communication trends for h-h
TRANSCRIPT
COMMUNICATION TOOLS
H-H DISTRICT STEERING COMMITTEE
Curtis J. Griffin, Assistant Superintendent
Hatboro-Horsham School District
BLUR THE SPEED OF CHANGE
Has the pace of change accelerated way beyond your comfort zone?
Connectivity, Speed, and Intangibles – the derivatives of time, space, and mass – are blurring the rules and redefining our business and our lives.
Intangibles: Services, Information, Service Components of Products, Emotions (trust, loyalty, prestige), Relationships, Brands ―BLUR‖ by Stan Davis and Christopher Meyer (1998)
SCHOOLS ARE OPEN SYSTEMS
WHY TECHNOLOGY?
Efficiency
Automation
Effectiveness
Convenience
Expectations
COMMUNICATION VARIABLES
Technologies: Complex Linkages - The World
is Curved: Hidden Dangers to the Global
Economy
• Communities: Internal, Local, Regional, State,
National, International
• Stakeholder Groups: Resident, Employee,
Student, Parent, School Board, Sub-Contractor,
etc.
• Dimensions: Past, Current, Future, Direct and
Indirect Stakeholders
COMMUNICATION MODES
Passive Communication Mode
Active Communication Mode
Interactive Communication Modes
Synchronous
Asynchronous
SYNCHRONOUS TOOLS
Synchronous tools enable real-time
communication and collaboration in a "same
time-different place" mode. These tools allow
people to connect at a single point in time, at
the same time. Synchronous tools possess
the advantage of being able to engage
people instantly and at the same point in
time.
ASYNCHRONOUS TOOLS
Asynchronous tools enable communication and collaboration over a period of time through a "different time-different place" mode. These tools allow people to connect together at each person's own convenience and own schedule. Asynchronous tools are useful for sustaining dialogue and collaboration over a period of time and providing people with resources and information that are instantly accessible, day or night.
SYNCHRONOUS AND ASYNCHRONOUS
INFORMATION SOURCE
TWO KEY COMMUNICATION TRENDS
The most important trend in business—
Transparency—with the biggest trend in
media—Too much information, and you
see a problem. How are organizations going
to help people understand their processes,
decision-making, and impact more clearly
when people already suffer from information
overload?
2009 Communication Trends
UNPLUGGING AND DIGITAL DIETS
Hints about online communications—increasing Micro-boredom that could lead to Unplugging and Digital diets! In a climate where people may be tuning down the volume of their media interaction, the relevance of trends like Storytelling, Short formats, Skimming, Seriousness, and Flight to quality, as well as societal trends like Utility, Authenticity, and Islands of tranquilityare pretty clear.
SIX STEPS TO SOCIAL MEDIA SAVVY
Six Steps To Social Media Savvy :You’ve got a great website and an effective email strategy, both of which are part of a robust strategic communications plan. Now you want to start dipping your toe into social media—figuring out what Web 2.0 tools might be effective
1. Listen
2. Share
3. Comment
4. Blog
5. Join
6. Wiki
DIGITAL COMMUNICATION TOOLS
Phone System (Voice Over IP System) Single Integrated System with
Voice Mail
E-Mail with Web Access
Wireless Schools (?)
Cell Phones, PDA, Wi-Fi Devices, Mobile Devices
Messaging Service: Phone, Email, Texting
Website (Internet and Intranet)
School Wires – Parent Connect
My Learning Plan
Zoomerang Web Survey Tool
Digital Form Solution
Digital Supervision Solution
Work Order Tracking System
Social Network (Controlled System & Open System)
Video Conferencing ( Group and Individual)
Webinars
Blogging
Pod Casting
Goggle Documents
Digital Discipline Referral System
SCHOOL WIRES STATISTICS
SCHOOL WIRES STATISTICS
TOP TEN WEB PAGES
H-H WEBSITE
H-H Website
POWERSCHOOL – H-H HIGH SCHOOL
POWERSCHOOL – KV MIDDLE SCHOOL
PHONE MESSENGER SYSTEM
Current: Global Connect
Phone Message
E-Mail Message
Future: School Messenger – June/July
Phone Message
E-Mail Message
Text Message
Home Language Translation
Individual Contact Management
GOOGLE DOCUMENTS