communications strategy consolidation & engagement john chenery director of media and...
TRANSCRIPT
Communications Strategy
Consolidation & Engagement
John CheneryDirector of Media and [email protected]
iBOL Board MeetingNew York, NY
April 28, 2011
The Elements
1. Introduction
2. Review
3. Strategic Priorities
4. Audiences
5. Key Messages
6. Tools and Products
7. Branding
8. Resources
9. Feedback
10.Timeline
1. Introduction
2. Review
Signage
Newsletter
Nagoya
Website
Launch
Events
2. Review
3. Strategic Priorities
1. Building new channels
2. Putting more “i” in iBOL
3. Switching to High Definition
4. Audiences
1. Primary targets
• Members
• Collaborators
• Partners
• Media
2. Secondary targets
• Governments
• Science institutes/centres
• Museums etc.
• Educators
5. Key Messages
Answer the key questions:
• Who are we?
• What do we do?
• Why is it important?
(outreach and ‘in-reach’)
6. Tools and Products
1. Website- More depth with more detail
2. The Members’ Channel- Utility of connect.barcodeoflife.net
3. Social networks- Connecting insiders with outsiders
4. Newsletter- Remedial measures and economies
5. Media Relations- Targets of opportunity
6. Print, Signage, Merchandise- Annual Report, new brochure
7. Events- Adelaide, Frontiers of Science . . . .
7. Branding
Visual ID Manual Branded items
Being “on brand” . . . - Means recognizable and consistent communications
- Tells the world who and what we are
- Applies to both visual identity and messaging
8. Resources
Hard choices among competing priorities
• Web products
• Newsletter
• Annual report
• Special events
• Media campaigns
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9. Feedback
1. Making expectations explicit
2. Cultivating our communicators
3. Asking questions, listening to the answers
4. Evaluating progress
10. Timeline
Planning and managing the information flow:
• Special events (e.g. BOL conference)
• Constant updates (website)
• Opportunities (project milestones)
• High-profile outputs (annual report)
Discussion