Community, camaraderie and culture

Presented by

Jennifer PruettSr. Director HR Communications

Chris DornfeldPresident + Co-founder

ALI Strategic Internal Branding Conference, Scottsdale, AZ, April 2016

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Despite enormous benefits most thinking

about employee engagement and culture is

frozen in time

70% of companies collect engagement data but only 20% transform that datainto visible action

Employee engagement remains unchanged over last 15 years costing US businesses over $450b annually

82% of leaders say they believe that culture is a competitive advantage, yet fewer than 1 in 3 say they understand their organization’s culture

Aon Hewitt Gallop, Harvard Business Review - Deloitte

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If people are the advantage in the knowledge

economy, HR is the most important department

in a company…right?

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We need to build flexible, inclusive

systems and business models to

accommodate diversity and change

Average US adult checks phone 110 times a day, carries 2.9 devices and spends 23 hours a week texting

60% of Millenials say they would quit their job if their boss banned them from doing personal tasks on their phone at work

43% of the US workforce (63,000,000) is expected to work from home by 2016

Gallup, USA Today Mobile Iron - Forrester Research

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If you don’t like change, you're

going to like irrelevance even less

The average life expectancy of a

company is 12.5 years

(a Fortune 500 is less than 40)

- General Eric Shinseki, Army Chief of Staff, Stratix Group, The Living Company

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There are 3 communication channels

in the workplace

Company to People Systems to People People to People

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What we did

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We started with our annual HR Summit after a

merger with our largest competitor

Bringing together two groups of people with very different cultures

• 85% of attendees joined

• 76% shared content

• Over 1,800 photos, chats and likes

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We started with our annual HR Summit after a

merger with our largest competitor

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Expanded to build a culture of inclusion with our

Employee Resource Groups

• Platform for employees to have a voice and create a sense of community

• Bonfyre as a catalyst in ERG development

• 811 people joined six ERG communities

• 4,606 pieces of content shared

• 57.2% of participants uploaded content

• 51,500 opens

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Our communication ecosystem is growing

organically

89 Bonfyre communities

1,900+ employees

29,500+ pieces of content

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What we learned

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Engage legal early… or maybe not.

Strategy is important

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Have rules and expand the field of play

but let employees play the game.

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Authenticity is key

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What’s next?

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What’s next?

Enterprise-wide culture change

Leverage data to inform “agile” culture

process

A learning process vs. a plan

(infinite vs. finite)

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Thank you!