communications audit: perfecting your plans, people & processes presented by: cindy lawson
DESCRIPTION
Compile & analyze feedback from constituent groups Compile & analyze media coverage Which outlets were fair or biased in their coverage of the issue?TRANSCRIPT
![Page 1: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/1.jpg)
Communications Audit:
Perfecting Your Plans, People & Processes
Presented by:Cindy Lawson
![Page 2: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/2.jpg)
Obtain Feedback
![Page 3: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/3.jpg)
Compile & analyze feedback from constituent groups
Compile & analyze media coverage Which outlets were fair or biased in their
coverage of the issue?
![Page 4: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/4.jpg)
What Went Right?
![Page 5: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/5.jpg)
Case Study: The Bonfire Collapse
![Page 6: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/6.jpg)
Message and Focus– VICTIMS & THEIR FAMILIES FIRST AND
FOREMOST– Privacy– Accommodations– Communications– Relief fund– Counseling
![Page 7: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/7.jpg)
The Media and Logistics– Two fronts – the office and on-site– Single spokesperson– Media proximity– Media updates every hour on the half hour– The WEB!!!– Accommodating the media – a sense of calm and
control– Using the media effectively
![Page 8: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/8.jpg)
Personnel-related issues– Massage therapist– Psychological counseling– Grieving
![Page 9: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/9.jpg)
Other– Independent investigation – openness– Personally responding to each and every e-
mail, phone call, etc.
![Page 10: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/10.jpg)
What Could Have Been Handled Better or More
Effectively?
![Page 11: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/11.jpg)
No crisis communications plan (no sense of purpose) No dedicated line No “second string” No one monitoring e-mails (offers to help) No one monitoring the media
![Page 12: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/12.jpg)
![Page 13: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/13.jpg)
Spanish translators Website crashes And then there was the library
![Page 14: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/14.jpg)
What Changes, If Any, Do We Need to Make to Our Issues Management
Process?
![Page 15: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/15.jpg)
Survival kit Reliable telecommunications Dedicated internal “Hotline” number Log all media inquiries
![Page 16: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/16.jpg)
Assign someone specifically to monitor media coverage (rumors and errors)
I.D. badges or armbands to get on site Feast to famine Offers of help you didn’t know were there
![Page 17: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/17.jpg)
Counseling, an absolute necessity Don’t underestimate any disaster Take your mom’s advice Media badges/privileges
![Page 18: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/18.jpg)
Alert IT to staff up Telecommunications backup is a must
![Page 19: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/19.jpg)
Communicate the Results
![Page 20: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/20.jpg)
With team members With the campus community With external constituents if appropriate
![Page 21: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/21.jpg)
Image Restoration
![Page 22: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/22.jpg)
Implement damage control Image campaign Web site updates Advertorial Letter to the editor Editorial board meetings Other
![Page 23: Communications Audit: Perfecting Your Plans, People & Processes Presented by: Cindy Lawson](https://reader036.vdocument.in/reader036/viewer/2022062911/5a4d1be77f8b9ab0599e2709/html5/thumbnails/23.jpg)
Finally, Don’t Forget There WILL Be…
Finger-pointing: Respond to intense media scrutiny about how the issue or event was handled.