Communications Office

Communications OfficePresentation to Division Council

Allan ChenLeader, Communications Office, EETD

July 18, 2007

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office

Mission: The Communications Office is a creative group within EETD supporting the Division’s work and communicating research results to the scientific community and the public.

Homepage: On the EETD Intranet site, go to- EETD Departments, - Communications Office

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office

• Allan Chen—Leader, Media Relations: news media contact, writes science articles, edits EETD newsletter• Anthony Ma—Art Director: graphic design of websites; designs, oversees production of posters, brochures, other print• Sondra Jarvis—Webmaster: designs and implements structure and navigation of websites, troubleshooter• Eve Edelson—System Administrator: maintain Division servers;provides database, PHP, and Web 2.0 software expertise• JoAnne Lambert—visitor planning; tradeshow logistics; seminar and A-V assistance

Responsibilities by Staff Member

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office

CO Responsibilities

Division Support—80%• Division Strategic support• Core Division responsibilities

• Other Division services

Research support—20%To individual and group projects—recharged • Marketing • In Progress • Results • Recognition

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office

Division Strategic Support

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

• Marketing for specific projects and groups

• Support for new research initiatives

• Documents and websites that benefit entire Division

• Department websites

Communications Office

Division Strategic Support—Examples

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

• China Energy brochure

• Airflow and Transport Group brochure

• Zero-Energy Commercial Buildings (Project Z) website and Buildings.lbl.gov

• Lab to Marketplace website, report revision in progress

• AET and AS department website drafts

Communications Office

Core Division Communications Office Responsibilities Include:

• Strategic communications planning

• Maintain Division website (public and Intranet)

• Graphics and publications—e.g. Division brochure, newsletter

• Provide media relations/ public information services

• Major award nominations—e.g. R&D 100 application

• Training and assistance in web and graphics software

WHO? MARKETING IN PROGRESS REPORTING RECOGNITIONWHAT?

Communications Office

Other Division Services—Examples

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

• EETD representation for Lab-level public, government, and community affairs activities

• Division office server maintenance and security

• Seminar scheduling

• Trade show logistics

Communications Office

• Proposal

• Initiation to Completion of Your R&D

• Reporting Results

• Follow-Up

Refer to your handout—Here’s a look at what the Communications Office can do for you in each phase of a hypothetical research project.

Services to the Division (Recharge)

WHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP

Proposal design

Special cover designs

Qualifications brochures

One-pagers

Design logos and other project visuals

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Research Support—Graphics

Communications OfficeWHO? WHAT? PROPOSAL INITIATION REPORTING RESULTS FOLLOW-UP

Create and maintain a program/project website for R&D description, contacts, interim reports, events

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Research Support—Website Development

Communications Office

Research Support—Media Relations

Handle media traffic

Webcast support

Press releases

Articles in - Today at Berkeley Lab - Science @ Berkeley Lab - Division newsletter

Placements in trade press

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office

Prepare award applications

Media follow-up

- Support government relations in handling policy-maker questions

- Communications to user community

- Assist Tech Transfer with marketing communications

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Recognition

Communications Office

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION

Communications Office Percentage of Total Cost

FY

Communications Office Net Costs ($000)—A

Communications Office Net Costs as a % of all EETD Project Costs

Communications Office Recharges ($000)—B

% Recharge of Total B/(A+B)

2000 385 1.0% 99 21% 2001 517 1.1% 82 14% 2002 626 1.2% 96 13% 2003 592 1.1% 147 20% 2004 630 1.1% 73 10% 2005 590 1.1% 95 13% 2006 499 0.9% 115 19%

Since FY2000, the Communications Office net cost to the Division (after recharge activities)has represented approximately 1.1% of total EETD expenditures. Communications Office recharge percentage of total costs has ranged from 10% to 21%.

Communications Office

Lab-wide Strategic Communications Plan in Progress

• First comprehensive Lab-wide plan since the early 90s

• Allan Chen and Evan Mills serving as EETD members of a 20-person Lab-wide committee

• Report will make recommendations for five target audiences

—Greater reliance on employees as communications assets

—More use of Web 2.0 technologies

• Submission to Lab leadership expected later this summer

WHO? WHAT? MARKETING IN PROGRESS REPORTING RECOGNITION