communication intro part

8/9/2019 Communication Intro Part

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Define Communication:

Communication is simply the act of transferring information from one place to another. A

message or communication is sent by the sender through a communication channel to a receiver,

or to multiple receivers. The sender must encode the message into a form that is appropriate tothe communication channel and the receivers then decodes the message to understand its

meaning and significance.

The Communication Process:

A message or communication is sent by the sender through a communication channel to a

receiver, or to multiple receivers. The sender must encode the message (the information beingconveyed) into a form that is appropriate to the communication channel, and the receiver(s) then

decodes the message to understand its meaning and significance.

Communication Channels:

Communication Channels is the term given to the ay in hich e communicate. There are

multiple communication channels available to us today, for e!ample face"to"face conversations,

telephone calls, te!t messages, email, the #nternet (including social media such as $aceboo% and

Titter), radio and T&, ritten letters, brochures and reports to name 'ust a fe.

) ncoding *essages

+) Decoding messages) $eedbac%


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$unctions of Communications:

Communication involves a mutual e!change of understanding and it is the essence of the basic

functions of business management, hich include staffing, directing, planning, organi-ing and

controlling. Communication is necessary to effectively function, both inside an organi-ation andhen dealing ith the outside orld. usiness communication can be both oral and ritten in

nature.

) *otivation

+) Control

) #nteraction

/) Providing #nformation

0) Providing $eedbac%

The communication process in angladeshi organi-ation:

The goal of communication is to convey information and the understanding of that information

from one person or group to another person or group. A sender transmits a message through

a channel to the receiver. The sender first develops an idea, hich is composed into a messageand then transmitted to the other party, ho interprets the message and receives meaning.

#nformation theorists have added somehat more complicated language. Developing a message

is %non as encoding. #nterpreting the message is referred to as decoding.


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Direction of Communication:

#n an organi-ation, communication flos in various directions:

Donard communication:


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Donard communication flos from people at higher level to those at loer levels in the

organi-ation hierarchy. This %ind of communication e!ists especially in organi-ations ith an

authoritarian leadership style. !amples of ritten donards communication are memo, letters,

handboo%s, policy statements and procedures.

1pard communication:

This communication travels from subordinates to superiors and continues up the organi-ational

hierarchy. This type of communication is found in participative and democratic organi-ational

environments. Typical means of upard communication are suggestion systems, appeal and

grievance procedures, complaint systems, counseling sessions, grapevine, group meetings,

morale 2uestionnaires and the e!it intervie.

Crossise communication: #t includes the hori-ontal flo of information beteen people on the same or similar

organi-ational levels and diagonal flo beteen persons at different levels ho have no direct

reporting relationships. This %ind of communication is used to speed information flo, to

improve understanding and to coordinate efforts for the achievement of organi-ational

ob'ectives. #t may include oral communication ranging from informal meetings or more formal


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conferences and board meetings. 3ritten forms include company nespapers or maga-ine and

bulletin boards.

4ource (http:55.dineshba%shi.com5igcse"business"studies5people"at"or%5revision"notes56/7"

direction"of"flo"of"communication)

8ateral Communication:

8ateral communication is defined as the e!change, imparting or sharing of information, ideas or

feeling beteen people ithin a community, peer groups, departments or units of anorgani-ation ho are at or about the same hierarchical level as each other for the purpose

of coordinating activities, efforts or fulfilling a common purpose or goal.

8ateral Communication " 9ori-ontal Communication:9ori-ontal communication is one of the essential communication s%ills e need in life. This

communication helps to promote teamor% and facilitates coordinated group effort ithin a

group or organi-ation. #t usually is less structured and informal compared to verticalcommunication. This is true if the communication is coming from or going to upper management

or from the group don to end consumers.

This communication may ta%e place as telephone calls, e"mails, memos, letters, informal

discussions, gossip, teleconferencing, videoconferencing, 4econd 8ife conferencing, andmeetings set up by the group.

#nterpersonal communication:

#nterpersonal communication is the process by hich people e!change information, feelings, and

meaning through verbal and non"verbal messages: it is face"to"face communication.

#nterpersonal communication is not 'ust about hat is actually said " the language used "

but ho it is said and the non"verbal messages sent through tone of voice, facial e!pressions,

gestures and body language.

4ource: ( http://www.skillsyouneed.com/ips/interpersonal-communication.html )

ral Communication :

ral Communication is the ability to tal% ith others to give and e!change information ; ideas,

such as: as% 2uestions, give directions, coordinate or% tas%s, e!plain ; persuade. ral

http://www.dineshbakshi.com/igcse-business-studies/people-at-work/revision-notes/840-direction-of-flow-of-communicationhttp://www.dineshbakshi.com/igcse-business-studies/people-at-work/revision-notes/840-direction-of-flow-of-communicationhttp://www.skillsyouneed.com/ips/interpersonal-communication.htmlhttp://www.dineshbakshi.com/igcse-business-studies/people-at-work/revision-notes/840-direction-of-flow-of-communicationhttp://www.dineshbakshi.com/igcse-business-studies/people-at-work/revision-notes/840-direction-of-flow-of-communicationhttp://www.skillsyouneed.com/ips/interpersonal-communication.html


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communication is the process of e!pressing information or ideas by ord of mouth. 8earn

more about the types and benefits of oral communication, and find out ho you can

improve your on oral communication abilities.

ral communication can be either $ormal or #nformal. !amples of informal oral

communication include:

• $ace"to"face conversations

• Telephone conversations

• Discussions that ta%e place at business meetings

*ore formal types of oral communication include:

• Presentations at business meetings

• Classroom lectures

• Commencement speech given at a graduation ceremony

4ource: (http:55education"portal.com5academy5lesson5oral"communication"definition"types"advantages.html


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Written communication is the development and expression of ideas inwriting. Written communication involves learning to work in many genres andstyles. It can involve working with many dierent writing technologies, andmixing texts, data, and images. Written communication abilities developthrough iterative experiences across the curriculum. 3ritten

communication involves any type of message that ma%es use of the ritten ord.

Types of 3ritten Communication:

4ome of the various forms of ritten communication that are used internally for business

operations include memos, reports, bulletins, 'ob descriptions, employee manuals, e"mail, and

#nstant *essages (#*).


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communication intro part

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