community engagement approaches for active transportation and equity
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Community Engagement Approaches for Active Transportation and Equity This workshop will include lessons learned from local initiatives of Healthy Kids, Healthy Communities and the Active Living Minnesota campaign, with a focus on how to create the partnerships necessary to foster more equitable active transportation solutions. Presenters: Presenter: Fay Gibson Active Living By Design Co-Presenter: Jill Chamberlain Blue Cross and Blue Shield of Minnesota Co-Presenter: Naomi Doerner Bike Easy Co-Presenter: Rosa Soto California Center for Public Health AdvocacyTRANSCRIPT
www.activelivingbydesign.org
Community Engagement Approaches for Active Transportation and Equity Pro Walk Pro Bike Pro Place Conference September 10, 2014
Fay Gibson, MS, Facilitator
Senior Project Officer
• Welcome
• Introductions
• Workshop overview
Introductions
Fay Gibson, Senior Program Officer, Active Living By Design
Jill Chamberlain, Senior Project Manager, The Center for Prevention at Blue Cross and Blue Shield of Minnesota
Joanne Moze, Senior Program Evaluator, The Center for Prevention at Blue Cross Blue Shield of Minnesota
Naomi Doerner, Executive Director, Bike Easy and former HKHC Project Manager, KidsWalk Coalition, New Orleans, LA
Alfred Mata, Local Policy Specialist, California Center for Public Advocacy, Baldwin, California
Workshop Overview
Overview of lessons learned and challenges faced
by Active Living By Design’s (ALBD) Healthy Kids,
Healthy Communities (HKHC) grantees
Observations of culture changes around active living
in eight communities across the state of Minnesota
that participated in Blue Cross Blue Shield’s Active
Living Minnesota (ALM) initiative.
Learning Objectives
Replicate effective community engagement strategies when working in
similar contexts to promote active transportation and equity enhancing
results to support healthy communities.
Broaden and/or establish a network for connecting with peers beyond the
conference for shared learning opportunities, tools and strategies for
advancing the field.
Take advantage of HKHC and ALM dissemination materials that will be
available to share with attendees, describing multiple communities'
efforts related to active transportation, partnership development and
community engagement.
Engage in a realistic dialogue with on-the-ground professionals who have
developed successful community partnerships to better understand what
works as well as approaches that did not work.
ALBD Overview
Launched in 2002 as an RWJF national program
Multidisciplinary team: public health, public policy, planning, community development, communications, nutrition, design and social work
Creating community-led change by working with local, state and national partners to build a culture of active living and healthy eating
That’s us!
ALBD Overview
Collaboration with 7 funders across 10 major grant programs
TA and coaching to nearly 200 partnerships in 30 states, DC and Puerto Rico
50+ other consulting and advisory relationships
Healthy Kids, Healthy Communities
49 sites across the nation
$33 million over 5 years
Active living and healthy eating
Policy and environmental change
Children and families
Low-income, vulnerable populations
30/60/90
Minutes Exercise
5-A-Day
My Plate
Individual Responsibility
Community
Barriers
It’s All About Individual Responsibility!
Healthy Community
Social Supports
Individual Responsibility
Community
Barriers
Community Change and the 5Ps: Shifting the Frame
And Now: A Movement of Movements… A Broader Vocabulary and Approaches
Land Use
Policy Change Place and Health
Social Justice
Housing
Equity
Zoning
Youth Advocacy
Community Development Neighborhoods
Structural Racism
Fresh Food Financing
Food Deserts and Swamps
Farm to Fork
Transportation
Weight Bias and Discrimination
Community-Based Solutions
Systems Change
Culture of Health
Building a Movement: 2002-2014
Leadership Partners
Models
Policy Achievements
Special Initiatives
Tools Media/Outreach
Research
A Note About Policy: Important at Different Levels
Big “P” Policy: Rules/statutes approved by elected officials
Little “p” policy: Departmental or agency policies and practices
City Ordinance Comprehensive Plan
Protocols
Design Guidelines
Budgets/Capital Funding
Practices and Norms
More About ALBD?
www.activelivingbydesign.org s
Released on August 21, 2014…
Lessons for Leaders
Growing a Movement + Infographic
Investing in Healthy Community Change s
Redesigned website
And sign up for our e-newsletter!
