communications for clean water
TRANSCRIPT
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Communicating Conservation - Mobilizing Political Support for Clean and Healthy Waters
Choose Clean Water Conference01/11/2010
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Speakers
• Eric Eckl, Water Words That Work, LLC• Danielle Brigida, National Wildlife
Federation• Dick Brooks, Action Media• Travis Loop, U.S. Environmental
Protection Agency
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Mobilizing Political Support
Earth Day, 1995, Havre de Grace, Maryland
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Agenda
• Introductions• Panelist Critiques• Breakout Groups• Judging• Selection of the next “Iron Flack”
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Eric Eckl
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Eric’s Main Points
• “Environmental Awareness” is somewhat of a myth
• If you want people to do something, you should tell them what it is
• You should encourage them that their actions matter
• You should encourage them that other people will do their part, too
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Do Diligence Sounding Board
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Water Babies
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Water Babies
• It didn't really sum up the pollution problem or what we need to do to fix it. It was just very broad and barley touched on what to do.
• The weakest point is that the piece only tells you to "think" about the water pollution
• It does not tell us what we need to do in order to help.
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Water BabiesWords Pictures Call To Action
6 8 1
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Weed and Feed
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Weed and Feed
• The image of the child's feet walking through grass as the narrator says the chemical can be absorbed through the skin
• The piece also tells you what you can do to help eliminate the problem (spot weed or pull weeds by hand), which is very helpful in getting people to do something.
• Don't use herbicide or fertilizer with harmful chemicals. Pull weeds by hand or use the products on spots that is necessary only.
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Weed and FeedWords Pictures Call To Action
7 9 8
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Do Diligence Sounding Board
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Eric’s Main Points
• “Environmental Awareness” is somewhat of a myth
• If you want people to do something, you should tell them what it is
• You should encourage them that their actions matter
• You should encourage them that other people will do their part, too
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Danielle Brigida
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Healthy Lakes, Healthy Lives
An effort by Healing Our Waters, Great Lakes Coalition
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Engagement Pieces
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My Thoughts• Action is the primary focus. • While there is some imagery it could be more
powerful.• Lots of text, with font that is hard to read.• Very informational but not very engaging• Good effort on Community- should plan to do
more around the yearly events it has.
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Healthy Lakes, Healthy Lives
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The Bay vs. The BagA Project of Save the Bay
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The Bay vs. The Bag Video
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A Closer Look at the Page
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Community Involvement
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Thoughts…
• Great use of statistics and powerful imagery• Action was not focused upon in the video until
the very end• Clearly about awareness building• Has a clear action – halfway down the page• Easy and simple messaging
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Dick Brooks
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Clean Water Minnesota
4 2 4
Words Pictures Call to Action
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If it’s in our streets…
5 5 4
Words Pictures Call to Action
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Keep it out of storm drains
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8 8 8
Words Pictures Call to Action
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Strategy
The art of getting someone to do something
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Story
People understand every message in terms of what they already know and believe.
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GQNSFPVATLQN
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GQNSFPVATLQN
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GQNSFPVATLQN
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Facts Are
Meaningless
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Meaning always comes from the story
Facts illustrate the story
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Travis Loop
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http://www.denverwater.org/Conservation/TipsTools/
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Mobilizing Political Support
Earth Day, 1995, Havre de Grace, Maryland
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Your Turn!
• Imagine that president Obama is coming to your town for Earth Day 2010. You want to have a big crowd there!
• You must create something to turn people out: a poster, a postcard, an email, a video – you decide
• You have 25 minutes!• The speakers will judge what you come up
with on words, pictures, and call to action