community giving for #givingtuesday with razoo
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Community Giving PartnershipsAugust 20, 2015
ABOUT RAZOO
45,000 nonprofitsaccessing the site
100,000+ fundraising pages
Over $400 million raised
80,000+ Facebook followers14,600+ Twitter followers
WHAT IS CROWDFUNDING?
Using the internet to fund a projectby raising small amounts of money
from a large number of people.
$9000THE AVERAGE SUCCESSFUL CAMPAIGN FOR NONPROFITS
TOTAL CROWDFUNDING$16.2+ billion
WORLD MARKETAS OF 2014
$9.5 billion CROWDFUNDING MARKET IN
NORTH AMERICA, THE WORLD’S LARGEST
THE CROWDFUNDING MARKET
$34.4BILLIONESTIMATED
IN 20152013$5.1
billion
2014$16.2 billion
THE CROWDFUNDING MARKET
WHAT IS #GIVINGTUESDAY?
After Black Friday and Cyber Monday,the nation shifts its focus to giving back.
#GivingTuesday is a 24-hour national Giving Day hosted on Razoo in
partnership with this global movement. Every year, the buzz grows, and
our #GivingTuesday event is your opportunity to be a part of this
conversation. All sponsorship funds will go toward a prize pool to be
distributed among participating nonprofits.
#GivingTuesday is December 1.
#GIVINGTUESDAYThe 2014 National Campaign
$45+ millionin total donations
Nearly 300,000donations made
15,000+ nonprofitparticipants
20,000+ partnerorganizations
(businesses & corporations)
COMMUNITY GIVING PARTNERSHIP
• Custom landing page for statewide, regional, and cause-based initiatives
• Giving Event Resources
• Training resources
• 24-hour, in-house Customer Support
• Automated hourly prizes and leaderboards
• Optional custom registration form
• Post-event reporting
#GivingTuesday 2015
PRE-EVENTLANDING PAGE
• September through November
• Includes everything your nonprofits need to get started with a #GivingTuesday page
• Information about the #GivingTuesday campaign
• Prize details
• Toolkits and resources
• Social media connections
PRE-EVENT LANDING PAGEDetails + Requirements
Page Header This is the standard #GivingTuesday page header
Headline + Logo You need an evocative headline to introduce #GT.
Counter + CTA This is the standard donation counter with CTA.
Introduction A short paragraph to tell users about the campaign.
PRE-EVENT LANDING PAGEDetails + Requirements
Partners Logos of your sponsors and campaign partners.
Social Media Twitter and Facebook feeds.
Sponsorship Info Information about how businesses/organizations can partner with you.
Prizes + Toolkits Detailed explanation of the prizes you’re offering and links to helpful resources for your nonprofits.
LIVE EVENTLANDING PAGE
• Live on December 1, 2015
• Your portal to giving on #GivingTuesday
• Donation counters
• Clear Donate CTA
• Leaderboards
• Social media connections
LIVE EVENT LANDING PAGEDetails + Requirements
Page Header This is the standard #GivingTuesday page header
Headline + Logo A crisp and clear headline to encourage giving.
Counter + CTA This is the standard donation counter with CTA.
The Details A short paragraph to tell users about the campaign.
LIVE EVENT LANDING PAGEDetails + Requirements
Partners Logos of your sponsors and campaign partners.
Social Media Twitter and Facebook feeds.
Leaderboards Our standard leaderboards ranks your participating nonprofits by specific criteria.
VALUE OF UNIFIED CAMPAIGN
Leverage regional/statewide campaign with exciting prizes
Elevate corporate relationships through
new initiatives
Empower your network to activate their own
supporters
Unite your community with one resource, one message, and one tech
Boost brand awareness for your nonprofit
organization
Raise awareness of the generosity in your
community
Comprehensively measure philanthropy
in your community
Let Razoo support you with our time-tested, user-friendly platform
KENTUCKY GIVES DAY
• Almost 800,000 in 2 years!
• Shifting timeline for #GivingTuesday focus
• Incentivize 400+ member nonprofits with leaderboards and hourly prizes
• Gain new members through custom pre-event registration
• Elevate brand awareness for future online fundraising initiative
for #GivingTuesday
405 nonprofits
3972 donations
$440,424 raised in 2014
11,642 site visitors
33% increase in dollars raised over 2013
CALIFORNIA LEADS
• Many Leaderboards, One Message
• Partnering with multiple organizations in California to represent generosity state wide
• 4,000+ active organizations on Razoo in California!
• Partnering organizations have a unified resource to represent each region
• Separate campaign goals, collaborative effort
for #GivingTuesday
VIRGINIA IS FOR FUNDRAISERS
• Leading the Way in Fundraising
• 2nd highest # of fundraisers created for #GivingTuesday2014
• Let’s put them in a leaderboard!
• Your campaign is for nonprofits, fundraising, and individuals, so engage all 3 segments with Razoo.
• Spring2ACTion: 339 fundraiser raised $452,000 dollars
for #GivingTuesday
Virginiais for Fundraisers
$1,775,500 RAISED IN 2014$59.00 AVERAGE DONATION2.7 MILLION SOCIAL MEDIA IMPRESSIONS1900 IMPACTED NONPROFITS
16,000+ #GT DONORS IN 2014
63% INCREASE IN GIVINGTWITTER TREND FOR 11 HOURS
MOBILE TRANSACTIONS UP OVER 101%HASHTAG USED MORE THAN 750,000 TIMES TWITTER TROPHY AWARDS40% INCREASE IN UNIQUE DONORS GRASSROOTS FUNDRAISING PRIZES$1,775,500 RAISED IN 2014$59.00 AVERAGE DONATION2.7 MILLION SOCIAL MEDIA IMPRESSIONS1900 IMPACTED NONPROFITS
16,000+ #GT DONORS IN 2014
GIVING INCREASED MORE THAN 63% IN 2014HASHTAG TREND FOR OVER 11 HOURS
MOBILE TRANSACTIONS UP OVER 101%HASHTAG USED MORE THAN 750,000 TIMES TWITTER TROPHY AWARDS40% INCREASE IN UNIQUE DONORS GRASSROOTS FUNDRAISING PRIZES$1,775,500 RAISED IN 2014$59.00 AVERAGE DONATION
1900 IMPACTED NONPROFITS16,000+ #GT DONORS IN 2014
MOBILE TRANSACTIONS UP OVER 101%2.7 MILLION SOCIAL MEDIA IMPRESSIONS
GIVING INCREASED MORE THAN 63% IN 2014HASHTAG TREND FOR OVER 11 HOURSA movement of generosity.
#GivingTuesday 2015Join us on December 1 | Contact us at [email protected]