communication, collaboration, consensus. preliminary2004 © connected vehicle trade association™ 2...

Communication, Collaboration, Consensus

Preliminary 2004 © Connected Vehicle Trade Association™

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Contents• Need Assessment• Current Concerns• Proposal Overview• Benefits • Rationale• Approach• Appendices

– Connected Vehicle Trade Association– Major Stakeholder Groups– Stakeholder Map– Services, Dues and Membership– Point of Contact


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Need Assessment

• The three major US DOT initiatives (Vehicle Infrastructure Integration, Integrated Vehicle Based Safety Systems & Cooperative Intersection Collision Avoidance Systems) have focused their attention on limited set of direct participants

• All of these initiatives will ultimately depend on the support and involvement of a wide cross-section of stakeholders

• There is a need to engage and properly focus these other stakeholders in a productive and manageable way

• Europe and Asia have similar initiatives, and this organization should evolve to support their needs as:– Automakers, Telecoms, infrastructure communications and computation

interests are global– Common solutions reduce development and deployment costs– Leveraging resources, harmonizing standards, and communicating

equally will advance the solutions in an efficient and productive manner.


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Current Concerns

• Without a central forum to become informed, provide input and review, these stakeholders will create an unmanageable proliferation of relationships for the DOT and automakers

• Without a means to coordinate these other affected companies, buy-in will be difficult and the solutions will not be robust

• Companies important to these efforts will engage in distracting and counter-productive activities unless they are engaged directly

• Satellite, cellular and other wireless technologies (WiFi/WiMax) should be considered in this environment for the commercial implementations beyond DSRC the efforts


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Critical Success Factors

• Need to engage all stakeholders– Validate approach by those who will build it– Validate use cases by those who will use it– Validate feasibility by those who will pay for it– Validate assumptions about behavior of all

stakeholders• Assure that all assumed behaviors are “natural”• Avoid counter productive behaviors from excluded

stakeholders• Avoid the insinuation of limiting proprietary solutions• Ensure that all affected parties have a voice


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How do we assure this?– Car makers and Governments are well organized

• Federal government has the FHWA, US DOT and JPO. Soon it will form the Research & Innovative Technology Administration (RITA), reorganizing several functions into one cohesive agency

• State Governments have the American Association of State Highway and Transportation Officials (AASHTO)

• Automakers have formed the VII Consortium to begin consensing on architectures, standards and common concerns.

– To date, all other stakeholders have no organization to legitimize their participation, validate other’s assumptions about them, and advance their positions

• Need a way to assure this large community is engaged in the process without creating chaos


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Proposal Overview• Create an industry forum to:

– Provide a formal structure and process for engaging, communicating, and coalescing input

– Create a manageable environment for interaction with public sector and automaker participants

– Provide a pre-competitive, collaborative environment for non-automaker, non-public sector stakeholders to ensure that all industries move forward with a consensed vision

– Provide a migration path for forum members to participate in implementation and deployment:


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Benefits

• Get the stakeholders involved in a structured and productive manner

• Obtain the insight of stakeholders to craft a realizable and economically viable approach

• Achieve ownership in the solution by providing a formalized way to participate and a voice in the process

• Avoid independent, counter-productive initiatives and behaviors

• Opportunity to increase business contacts and opportunities across the telematics landscape


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Connected Vehicle Trade Association

• An international, non-profit trade association is being formed to advance the interests of the non-automaker, non-government stakeholders

• Shared Vision MOUs are being developed with the automakers, standards and ITS organizations globally

• An interim board is being established with primary stakeholders and industry leaders from each domain

• The Trade Association will have independent governance with responsibility for administering the operations as a non-profit business league

• The TA will open for membership following a June, 2005 workshop in Detroit


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CVTA Charter• The Connected Vehicle Trade Association will

endeavor to be recognized as the voice of the stakeholder industries in the connected vehicle envirnment

• The TA must ensure that all stakeholders:– Have a means of developing consensus within their

domains, – Have regular, facilitated access to the government

bodies, automaker organizations and other domains– Are assured that no single private interest influences

the direction or intent• Act to advance the interests of the member

industries as a non-profit business league


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Vision and Mission• Our Vision is to Create:• A vibrant economy surrounding the products and services that arise when

the vehicle can interact with the external environment • Increased opportunity and an enhanced ability for participants to access

opportunities in the Connected Vehicle space • Solid architectural and implementation consensus across all elements of the

public and private Connected Vehicle value chain • Our Mission is to:• Promote and educate the industry relative to the value of Connected Vehicle

services and the adoption of feasible technical and organizational approaches

• Provide means to link industry participants to foster business development and technical exchange

• Facilitate consensus among all connected vehicle industry participants • Support creation and execution of Connected Vehicle concept and

deployment projects


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Objectives

• Facilitate the engagement, collaboration and consensus building required to leverage resources, refine technological approaches, improve safe vehicle operation and advance business opportunities

• Provide a robust and useful means of testing, evaluating, and demonstrating the enabling technologies, and provide a unified and trusted voice to communicate this information equitably and universally

• Participate in industry activities as ambassadors to promote Connected Vehicle concept and market

• Provide web based registry and program support for industry, organizational and governmental participants


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CVTA Functions• Provide direct access to information about the design, development

and deployment plans• Establish Industry Focus Groups for each domain

– Determine feasibility and risk assessment of plans– Establish structured meetings to discuss with other domains,

automakers and public entities• Develop demonstration and validation efforts as appropriate, as well

as templates for pre-deployment tests• Provide a forum for standards and specifying organizations to

consense with industry to consense on and endorse new standards development activities

• Provide a web based registry for products, services and index of member capabilities

• Provide collaborative online tools to advance both the development of the architecture and members business

• Establish a patent pool, if desired, to manage Intellectual Property


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Rationale

• The DOT initiatives need the buy-in of the full spectrum of stakeholders responsible for realization of the envisioned systems

• A non-profit trade association is the obvious focal point for coordinating industry around DOT initiatives.– This approach allows each stakeholder group to engage a wider

audience – An industry forum focused on each industry sector will provide

means to advance each groups consensed position

• The trade association can similarly engage collateral beneficiaries (insurers, legal firms, civil response forces, etc.) to provide a framework for discussion of policy issues concerning Safety, Security, Privacy and Liability


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Appendices

• Major Stakeholder Groups

• Stakeholder map

• Services, Dues and Membership

• Current Status

• Point of Contact


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Major Stakeholder Groups• Telematics companies • Telecommunications • Automotive suppliers (Tier 1, 2 and 3)• Computer Infrastructure companies

– Software– Hardware

• Communication Infrastructure Companies– Equipment/Component Manufacturers– Network Services

• Information Service Companies– Application Service providers– Content providers

• Physical Services Companies (Roadside Responders & Operators)• System Integrators, Infrastructure A&E firms• Collateral Stakeholders

– Legal Companies– Financial institutions– Insurance companies

Stakeholders Map

Copyright 2004 Connected Vehicle Trade Association

Infrastructure

Vehicle

VehicleComm VII

Communications Infra-Comm

In-VehicleSystems

Servers &Backhaul

Applications

It is the domain overlaps that are important to the operational environment of the VII

Every domain overlaps with every other domain in one, two and three areas of congruence

These sub-domains have additional public and private entities that are not presently engaged in the process.

Without involvement of all the stakeholders we will be unable to develop a sustainable plan.


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Services, Dues and Membership

• In consideration of member dues, the Connected Vehicle Trade Association would provide:– Independent governance and operations– Workshops, conferences and joint reviews– IT services for online collaborations and data

repository• Trade Association Membership dues will be:

– Corporate member - $6,000 per annum– Public Entity member - $1,200 per annum– Standards/Educational organization - $600 per annum

• Trade Association would be open to any company, public or private entity, except automakers.


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Scott McCormickChairman and President

Connected Vehicle Trade Association

51037 Weston DrivePlymouth, Michigan 48170

BUS: +1-734-354-0546FAX: +1-734-446-0326Cell: +1-734-730-8665

[email protected]

communication, collaboration, consensus. preliminary2004 © connected vehicle trade association™ 2...

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