2006/2007 HAS REALISED EXCELLENT RESULTS FROM A FINELY-TUNEDCOMMUNICATION PLATFORM

THE PROMOTIONS THAT WE PRESENTED TO ALL TARGET MARKETS SEEMED TO HAVEBEEN WELL RECEIVED (BOTH BY THE MARKETS AND THE FRANCHISEES)

RESPONSE MECHANISMS FOR THE COMPETITIONS YIELDED EXCELLENT RETURNS

ALL PROMOTIONS WERE BACKED QUALIFYING PURCHASES

TWO MAJOR PROMOTIONAL CAMPAIGNS WERE UNDERPINNED BY GENERIC/BRANDEDADVERTISING

PROMOTIONAL ADVERTISING’S OBJECTIVE WAS TO DRAW FEET THROUGH DOORS

GENERIC ADVERTISING’S OBJECTIVE WAS TO GROW AND MAINTAIN BRANDAWARENESS, AS WELL AS ‘SELL THE BRAND’S OFFERINGS’ THROUGH DETAILEDCOMPETENCIES

CAMPAIGNS WERE MEASURABLE, VIA THE FOLLOWING CRITERIA: ENTRY FORMS

SALES ATTACHED TO ENTRY FORMS

Corsa Bakkie Competition Summer 2005/2006 6 497 entries Generated R7.6 Million in sales

LG Home Theatre System Competition Winter 2006 4 323 entries Generated R5.6 Million in sales

Referral programme/

Hungarian Grand Prix Competition Summer 2006/2007 2 000 entries to date Ends March 31 2007

2006/2007, FOR THE FIRST TIME IN MANY YEARS, HAS REVEALED

A SOUND COMMUNICATION PLATFORM, THAT WAS BALANCED BY

SYNERGISTIC CHANNELS, I.E.: GENERIC ABOVE THE LINE

FOUR TARGETED PUBLICATIONS

FACILITATION TO ENTRY

NATIONALYELLOW PAGES LISTING

PROMOTIONAL ABOVE THE LINE

PROMOTIONAL MESSAGING CONSISTENT WITH GENERIC PUBLICATIONS

BELOW THE LINE

TARGETED DIRECT MARKETING CAMPAIGNS (TO UNDERPIN ATL PROMOTIONS)

POINT OF SALE

GENERIC ABOVE THE LINE

FOUR TARGETED PUBLICATIONS

FLEET (HEAVY-DUTY) FLEETWATCH, CIRCULATION – 5 500 (6 READERS/COPY) COST/REACH R0.33

FLEET (LIGHT-DUTY) AUTO NEWS, CIRCULATION - 10 000 (4.5 READERS/COPY) COST/REACH R0.33

TRADE

AUTOMOBILE, CIRCULATION – 16 000 (4 READERS/COPY) COST/REACH R0.18

AGRICULTURAL

FARM TECH, CIRCULATION – 28 500 (2.5 READERS/COPY) COST/REACH R0.08

THE MAIN MESSAGE DRIVER FOR THIS YEAR IS TO POSITION THE PI WORKSHOPS AS:

ESTABLISHED

MODERN

TECHNOLOGICALLY-ADVANCED (OR ON PAR)

SUBSTANCE

YET, STILL REINFORCE SPECIALIST CAPABILITIES

GRAPHIC ELEMENTS:

THE BACKGROUND WE HAVE SELECTED FOR THE GENERIC CAMPAIGN IS BRUSHED

STEEL PLATING (SENSE OF STRENGTH, RESILIENCE AND ‘FORCE’)

EACH TARGET MARKET’S PUBLICATION TO FEATURE RELATIVE VISUALS

NEW PRODUCT PICS TO BE INCLUDED, AS REPRESENTATION OF THE SPECIALITY

WE HAVE ESTABLISHED A WINNING FORMULA OF REACHING THE MARKET, IN A COST-EFFECTIVE WAY, COMPLETELY TARGETED TO THE CORRECT CUSTOMER AND WITH THERIGHT MESSAGING MIX, AND WE PROPOSE TO MAINTAIN THE MOMENTUM OF THISFORMULA

WE WILL IMPLEMENT 2 MAJOR PROMOTIONAL CAMPAIGNS FOR THE YEAR: WINTER: MAY – JULY 2007 (PROPOSED) SUMMER: NOVEMBER 2007 – FEBRUARY 2008 (PROPOSED)

THE MIX FOR PROMOTIONAL CAMPAIGNS ARE: ATL MEDIA (TO MIRROR GENERIC MIX) BTL DIRECT MARKETING

RMI DATABASE

‘TOP 10 MIDAS CUSTOMER’ LIST

BTL STORES

POSTERS

LEAFLETS

ENTRY FORMS

THE THEME IS ‘AUTOMOTIVE’ IN NATURE…

THE 1ST PRIZE IS A TRIP FOR TWO TO AN ‘ADVENTURE DESTINATION & A VDO DAYTONMS210 PORTABLE NAVIGATIONAL SYSTEM, I.E.: 4X4 SAFARI

WHITE WATER RAFTING

TRAIL SAFARI, ETC

PLUS… 10 ADDITIONAL WINNERS OF A VDO DAYTON MS210 PORTABLENAVIGATIONAL SYSTEM

THE PORTABLE NAVIGATIONAL SYSTEMS ARE VALUED AT R6 000 EACH (HIGHPERCEIVED VALUE)

THIS WILL BE NEGOTIATED AS A BARTER DEAL

WE WILL PAY FOR THE 1ST PRIZE GETAWAY

THE THEME REVOLVES AROUND THE NAVIGATIONAL SYSTEM, AND “FINDING YOURWAY… TO THE SPECIALISTS!”

WIN A RIVER RAFTING ADVENTURE FOR TWO AND A MS2110 PORTABLE NAVIGATIONAL SYSTEM, VALUED AT R12 500

EXPERIENCE AN EASYGOING TOUR DOWN AN AFRICAN RIVER. IF EVER YOU HAVE FELT THE NEED TO BE SUSPENDED IN TIME, THEORANGE RIVER IS THE PLACE TO DO IT. A RELAXING, YET AWESOME TRIP WITH A FEW CHALLENGING RAPIDS. (COST R6399)

PLUS…

10 LUCKY WINNERS STAND THE CHANCE OF WINNING A MS2110 PORTABLE NAVIGATIONAL SYSTEM, VALUED AT R6 000 EACH(BARTER DEAL)

THIS EXPERIENCE IS AN ADVANCED RALLY DRIVING COURSE. IT IS A COMPACT RALLY INSTRUCTIONAL COURSE THAT

WILL HAVE YOU AT THE END OF IT STRAPPED INTO A SERIOUSLY FAST, HIGH-SPEED RALLY SELF-RIDE. GET YOUR

KNUCKLES WHITE WHILE DRIVING AND WHILE BEING DRIVEN AROUND THE SPECIALLY PREPARED RALLY STAGE

WHEREYOUR HOST WILL BE A PROFESSIONAL RALLY DRIVER. EVEN THOUGH THERE WILL BE PLENTY OF SPEED

YOUR SAFETY WILL NEVER BE COMPROMISED. BE PREPARED TO LEAVEYOUR COMFORT ZONE AND EXPERIENCE

THIS INTOXICATING EXPERIENCE OF A LIFETIME. (COST R2999)

PLUS… 10 LUCKY WINNERS STAND THE CHANCE OF WINNING A MS2110 PORTABLE NAVIGATIONAL SYSTEM, VALUED AT R6 000 EACH (BARTER DEAL)

IMAGINE DRIVING A RACING-SPEC FERRARI, COMPLETE WITH F1-STYLE PADDLE-SHIFT GEARBOX, ROLL CAGE AND

RACING BUCKET SEATS ON A REAL RACETRACK. BEYOND IMAGINATION? NOT ANY MORE. FERRARI 360 CHALLENGE AFFORDS YOU THE OPPORTUNITY TO SLIP BEHIND THE WHEEL OF A CAR OFFERING PERFORMANCE

AKIN TO THAT ACHIEVED BY FORMULA ONE RACERS. YOU WILL REACH 100 KM/H FROM A STANDING START IN

JUST 4.1 SECONDS - THE TIME IT TAKES TO READ THIS SENTENCE. THE BLACK HORSE IS SADDLED UP AND

WAITING. ISN'T IT TIME YOU TOOK THE REINS? (COST R12499)

PLUS… 10 LUCKY WINNERS STAND THE CHANCE OF WINNING A MS2110 PORTABLE NAVIGATIONAL SYSTEM, VALUED AT R6 000 EACH (BARTER DEAL)

WE PROPOSE TO MAINTAIN A SIMILAR THEME, WHICH IS ‘AUTOMOTIVE’ IN NATURE…

WE WILL SOURCE RELEVANT, ‘WANTED’ PRIZES THAT WILL EXCITE OUR TARGETMARKET

WE SUGGEST THAT WE CREATE ONE BIG PRIZE AND LOTS OF SMALLER ONES

LATEST LOYALTY RESEARCH SHOWS THAT (ESPECIALLY IN THE MASS MARKET) THATMANY ‘SMALLER’ PRIZES APPEAL, RATHER THAN ONE LARGE PRIZE (MORE

CHANCES TO WIN, MORE ACHIEVABLE… GREATER MOMENTUM)

POSSIBILITIES FOR ‘DRIVING’ TYPE PRIZES ARE LIMITLESS

THESE TYPES OF PRIZES, E.G. THE FERRARI EXPERIENCE, ALSO ASSIST IN HELPING USTO ‘LIFESTYLE’ THE BRAND AND REPOSITION THE COLLECTIVE BRAND AS MORE A

LITTLE MORE TO ASPIRE TO

THIS ONE OF THE KEY FACTORS THAT WE NEED TO ADDRESS IN THE NEAR FUTURE, INORDER TO LEND THE BRANDS A PERSONALITY AND CREATE SOME ‘EMOTIVE’

TRIGGER MECHANISMS