communities, community management and business value
DESCRIPTION
No man is an island and communities are key in the future of business, let's see what's different from formers communitiesTRANSCRIPT
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« No man is an island *»
so what?
*John Donne
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Families
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Creating a social capital
Exchange(s)
Share(s)
Association(s)
Achievement(s)
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For a new social capital
Exchange(s)
Share(s)
Association(s) Achievement(s)
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Exchange(s)
EasyContinuous
ShortsMultiples
SimultaneousPersonalized
Viral
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StructuredRelevant
OpenRiches
FollowedAssessed
Measured
Share(s)
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SimpleAbundantManaged
FocusedSelected
OpportunisticEfficient
Association(s)
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PersonalEnhanciveBalancedBusiness
LocalGlobal
Sustainable
Achievement(s)
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How?
TrustManagement
Desire
Leadership
Engagement
Efficiency
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Community leadership vs ownership
Investments Benefits
Insights
Engagement
Desire
Content
Rhythm
Goodwill
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The community manager
• Manage (and control)– topics, contributions, content, actions, rhythm,
tools, life cycle• Mobilize– people, resources, processes, energy, desire
• Measure– engagement, figures, KPIs, insights, achievement
• Move (and adapt quickly)
