Communication and Awareness Working GroupObjectives


Background


Main activities for

COMMUNICATION AND ADVOCACY

1. Develop a regional campaign on SDG4 and the 2030

Agenda

Definition of key messages (2018)

Campaign Design (2019)

Campaign Implementation (2020)

2. Articulation of communication actions in the region

with existing global campaigns

Table of articulation of co-convenors (2019)

Meeting with communication managers (2019)

World Education Day (2020)

3. Build a platform for communications with open

resources of SDG4-E2030

Collection of materials (2018)

E2030 web platform (2020)


Status of Working GroupsLevels of achievement and gaps in regional agreements 2017-2019


Key messages to communicate the E2030 agenda in the region

• Education is changing

• Teachers and students as social agents of change

• Need for joint action for the environment

• Better quality work conditions for teachers and education workers

• Promote an inclusive and equitable educational community

• Education is a right to be guaranteed throughout life in formal and non-formal spaces

• Education as a right that implies responsibilities for States and citizens.


Message incidente: key actors for communication

• Students

• Teachers and education workers

• School principals

• Managers of non-formal educational spaces

• Education unions

• Curriculum planners and developers

• Education experts and researchers

• High level political and technical representatives


Some proposed actions for the Working Group

• Define spokesmen or special envoys E2030 LAC to lead the campaign.

• Links with other actors such as UN, universities, policy-makers, governments, civil society actors, to implement the campaign.

• Adapt global campaigns at the regional level.

• Converge the education campaigns of the member states, intergovernmental organizations and co-convenors at the regional level.

• Repository of on-line resources to optimize efforts.


Web platform E2030 LAC


Main activities:

GROUP 4 "COMMUNICATION AND ADVOCACY"

Achievement

level (%)

Gap

(%)

1. Develop a regional campaign on SDG4 and the 2030 Agenda33. 76.

Definition of key messages (done) 100. 0.

Campaign Design (2019) 0. 100.

Campaign implementation (2020) 0. 100.

2. Articulation of communication actions in the region with

existing global campaigns 0. 100.

Table of articulation of co-convenors 0. 100.

Meeting with communication managers E2030 0. 100.World Education Day 0. 100.

3. Build platforms for communication with open resources of

SDG4-E2030 24. 86.

Collection of materials (2018) 50. 50.

E2030 web platform (2020) 0. 100.


GROUP 4 “COMMUNICATION AND ADVOCACY”Levels of achievement and gaps

Level of achievement

Gap


Main activities:

"COMMUNICATION AND ADVOCACY"Situation Proposal

1. Develop a regional campaign on SDG4 and the 2030 Agenda

Definition of key messages (2018) Carried out in the II Follow-up Technical

Meeting of the Roadmap SDG-E2030

Review by the working group and web

designers

Campaign design (2019) Feasibility study Hiring a communication agency

Campaign deployment (2020) Mapping of actors, institutions and networks to implement the campaign

Committee advocacy and public

communications plan

2. Articulation of communication actions in the region with existing global campaignsTable of articulation of co-convenors (2019) Currently in coordination within the

framework of the I Regional Meeting of Allies SDG-E2030 in Panama (First semester 2019)

Coordination of communications work table with United Nations agencies

Meeting with communication managers (2019)In process of preparation, to be discussed by the Committee

Request commitment from committee members with their communications managers

World Education Day (2020)Coordinating with UNICEF

Launch of communication campaign at regional level

3. Build platforms for communications with open materials of SDG 4-E2030

Collection of materials (2018)Done, available at UNESCO websites

Open a call for committee members to submit materials

E2030 web platform (2020) In coordination with section 2030 UNESCO Paris

Design and programming of E2030 LAC website containing open resources of the communication campaign


Nicolás Del Valle Orellana, Assistant Specialist E2030,

OREALC/UNESCO Santiago

[email protected]

@UNESCOSantiago

More about our work in:

www.unesco.org/santiago

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