community impact strategies for addressing critical health issues

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Ajay Govale

Program Director,

United Way of India

United Way of Mumbai

Community Impact Strategies for Addressing Critical Health Issues

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Objectives of the presentation:

• Understand role of United Way as Community Impact organisation for key community health challenges

• Learn community impact strategies used to reach out to the difficult to access community groups in urban areas


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Diabetes: An Unrecognized Evil among the urban poor of India

With 23 million diabetics, India will soon be the Diabetes Capital of the world

Diabetes not just a Rich Man’s disease- high prevalence in urban poor

A quarter of the urban population lives in slum areas who work in unorganised sectors, which comprises of 68% of labour employment of Mumbai city


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Target Groups

United Way of Mumbai’s Interventions with

- 10,000 Unorganized Labourers: The most uninformed segment of society.

- 2,000 Public Health Workers & 2,000 Public School Teachers: Very influential section of the community


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Partners:

- Public Health Department Public Health Posts Public Health Workers

- Public Municipal Department - School Teachers

- NGO partner: Nirman- experience of working with unorganized laborers


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Understanding the community Baseline Survey – Community

Mapping• Community Conversations• Focused Group Discussions• One to one Enquiries

Survey findings used to understand profile of the target groups and device strategy


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Education and Sensitization Short and innovative group sessions : Information on signs & symptoms, risk factors, causes, effects, treatment and management of diabetes

Innovative strategies used such as role plays, poster exhibitions, power point presentations, etc.


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Testing and early diagnosis and medical referral

Diabetes screening camps at workplaces in partnership with Public Health Department and reputed pathology clinics in the city

Trained personnel from the project team are linked to Primary Health Centres in city

Constantly communication to keep track of patients found with diabetes symptoms or are diabetic

Ensure treatment compliance


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Support for family management of Diabetes

Home visits – meet the diabetic worker’s family for family sessions to understand nuances of diabetes

Providing information to family members on how they could help – better eating habits, nutrition, exercises etc.


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Community Impact through Citizens as Change Agents

Simple yet effective outreach activities for difficult to access target groups – one to one enquiry, street plays etc.

Involvement of family and employers in well being of the diabetic patient

Partnership with Public Health Department and other organizations for strengthening the medical interventions


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community impact strategies for addressing critical health issues

Documents

community groups

community impact organisation

primary health centres

role of united way

public school teachers

world diabetes

urban poor of india

diabetes capital