communications in africa rising: initial reflections
DESCRIPTION
Presented by Peter Ballantyne (ILRI) at the Africa RISING Learning Event, Arusha, Tanzania, 11-12 November 2014TRANSCRIPT
Communications in Africa RISING: Initial reflections
Peter Ballantyne (ILRI)
Africa RISING Learning Event
Arusha, Tanzania, 11-12 November 2014
• Each and every activity and project involves communications
• We communicate across organizations
• We communicate across countries and regions
• We communicate with partners
• We communicate with farmers and communities
• We communicate to influence decision makers
• We communicate with each other in our projects
• We communicate to report and share results
• We communicate in meetings, through media, online, on paper, by phone, face to face, via platforms …
• We have dedicated communicators; but we all need to do it
Web - Communicating with audiences
Wiki – Sharing with each other
Repository – Publish with the world
Platforms – Engaging with communities
Campaigns – communicating to farmers
Video – communicating stories
Yammer – team ‘facebook updates
Photos – sharing images, telling stories
Events – enriching dialogue; better planning
Publications – researching communication
Everyone a communicator
Multiple demands and purposes
No single approaches and tools
Constantly changing and evolving and improving
Africa Research in Sustainable Intensification for the Next Generation
africa-rising.net
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