1. PRESENTATION ON COMMUNICATION STRATEGIES FOR LEVERAGING SOCIAL MEDIA The Way of thinking

2. WHAT IS SOCIAL MEDIA 3. Social media is a fusion of sociology and technology: Social media is user-controlled, which means that sociologic components play a large role in any companys social media business strategy. 4. Social media: a way to diffuse information: Television and newspaper are no longer KING when it comes to filtering and sharing news. People are more likely to get their news by reading Trending Topics on Twitter ETC. 5. Its forming relationships for Personal Political and Business use: Social media is not just about content or messaging in a different format. Social media is about relationships. For companies, social media is about creating a more personal relationship with end-consumers to build a network around a service or product. It is clear that there are many components to social media, but the best way to understand social media is to just try it. 6. SOCIAL MEDIA IS A DIALOGUE: At one time, companies had a monologue with its customers. Companies put out television commercials or print ads about its products and then waited to see whether the sales rolled in to determine success rates. Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it creates the message. 7. Social media is the democratization of information: Information and messaging for a company was once controlled by its marketing and sales departments. Now, with the democratization of information, no one owns the message about a product or company. 8. Deals with sharing information to achieve social interaction Shift from a one-to-many model to a many-to-many model Components Web-based platforms Can be used to inform, educate and engage customers So Social Media is.. 9. WHY SOCIAL MEDIA? 10. Before Social Media came into existence Massage was sent across as 11. After Social Media came into existence Massage was sent across as 12. Sometimes its Complicated 13. Sometimes its More Complicated 14. 61% trust friends 27% trust experts 8% trust celebrities 8% 27% 61% celebraties experts friends 15. 81% consumers received advice from friends and followers relating to a product purchase through social site 16. of search results for the worlds top largest brands are links to user generated content25% 17. Smart phones are changing the way we connect with social media 18. Social Media is the Game Changer now in business Around 1.73billion users around the world 19. You never know may be your next potential customer is viewing right now a comment about your product 20. Key Criteria Before Establishing Communication Strategy 21. Who are your customers? What characteristics do they have? What age group do they come from? What are their spending or shopping habits? Do they shop online? What social media applications are they using? Identify your target market 22. Which ones are your customers using? Start with one - Understand it, utilize it effectively and then expand your online presence Write good and appropriate content Build relationships; listen and engage with your followers Decide on appropriate social media applications 23. As you create your online profiles, think about your screen name Website Domain Name http://www.nextgenweb.org Twitter http://twitter.com/netxtgenweb Facebook http://facebook.com/pages/nextgenweb.org E-mail janedoe@nextgenweb Create a Profile or Brand 24. Content should be both useful and usable by customers Develop a plan for creating this type of content Develop a plan for getting the content published Not as easy as it sounds Publishing or uploading content takes a dedicate effort on your part Develop a content strategy plan 25. Map out a schedule for updating content This should be accomplished on a regular basis Follow the schedule Plan the time frame 26. Communication using Different Platforms of Social Media 27. Create a Facebook Business Page 28. Select the target group 29. Verify the page 30. Success Story:MIISHKA 31. Develop a corporate Twitter feed that is managed by a real person, identified by photograph and position of "Tweets Tweets anonymously on behalf of the corporation. Updates can be synchronized with Facebook 32. Retweets People telling others resulting new followers 33. #Hashtag Form of passing on information Trackable through http://hashtags.org or via Google Analytics Used by other popular social media as well 34. YouTube or Video Channel 35. Cost effectiveness - registering for a YouTube Channel is free Innovative and new way to inform and engage an audience Interactivity - Video viewers can comment on videos or even record and post a video response Content Accessibility - user can view video on web pages or mobile phone Security - User can choose the viewer Unlimited content can be uploaded RSS Feed - 36. Create a LinkedIn page 37. Manage the information that's publicly available about the company or individual Find and Be introduced with potential clients, service providers and subject experts Ask recommendation Create and Collaborate on projects, gather data, share files and solve problems Be found for business opportunities or partnership Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help land jobs Post and distribute job listings to find the best talent for their company Advertise LinkedIn Recruiter, Content adds 38. Make your websites high ranked in Search Engine Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research 39. Shorten the URL 40. Create a Google+ page 41. Create a Blog 42. Be Found! 43. Mobile Apps 44. Check-in 45. Manage your trip Integrate with Facebook 46. Email Newsletter Number of people subscribed to the newsletter Number of people which unsubscribed annually Increased website traffic due to use of the links from the e- newsletter 47. Manage all of your social networks