7:40

25

38%38%

Students utilize technology for more than just social media and shopping. They rely on it for studying and wayfinding, as well as general announcements. Campuses that use digital signage communications are able to connect with their student body through a medium that they use and love.

Communication Methods Graduate with Digital Signage

Security on Campus

Gets an Overhaul

HIGHER EDUCATION

Almost allAlmost all

OverOverof students say that they are more actively

involved in areas of education that use technology.

of students can't go longer than 10 minutes without technology.

of prospective students expect

schools to have a social media presence.

17/20 U.S. college students

use Facebook.

of students will visit a prospective school’s Facebook page prior

to deciding.

1122//

Social Media at School

Social Media presence is a necessary evil for schools and students alike. However, the purposes of these sites reach well beyond engagement and

networking. Currently, social media is used on campuses in the classroom, to enhance school pride, as a tool for teachers, and to engage with their

communities and prospective students.

For non-residential students, faculty, and sta�- digital signage is an excellent way to communicate important messages often missed. Interactive kiosks also allow these commuters to access transportation information like taxi services and bus schedules.

From freshman to senior year, the number of commuters nearly triples.

83%66%

33xx

of faculty members do not have an o�ce on campus.36%36%

25 2525 25 25About a

of distance learners are employed full-time.

SAFETYFIRST

Campuses that are cracking down on safety are turning to digital forms of communication, like digital signage, to alert the

entire campus in the event of an emergency.

The United States Congress passed a bill that requires colleges and universities to issue public warnings within 30 minutes of an emergency or threat.

41%41%66%66%of higher education

institutions have revised their emergency plans after

Virginia Tech.

have devoted more money to campus

security since Virginia Tech.

Incorporating digital signage on campus is a surefire way to attract attention. Students are conditioned to look to digital devices for information, so digital signage is a perfect fit in higher education institutions.

percent of the students noticed digital signage

immediately.

Roughly 3/5 of them can recall content from the sign days after exposure.

The Digital Signage

Effect on Students

96%96%

andand

SOURCES:[1] http://mashable.com/2011/05/31/college-tech-device-stats/[2] http://teach.granite.edu/ecar-study-of-undergraduate-students-use-of-technology/[3] http://www.digitalsignagetoday.com/blogs/digital-signage-getting-high-marks-in-higher-education/[4] http://www.pamorama.net/2012/02/04/social-media-in-higher-education/#ixzz3ERn16uuB[5] http://cursivecontent.com/7-content-marketing-stats-that-should-shake-higher-education-and-5-ways-to-act-on-them/[6] www.facebook.com[7] http://www.slideshare.net/jplaurentian/social-media-for-higher-education-28858657[8] http://www.buffalostate.edu/campuslife/documents/thedisengagedcommuter.pdf[9] http://www.coursehero.com/blog/2012/03/23/infographic-the-growth-of-distance-learning/[10] http://www.heri.ucla.edu/infographics/FAC_infographic.pdf[11] www.campussafetymagazine.com/News/?NewsID=1720[12, 13] www.campussafetymagazine.com/files/resources/CS3VAtech.pdf [14, 15] http://www.plattretailinstitute.org/FileContents.phx?fileid=8402b32c-f0f4-40b5-831a-566e96e78ed9

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