community engagement and tracking impact for the world
DESCRIPTION
For the Center for Investigative Reporting's "Dissection F" on September 24, 2014, I presented The World's engagement efforts, how we're tracking impact, and how CIR's impact indicators fit into these examples of impact.TRANSCRIPT
Community Engagement and Tracking Impact
Grant-Funded Properties
Impact Goals
Get people talking — not just sharing, but making new connections between their lives and our stories.
How we measure impact
Narratives: “Conversations”
Analytics: Group members, newsletter subscribers, number of comments
Using the new taxonomy
Micro change: Occurring at the level of the individual, who has an increased level of knowledge or change in attitude, opinion and/or behavior.
Meso change: Shifts in discourse, reframing an issue in the public debate or a change in public opinion
Micro Change
Micro ChangeA) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family
Global Nation Exchange
Global Nation Exchange
Micro ChangeA) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family
B) Individual attitude change. Our listeners’ attitude changes after hearing our coverage.
-Direct Audience feedback
Micro Change
Micro Change
Micro ChangeA) Individual awareness . Our coverage leads to individuals
being aware of — or increasingly concerned about — the experience of immigrants in the US.
-Direct Audience feedback
-Request for more information
-Discussing with friends/family
B) Individual attitude change. Our listeners’ attitude changes after hearing our coverage.
-Direct Audience feedback
C) Individual behavior change after experiencing our content. -Changes in consumption/lifestyle
-Civic engagement
Micro Change
PRI's Global Nation/Immigration Reporting Survey
Meso Change
Meso ChangeA) Group awareness . Our coverage leads to groups and
communities being aware of — or increasingly concerned about — the experience of immigrants in the US.
-Discourse shift
B) Civic engagement. Our listeners engage in civic life in a new or changed way.
-Community meetings
C) Changed priorities. Content and its impact initiates changes priorities in an organization.
-Organization covers topic more