communication for smes

All Rights Reserved | 2012

SMEs: Why is online presence so important?

White paper on the essentials of branding and marketing on the Internet



Table

About HunTed Consulting

HunTed is a first-of-a-kind media strategy & communication consulting firm focused towards providing research and strategic services. Partnering with the client, HunTed provides solution-oriented products that give in-depth knowledge on media, communication strategies and social media perceptions. At HunTed, professionals have more than ten years of experience in content, media and telecom sector. HunTed understands the importance of strategies that a firm would need to implement or follow to make its business a success. We collaborate with clients to provide solutions that help them understand the pulse of their industry, audience and competitors. The process to value-add at HunTed is undertaken through business research, media research & analysis, benchmarking study, content analysis and strategy (website content), and social media branding exercise. We, at HunTed, empower our clients with information or analysis or strategy that prepares them for gearing in the marketplace or simply becoming the benchmark themselves.


Overview

The Small and Medium Enterprises (SME) in India

survived the global economic pressures with cost-

effective processes and innovative approaches in the

recent past. One of the factors that helped Indian

economy remain buoyant is because of the presence of

SME cluster that generated nearly 1.3 million jobs

annuallyi, despite slowdown in the global economy. The

USP to manufacture singular industry product proved

beneficial for Indian SMEs to sustain in the long run.

It is interesting to note that small traders and

handicraft manufacturers also contribute to nearly

7.5%ii to the manufacturing sector in India. Although, in

the recent past, due to lack of investments and

support, number of artisans have opted out to take up

other opportunities to support their families.

Although, efforts from big conglomerates have seen

some significant shift in the mindset of small business

owners, the focus has generally been on boosting

agriculture or empowering women/children to earn

their livelihood.

Potential:

According to ASSOCHAM, SME sector accounts for 45

per centiii of India’s manufacturing output and nearly 40

per cent of the total exports for the country. Also, the

SMEs employ around 59 million people in 26 million

units in India.

Equal focus on Services and Manufacturing sector

to help absorb global economic pressures

ServicesManufacturing

SMEs create 1.3 million jobs annually and produce more than 8,000 marketable

products. In order to reach global audience, SMEs need presence in digital medium,

the most cost effective platform.

A Key Drivers

of the Indian

Economy


Investments are not enough, SMEs need constant

support

About 25 per centiv of the SMEs have closed shops or

are struggling to survive due to inadequate funds,

expensive credits, and delayed payments by large

organizations, as per the survey released by

ASSOCHAM in October 2012.

Although, the SME sector has witnessed a robust

growth in the last two years helping the economy bear

the aftershocks of global recession, adequate support

to bring them to the forefront is still a long way to go.

The study by ASSOCHAM also highlights that

development of the sector has been put on the

backburner since the focus has either been on services

or agriculture in the past five to six decades.

Stimulus package extension could be one of the

methods through which these small companies could

enhance their contribution to exports. One of the

other methods could be to seek investments from NRIs

or PIOs. This could help ease their financial crunch and

provide assistance for targeting new markets.

But is that really enough?

“Can we not make SMEs self-reliant and self-supportive so that they are able to help

themselves?”

Support from Government Support from Investors/Bankers

Support from Corporates

Growth driven policies Added subsidies Facilitation for exports Facilitation for Training

and R&D

Easy loan options Affordable interest rates Investment guidance Help in understanding

international trade & export policies

Facilitation for sourcing raw materials & semi-finished products from Indian SMEs

Become knowledge partners and share best practices with SMEs


GAP AREAS:

Some of the vital gap areas projected by SMEs are

limited funding, adapting to newer technology, low

production capacity, partial assistance and

modernized approach of financial institutions, and

non-availability of skilled workers. Further, a big

challenge the SMEs are facing in the country is

identifying newer markets.

Reaching the newer market:

One of the prime focuses for SMEs in India is

reaching newer market. They are looking for

assistance to understand the targeted country to

either customize product offerings or provide goods

at a competitive pricing.

Developing new products according to the market

demand could also help SMEs compete with the global

peers but, how?

The key is to communicate and brand the products to

create a niche in the market. Coupled with this, the

marketing effort could help boost global presence of

Indian SMEs.

What can be done?

SMEs need to make their business digital, showcase

products/services to the global audience

English writing support to help SMEs attract international buyers is the first step

towards reaching out to the international clients.

Get a website and showcase

products

It helps to be online; it helps

to remain constantly in

touch with clients 24*7

through a website.

Showcase products and

services online.

Highlight innovation and

best practices to the global

audience.

Market products online; use

social media

Talk more about products

and services to the world.

Create a brand by talking

about the company.

Use various social media

platforms.

Connect with companies

and professionals world

over.


COMMUNICATION AND MEDIA PRESENCE

Google India’s initiative to help SME grow through

digital presence has nearly 50,000v registered

members. However, SMEs also need help with various

other means to communicate and reach out to the

wider audience.

Branding and Communication

Communicating with the potential buyers and

improving SMEs presence in the online media can help

enhance their visibility in the global market place.

Branding the company and creating a niche for the

product is another important step towards marketing

SMEs.

Further, providing training sessions on effective

utilization of social media platforms can help in

gathering more contacts or simply networking with

the potential clients.

Creating a brand and highlighting the

uniqueness of the products attracts buyers

Right Communication

Right Branding

Right Marketing

Increased visibility Greater mileage for products and

services Higher revenue opportunities

Cost effective

marketing &

advertising

avenue

Effective communication can help SMEs in reaching out to the clients in an

efficient manner.


INDUSTRY INITIATIVE BY HUNTED CONSULTING

The need of the hour for SMEs is to communicate

about their products and services and the first step

really is to have an online presence by hosting a

website. Along with this, taking advantage of the Social

Media will help SMEs to talk about their products more

powerfully. This would create lead generation and

more revenue opportunities. As it requires SMEs to

communicate in an effective manner, HunTed will like

to help them get started by launching their services

online and creating a social media presence.

At an affordable price tag, HunTed will like to open

gates for SMEs to exhibit their innovation and

techniques to the world through effective

communication. Coined as the ‘Vital Brand Kit’, the

package aims to help SMEs create a brand value and

marketability of products. An essential tool for the

SMEs, HunTed’s ‘Vital Brand Kit’ will launch the

website, with complete content, brochure, logo design

and other stationeries. We will like to get SMEs initiated

by helping them to send customized Electronic Mailer

to spread the word around about their online presence.

A unique proposition, the package will also help SMEs

interact with social media audience.

‘Vital Brand Kit’ is an initiative to help SMEs come to the fore and showcase their

products while we assist them with content and design at a very affordable price

tag. For more information click here…

Let’s get started, let’s become an online brand...

Phase 1 Phase 2 Phase 3 Phase 4

Phase 1: Basic

Brand Building

Phase 2: Basic

Internet Presence

Phase 3: Creating

Online Media

Presence

Phase 4: Promoting

& Marketing online

http://www.consulthunted.com/vital-brand-kit/


i http://www.smechamberofindia.com/rol_of_sme_sector.aspx ii http://articles.economictimes.indiatimes.com/2012-09-22/news/34022147_1_indian-economy-indian-retail-market-hindu-rate iii http://www.assocham.org/prels/shownews-archive.php?id=3741 iv http://www.assocham.org/prels/shownews-archive.php?id=3741 v http://www.deccanherald.com/content/235994/googles-sme-online-crosses-50k.html

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This presentation is for information purposes only. While due care has been taken during the compilation of this report is to ensure that the

information is accurate to the best of HunTed Consulting knowledge and belief, the content is not to be construed in any manner whatsoever

as a substitute for professional advice.

HunTed Consulting shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to

any reliance placed or guidance taken from any portion of this presentation.

All the information taken for the analysis is from the public domain

http://www.deccanherald.com/content/235994/googles-sme-online-crosses-50k.html

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