communication and international marketing
DESCRIPTION
Communication and International Marketing. A.Petkoska , SEOU Gostivar Sep 2012. What makes a good communicator?. Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor Grammatical accuracy Not being afraid of making mistakes - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/1.jpg)
Communicationand
International Marketing
A.Petkoska, SEOU GostivarSep 2012
![Page 2: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/2.jpg)
What makes a good communicator?
• Fluency in the language• An extensive vocabulary• Being a good listener• Physical appearance• A sense of humor• Grammatical accuracy• Not being afraid of
making mistakes• An awareness of body
language
![Page 3: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/3.jpg)
Internal Communication
• Communication- It’s much easier said than done
• Communication problems: High technology; information overload; common loyalties
![Page 4: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/4.jpg)
Words to describe good and bad communicators
![Page 5: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/5.jpg)
Dealing with Communication Breakdown
Action Plan
![Page 6: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/6.jpg)
Case Study, writing an e-mail, HCPS
![Page 7: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/7.jpg)
International Marketing
• Discussing global brands, HCPS
• Coffee culture • Noun Phrases and
Compounds, collocations
• Brainstorming• Formal e-mail: Creating
a global brand from a sports drink (Zumo)
![Page 8: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/8.jpg)
Discussing global brands
![Page 9: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/9.jpg)
Coffee culture
![Page 10: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/10.jpg)
Starbucks
![Page 11: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/11.jpg)
Brainstorming
![Page 12: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/12.jpg)
Brainstorming 1
![Page 13: Communication and International Marketing](https://reader035.vdocument.in/reader035/viewer/2022062722/56813952550346895da0f22d/html5/thumbnails/13.jpg)
Formal e-mail: Creating a global brand from a sports drink (Zumo)