communications lessons from sandy hook
DESCRIPTION
Communications Lessons From Sandy Hook. Oregon School Public Relations Association. A Quiz… Fact or Fiction. The shooter was 24 year old Ryan Lanza The Mother of the shooter at Sandy Hook Elementary school taught there at one time - PowerPoint PPT PresentationTRANSCRIPT
Dr. Mary Schoenfeldt. [email protected]
Communications Lessons From Sandy Hook
Oregon School Public Relations Association
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
A Quiz… Fact or Fiction The shooter was 24 year old Ryan Lanza
The Mother of the shooter at Sandy Hook Elementary school taught there at one time
A man was arrested outside of Sandy Hook elementary school on the morning of the shooting
The school asked for teddy bears to comfort their students
The community needed volunteers, especially grief counselors to come to Newtown to help
Dr. Mary Schoenfeldt. [email protected]
Overview 26 people killed in a small community Some parents are city employees – everyone knew someone Media and visitors shuts down the town. Gridlock President comes to visit… so does Anderson Cooper and Dr.
Phil 21 Funerals in town in about a week Massive law enforcement effort Multiple Federal agencies respond Businesses impacted Volunteers… some invited … some not $7.5 Million donated to families within 4 weeks 60,000 Teddy Bears Cascading Events… School leadership a victim, snow, flu,
conspiracy theory
60,000 Teddy Bears!!!!
School Issues- Shooting at a school, not a school shooting
Dr. Mary Schoenfeldt. [email protected]
Key Leaders Victims Plans in place… worked
well for the most part Rebuild? Tear it down? Relocate and Reopen
New Sandy Hook Elementary
Costs Personnel Decisions
Superintendent Sandy Hook Principal
Neighboring schools in lock down
Non Traditional Support Methods… Comfort Dogs, horses and pigs
Trigger Events for Kids – scraping chairs
Staff – Parking Lot Phone Call Support
TYPICAL Reactions: Scapegoat, Staff turn over, Test Scores, Vocabulary… 12-14, Anniversaries
CommunityCommunication
Hub
Media/Communications Issues
Dr. Mary Schoenfeldt. [email protected]
MSN Story giving address of school “send a sympathy card”
MSN Story asking for ‘Volunteers, especially Grief Counselors, please call…
Funeral Home Visit Police information was
wrong in the beginning
Newtown Bee provided Media Training to impacted First Responders
Connecticut Association of Funeral Directors… 18 volunteer Funeral Directors to help and a Media Consultant
Dr. Mary Schoenfeldt. [email protected]
We are NOT objective
An Event Impacts You….
Judgment May Be Impaired
School System Isn’t Alone… Use Your Resources
PIO/Communications Job During a Major Crisis May be Different Than Day to Day
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Dr. Mary Schoenfeldt. [email protected]
Take Aways Coordination begins in chaos
It’s about relationships
Understand we are in this for the long haul
Spokesperson may change but message should be consistent
Perception IS reality
Dr. Mary Schoenfeldt. [email protected]