community building -doing it from scratch in a stress free way
TRANSCRIPT
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Community Building: Doing it from scratch in a stress free way
Scott OserScott Oser Associates
@scottoserwww.scottoserassociates.com
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Who Are You?
Poll about trade vs. individual vs. hybrid
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Who Are You?
Poll about role in organizationMembershipMarketingC-levelOther
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2016 Membership Marketing Benchmarking Report, Marketing General, Inc.
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2016 Membership Marketing Benchmarking Report, Marketing General, Inc.
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2016 Membership Marketing Benchmarking Report, Marketing General, Inc.
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Poll: Do you believe that face-to-face connections and local community are something your organization should be offering?YesNoAlready offering
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Washington, DC Area Activities•Background•Description
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Is There A Need?
Options:1.Research2.Listen to your members3.Watch what others are doing
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Is There A Need?
Based on what you know about your organization, is there are a need for more community development and if so what is the opportunity?YesNo
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What Are the Objectives?
Offer regular, consistent, low barrier to entry events that bring people together for networking and educational connections.
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What Are the Objectives?
If you were to launch something today, based on what you know, what would be the primary objective?
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What Resources are Needed?
1.Humana. Staffb. Members
i. Boardii. Components
2.Technicala. Registration?
i. Internalii. External
b. Marketing3.Financial
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How Do you Define Success?
1.Attendance numbers2.Feedback3.Event revenue4.Increased engagement leading to increased renewal rates5.New members
Tracking is critical!
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2 Minute Activity
Based on the information here what can you do at your association to grow your local community connection?
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Lessons Learned
1.Determine the need2.Determine goals and outcomes--what is success?3.Schedule in advance and be consistent with events and communications4.Maximize use of resources and do not be afraid to recruit help5.Track results and adjust and adapt
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Questions?
Scott D. OserScott Oser Associates
@scottoserwww.scottoserassociates.com