community based tobacco control initiatives –best practices from madhya pradesh
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Community Based Tobacco Control Initiatives –Best Practices from Madhya Pradesh. State Tobacco Control Cell Madhya Pradesh. Rural India & Tobacco Use. 72.2% of India’s population lives in villages. A large proportion of poor people live in rural areas. NFHS-3, 2005-06. - PowerPoint PPT PresentationTRANSCRIPT
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Community Based Tobacco Control Initiatives –Best
Practices from Madhya Pradesh
State Tobacco Control Cell
Madhya Pradesh
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Rural India & Tobacco Use
• 72.2% of India’s population lives in villages.
• A large proportion of poor people live in rural areas
NFHS-3, 2005-06
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Community Based Best Practices
Profile
Families - 556Population- 3214Male - 1655Female - 1569
Tobacco Free Village : Chinch Gohan
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A Turn in The Community• A woman named Sagul Bai of the village
was addicted to tobacco chewing.
• Ultimately her habit had led her to oral cancer.
• On 12th October 2005, when the entire village was celebrating Vijayadashmi, the festival symbolizing the victory of good over evil, Shagulbai lost her battle against cancer.
• The tobacco threat had manifested itself in the form of Shagulbai’s death, forcing the villagers to contemplate on the gravity of the situation.
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An Initiative• The death had shaken them deeply and
forced them to devise concrete measures to curb the menace of tobacco and alcohol.
• The villagers called a meeting wherein it was decided that the village shops would not sell Gutka and tobacco pouches in future.
• Gram Panchayat decieded to impose fine of Rs. 1000/- on violators.
• Also a prize money of Rs 100 was declared was anyone reporting the violation of this prohibition.
• The villagers burnt the pouches of Tobacco and Gutka publicly on the ocassion of Vijayadashmi.
• Teachers, Administration, NGOs all supported the initiatives.
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Results
• The village is still maintaining its Status of “Tobacco Free Village”.
• Nearby village Dugwada also took initiatives in the same line for becoming tobacco free village.
• The movement is started in other villages and places.
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Tobacco Free Village :Chikhli
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Tobacco Free Village Development Steps : Indore
Model•Base Line Survey.
•Environment formation & Capacity Building
•Controlling the Tobacco Sale “Sankalp Diwas”
•Beating the addiction “Mukti Award”
•Convergence “Tambaku Mukt Gram”
•Coordination of Administration, NGOs, Teacher, PRI Members etc.
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Rural Madhya Pradesh : Setting Example
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Thank You