communication training
DESCRIPTION
TRANSCRIPT
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COMMUNICATION TRAINING
04/04/2011 – Com & IM Function
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Basic Communication
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interrupted communication
smooth communication
Email Communication
Internal Using [TAG] in email title Always CC leader and related
people
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Email Communication
External Using one email account only BCC when sending to a list of
people
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Verbal Communication
Consistent Clear Concise Customer-focus
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Message
The AIESEC Way
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Social Media Listening & Reputation Management
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Content
Social Media Listening What is social media listening? Why do we have to listen? How to listen effectively?
Reputation Management Analysize listening results Join the conversation Measurement
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What is social media listening?
From the people talking specifcally about you, to people talking about your industry or even your competitors, listening is about harnessing the conversations that matter to your business.
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Why do we have to listen?
A sound listening strategy forms the cornerstone of a sustainable, scalable social media strategy. Playing the role of a compass, listening helps the company to choose the right direction for social media strategy as well as adjust continued activities.
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How to listen effectively?
To find the signal in the noiseTo sweep the entirety of the social web
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a set of tools
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Content
Social Media Listening What is social media listening? Why do we have to listen? How to listen effectively?
Reputation Management Analysize listening results Join the conversation
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Analyse listening results
Divide your audience into addressable segments, start by focus on one metric like favorability or awareness.
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Analyse listening results
For example to measure how favorable people are generally about your brand, you might first divide the voices into:
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Analyse listening results
Take Levi’s Vietnam as a case study. Currently its Facebook fanpage has 2000 fans and its Facebook profile has 2500 friends.
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Analyse listening results
Fanatics tell stories about you. They don’t just love you;
they want to tell the world about you.Fantics are like employees you don’t have to
pay – theyactively advocate for your brands and spread
your news.They tend to be very few, but can be
incredibly vocal.
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Analyse listening results
Friends exhibit a positive attitude toward your brand,
they’re in like with you.Friends are less vocal then Fanatics, but more
plentiful.
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Analyse listening results
Acquaintances are aware of your brand and always
reveal a truly neutral attitude.They might be looking for a thought leader.
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Analyse listening results
Foes are people who just voice a generally negative
impression of your brand. They may had a mildly bad
experience they feel like sharing.
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Analyse listening results
Fiends are people who actively want to spread a negative
vibe about your brands.They are few, but they are powerful. Negative
is fun.
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IT’S TIME TO JUMP INTO THE WATER, NO MATTER IT’S HOT OR COLD
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Join the conversion
Employ a specific engagement strategy for each
defined group.Don’t try to turn your darkest enemy into
your biggest fan because it’s a completely totally a
waste of time.
a good direction should be like this
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Join the conversion
empower them
reward them
befriend them
baffle them
engage them
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COMPARE YOUR PRE- AND POST- INTERVENTION TO EVALUATE THE IMPACT
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Measurement
If it is like this, then…
CONGRATULATIONS!!!
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REPEAT
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Thank you!