CORPORATE COMMUNICATION

PRESENTED BY:

Shashank Kapoor

Thinley

Need of English Language in Indian Context

In Private Organizations

Shashank Kapoor

What is communication?

• Communication is the activity of conveying information. Communication has been derived from the Latin word "communis", meaning to share.

• Communication requires a sender, a message, and an intended recipient, a medium

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Communication fundamentals

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Top management

Production Unit

HR

Finance

PR

Customer Service

The Public

Media

Customers

Employees

GovernmentInvestors

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Corporate communication is the total communication activity generated by a company and directed at all relevant target groups to achieve its planned objectives and create favorable relationships with stakeholders on which the company depends.

Corporate Communication

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• Builds strong business relationships

• Internal and external co-ordination

• Builds and maintains the brand image of the company

• Gives competitive advantage to the organization

“Objectives” of effective communication..

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Importance of English Language

• Assistant Official Language of India

• International / Global Language

• Language of Science and Technology

• Language of Administration

• Language of Education

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Of the survey

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Findings from the survey

A survey was done by our team in Chandigarh, Mohali & Panchkula amongst the employees of the private organizations, which includes the private banks, like HDFC, Yes Bank, etc. Infosys and other private firms in the tricity.

The sample size was 200.The primary data was collected via the responses through a questionnaire.

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• Most of the respondents speak English, but only when they are in an official meeting.

• The respondents rarely speak in English with their family members.• The respondents communicate with their co-workers in English only

in their offices, but outside their work, they communicate in their local languages.

• Major of the respondents watch English movies and English TV shows. This shows that they are well acquainted with English language.

• We also found that English is the official mode of communication used in the corporates to communicate with their clients. But they use their local languages more often to communicate amongst themselves.

Findings:

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Recommendations:• Making it compulsory to communicate in English within the office

premises.• Watch English movies and talk shows to improve the level of the

language.• The corporates can provide trainings of effective communication.• Starting clubs wherein the members would be given trainings by

known trainers and different workshops could be organized.

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The road ahead

“Nothing ever becomes real till it is

experienced”

Shashank Kapoor