communication framework for change agents
TRANSCRIPT
The Two Rules of Change:
Change Agents
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Now go change your world!
How does your audience
react to change?
Win hearts and minds!
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What's their professional focus?
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EXECS
MANAGERS
DIRECTORS
PRACTITIONERS
Metrics
Process
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Details
Performance and Results
Reliability and Predictability
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Steps and Quality
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People don’t accept and embrace change at the same
pace or for the same reasons; resistance is inevitable.
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Understand why and when
someone would change to
better communicate why
they should change.
PROFESSIONAL
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INNOVATORS VISIONARIES PRAGMATICS CONSERVATIVES SKEPTICS
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What's in it for them?
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Technological change is inevitable, swift
and exponentially powerful.
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Are you demonstrating the change you’d like to
see? Set the standard for the team and be persistent; they’re watching your actions.
Is your team looking for your commitment before making their own? Be cautious about saying “we’ll try this out for a while” which tells them you’re not serious and they don’t need to be either.
Do you have executive support? Let the team know your boss is expecting better
outcomes and results.
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