communication to youth: from forest to social media...since 1982 every fifth finn has participated...
TRANSCRIPT
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Communication to Youth: From Forest to Social Media
Sirpa Kärkkäinen, 19.09.2018
#MetsäOpettaa @MetsayhdistysRy
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SCHOO
L
HOBBIE
S
SOCIAL
MEDIA
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The largest
event in the field
of education
Teachers own
events
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Teachers training Forest education and excursions for teachers
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Since 1982
Every fifth Finn has participated
25 000–30 000 pupils and 650 teacher / year
Summer
jobs for
teenagers
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OP, UPM, Stora Enso, Metsä Group, Metsähallitus, MTK, Metsäkeskus,
Metry, MMM, HAMK, Novia, HY, Aalto-yliopisto, Suomen Partiolaiset FINALS
24.-25.5. 2019
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Use Forests – Save the World
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Forest of opportunities- Product sample
portfolio
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upper secondary schools reached
in 2017
• Forest Quiz
• Forest of opportunities - campaign
• 4H forest days for schools
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SCHOO
L
HOBBIE
S
SOCIAL
MEDIA
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SCHOO
L
HOBBIE
S
SOCIAL
MEDIA
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Z-GENERATION 18-20 YEARS OLD
Picture: West Ga Obgyn / Wikimedia Commons
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FOREST FORUM FOR YOUNG INFLUENCERS
Since 2015
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FOREST FORUM FOR YOUNG INFLUENCERS
Social media influencers
Active young forest professionals
and students
NGO activists
Young politicians
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Reaching teenagers in their own social media Channels through influencers. Youtube
influencer MrJallu101
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Survey of Finn’s relationship with forests
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Carefree &
easygoing
Energetic
adventurer
Serene
preserver
Considerate
utilizer
Communal &
solicitous Assertive
investor
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Finnish Forest Foundation is one of the foundations that gives money for the work done with the Youth.
- This foundation gathers voluntary sales promotion fee, which is paid in connection with timber trade. 0.2% - When the seller decides to contribute the fee it means that the buyer is obligated to contribute the same sum.