community first commerce second

Copyright © 2015 Electric Dog Ltd. All Rights Reserved.

CommunityFirstCommerceSecond

ThomasPower&BobBarkerFebruary2016


Big trend #1Dominant Ecosystems

$450bn $550bn $300bn $300bn $400bn


Big trend #2New magazines, new telephones

300m

1.5b

300m

800m

500m

1b

400m


Big trend #3“I hate social media, but I want to look good online”


No, you didn’t get 10,000 hours to play

But you can learn


Personal Social #1 – Personal Brand


The internet forces you to define yourself

Personal Social #2 – Personal Passion


TwitterWhat does your audience want to hear from you?

=YourTVShow


Twitter is the No:1 Learning Tool

1.Twitter2.YouTube3.GoogleSearch

Source:2015CentreforLearning&PerformanceTechnologies


Leaders are humans first


80% of success is showing up

ChatHumanityThekillerApps

Thewayyoushareisthewayyoulearn

Sharing

Marketsareconversations

Peoplebuyfrompeople


Leader benefit spin offs

• Employeemotivation– leaderishuman

• Employeeuseofplatforms• Customermotivationandconnections

• Suppliermotivationandconnection

• Market/PRawarness and• Leadercredibilityandreputation


Personal Social #3 – Personal Groups


What about the Business?

HeartofCommunity

HubofCommunity

HelpofCommunity?


Plan (VP) for each platform

• Skills•Chat•Buildafollowing•CommunityManager• EventsaroundEducation

The Killer app


Shift in staff mindsets

Whoissocial?


Find the colours and behaviours

HighRed

HighGreen

HighBlue

HighYellow

ClosedControlling OpenRandom

OpenSelectiveClosedSelective

www.ima-electricdog.com www.imatechnologies.co.uk


Help & Education & Social e.g. Car Dealers

• ElectricVFuel• Devices• Gesturecontrol• Ownership• IoT

Offline

Online


New rules – all then leads to…

CommunityFirstCommerceSecond


And now for the Group Selfie ?

community first commerce second

Social Media