community building on social media (facebook)

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Click to edit Master text stylesSecond levelThird levelFourth levelFifth level

© Digital Vidya www.digitalvidya.com

Social Media Workshop

Execution Framework on FacebookLink for Video http://bit.ly/Derek_Sivers

fb community

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1 out of 5 pages viewed on web

User base of 900+ Million

250 million photos per day

20 minutes spent per user

*Source: As published by Infographic labs on February 15, 2012(http://bit.ly/zxQd4r)

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What’s the opportunity for YourBusiness?

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© Digital Vidya

Facebook Toolset for Businesses

Pages,Groups & Events

Ads

Applications

Organic Reach on Facebook. This isthe way Businesses can create a rather

permanent presence on Facebook.

Paid reach on Facebook. Allowstargeting based on demography,

geography, interests etc.

Primarily for Viral Reach. It has createdsome large success stories including

Zynga, Instagram, Pinterest etc.

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How is content distributed onFacebook?

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Facebook Pages Model

You

Your news,link, photo etc

YourFacebook

Page

News Feed

News Feed

News Feed

Your news,link, photo etc

Page Fan

Page Fan

Page Fan

www.digitalvidya.com

http://bit.ly/Derek_Sivers


http://bit.ly/zxQd4r



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Facebook Pages Model – User Posting

YourFacebook

PageFB User

Query, Complaint,Appreciation etc

Administrator

Query, Complaint,Appreciation etc

Clarification, answer,Comment etc

Clarification, answer,Comment etc

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Facebook Page

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Facebook Edge Rank

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How to evaluate a Facebook Page?

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■ Total Fans (Likes)□ Misleading (Evaluate Engagement)

■ People talking about this□ (Evaluate %age contribution from new fans )

Page Metrics____ __ ____ _____ ____ ___________ _________ __________ _________ _____



Evaluate Facebook Pages





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# of Fans, not a currency of Success

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How to Build Engagement?What you want to talk?

What users want?

What users engage with?

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Which conversations causeEngagement?

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Humor

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Debate <|>____ __ ____ _____ ____ ___________ _________ __________ _________ _____



Breaking News!






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Crowdsourcing

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Questions ?

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Sensationalism

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Challenges

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Text vs Rich Media____ __ ____ _____ ____ ___________ _________ __________ _________ _____



Participate as a Peer!

Be Social ∞







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How to Manage Facebook Page?

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Content is still the King

It’s the seed all your conversationsgrow from.

Content easily accounts for morethan 80% of Social Media effort

Do not take content lightly

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Maintain a Publishing Pipeline

Tap ContentSources

Tap ContentSources

Keep ContentInventory

Keep ContentInventory

Publish as perSchedule

Publish as perSchedule

Examples: blogs, search engines,content curators etc

Stick to a frequency &schedule

Don’t create content ona daily basis

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You must not notify winners throughFacebook, such as through Facebookmessages, chat, or posts on profiles(timelines) or Pages.

https://www.facebook.com/promotions_guidelines.php

Publish as per guidelines

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Personalize your content____ __ ____ _____ ____ ___________ _________ __________ _________ _____


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Optimize your Posts, ongoingly





www.facebook.com/promotions_guidelines.php


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Mon Tue Wed Thur Fri Sat Sun

Poll Quiz Exercise Case Study Puzzle Humor Article

Contests

Festive Occasions

News/Announcements

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Facebook Ads

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Facebook Ads

Some Facebook Page

FB User

Your AdYour Ad

PromoteFacebook Page, event or

Application

Over to your website for leadgeneration and sales

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Ad Targeting

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Interest Targeting on Facebook■ Higher accuracy rates

compared to onlineindustry averages

■ For Broad Targeting, 95%accuracy, compared to anindustry average of 72%

■ For Narrow Targeting,90% accuracy comparedto an industry average of35%

*Source: As published on http://1.usa.gov/M5sO2l

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Key Takeaways■ Facebook is Huge & Active■ Facebook Page:□ Engagement is key to success on Face book□ To evaluate Facebook page, you will have to evaluate reach as

well as engagement□ Think content baskets for long terms ROI ofFaceookpage

■ FacebookAds:□ Interest & Demographic Targeted Ads give good resultson

Facebook



http://1.usa.gov/M5sO2l____

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Thank You!

Our upcoming Social Media Trainings

Bangalore Delhi Mumbai

Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5

Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)

/MyDigitalVidya /digitalvidya bit.ly/dv-grp

More details @ www.digitalvidya.com

community building on social media (facebook)

Education