communication framework for change agents

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Page 1: Communication Framework for Change Agents

The Two Rules of Change:

Change Agents

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Now go change your world!

How does your audience

react to change?

Win hearts and minds!

)_-|ŝv�|_;bu�r;uvom-Ѵ�r;uvr;1ঞ�;ĵ��

What's their professional focus?

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EXECS

MANAGERS

DIRECTORS

PRACTITIONERS

Metrics

Process

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Details

Performance and Results

Reliability and Predictability

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Steps and Quality

EXECS MANAGERSDIRECTORS PRACTITIONERS

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ION

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ON

SE

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AT

IVE

Fast Movers Middle Majority Last Movers

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People don’t accept and embrace change at the same

pace or for the same reasons; resistance is inevitable.

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Understand why and when

someone would change to

better communicate why

they should change.

PROFESSIONAL

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What's in it for them?

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Technological change is inevitable, swift

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Are you demonstrating the change you’d like to

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outcomes and results.

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