community leadership webinar january 26, 2011 beyond grantmaking: engaging citizens in building a...
TRANSCRIPT
Community Leadership WebinarJanuary 26, 2011
Beyond Grantmaking: Engaging Citizens in
Building a Better Community
Welcome
• Sixth Community Leadership Webinar
• Moderated by Deborah A. Ellwood, Executive Director, CFLeads
• 220+ registrants from 124 CFs
CFLeads Vision
Community foundations take on challenging
issues, engage citizens in cross-sector
solutions, and marshal the resources to
improve their communities and provide
opportunity for all.
Community Leadership Definition and OutcomeThe community foundation is a catalyzing force that creates a better future for all by addressing
the community’s most critical or persistent challenges, inclusively uniting people, institutions and resources, and producing significant, widely shared and lasting results.
FIRST-LEVEL BUILDING BLOCKS
The community foundation manifests the values, culture and will to exercise community leadership.
The community foundation is committed to effecting change that advances the common good.
The community foundation is fundamentally committed and organized to increase opportunity, diverse participation and fairness.
The community foundation is a results-driven learning organization.
The community foundation is humble, respectful and transparent.
The community foundation continuously builds the relationships to exercise community leadership.
The community foundation is positioned to join with or convene those involved in, affected by or concerned about an issue.
The community foundation engages and supports other community leaders.
The community foundation’s internal information and implementation systems maximize its ability to influence community change.
The community foundation has the human resources to exercise community leadership.
The community foundation engages donors and other co-investors in community leadership work.
The community foundation’s business model provides flexible financial resources to support community leadership efforts.
The community foundation accesses and develops the understanding and skills to exercise community leadership.
The community foundation understands the processes that lead to community improvement:· community development· economic development· community organizing
The community foundation stimulates dialogue, promotes understanding and builds consensus.
The community foundation strategically crafts and acts on community leadership opportunities.
The community foundation engages in public policy to advance the common good.
SECOND-LEVEL BUILDING BLOCKS
The community foundation evaluates the impact of its community leadership work.
The community foundation actively learns about, with and for the community.
The community foundation accesses and develops the resources necessary to exercise community leadership.
· cultural change· systems change
A B C D
Agenda
Nancy Van MilligenPresident/CEO
Community Foundation of Greater Dubuque
Jeff YostPresident and CEO
Nebraska Community Foundation
Q & A
What is citizen engagement?
• Expands opportunities for the public to shape their community’s future
• Beyond professionals, civic leaders and special interests
• Group action to identify issues and shape mutually acceptable solutions
History of our Community Foundation
New community foundation – opened in 2003
My background – community development
I didn’t know any better
Need for name recognition; desire to be seen as
value-added
•Builds community foundation’s leadership role
•Value added/Community impact
•Empowers citizens/community
•Develops leadership
•Engages donors/builds funds
•Focuses attention on the issues – increases participation and helps us achieve outcomes
$XXX billion in [County]
$XXX,XXX per probated estate
Why Community Engagement?
Community Visioning ProcessToolkit (on- and offline) that encouraged:
Gather a group
Brainstorm
Submit your ideas
Media
Events
Outcomes•10 Best Ideas – all on their way
•Crescent City Community Health Center•America’s River Phase II•Library services expansion and more
•Increase in community participation and volunteerism•Endowment fund growth•Eight of ten ideas have endowment funds
Awareness: Where am I now?
Vision: Where do I want to go?
Transformation: What do I need to change to get there?
Growth: What’s my next step?
$XXX billion in [County]
$XXX,XXX per probated estate
Community Engagement - How?
Engagement – Issue Related Partnership with Chamber
Promoting a City Government initiative
Funded by Knight Community Information Challenge grant
Staff-intensive
Website - Technology important; but also offline component
Media and Guerilla Marketing
Community Cafes and Events
Lots of partnerships and moving parts
Lessons Learned
•Visioning and issue-engagement differences•Reaching out to stakeholders•Labor-intensive•Reaching the hard to reach•Engaging your board
Presentation to CFLeads by Jeff Yost January 2011
Community Leadership: Engaging Citizens to Build
Stronger Hometowns
Outline for Today’s Presentation
1. Why NCF Focuses on Building Community Leadership?
2. Strategy & Tactics
3. Affiliated Fund Success Stories
About Nebraska Nebraska’s strengths
– Civic capacity and hometown pride– Educational system – Work ethic
Nebraska’s challenges– Out-migration of middle-class youth– Lack of diversity in rural economy– Large geography/many frontier counties
(80% of communities < 1,000 pop.)
Government Needs a Partner
• Most small town infrastructure and services provided by local governments
• Discretionary federal domestic investment is declining and will decline further
• Communities have to have other sources of opportunity capital to compete
• Lack of budget discretion has impacted leadership development for locally elected officials
To Give You Must First Believe“To give, you must first believe. Belief must drive the mission, the cause, the community. Therefore, to grow philanthropy in rural America, we must first believe in the future of rural America.”
Intergenerational Transfer of Wealth
An Unprecedented Opportunity
“Millionaires in the Millennium”Havens & Schervish, 1999, Boston College
“Wealth in Nebraska”Nebraska Community Foundation, 2002
Transfer of Wealth: A Unique
Opportunity To build philanthropy and endowments To prove that capital is not the limiting
resource to community development To achieve sustainability (by using Asset
Based Community Development) To break out of a cycle of
dependency
6,000 Students from 44 Schools Say
• 80% rate hometown good place to live• 87% plan on going to college• 51% picture themselves living in or near their
hometown (if a career opportunity is available)
• 44% interested in owning their own business someday
• 45% interested in taking an entrepreneurship class
• 12% say their hometown is too small to return
NCF Philosophy• Maximize local control• Do not replace local capacity; all services
from “NCF mothership” must add-value• Build capacity by empowering local
leaders
NCF is a community development organization using philanthropy as a tool
Leadership Development• Effective leadership development
can’t occur in the abstract• Effective leadership development
must occur on a real-time basis involving decisions that matter
• Reflection is critical to helping leaders evolve and become more effective
Leadership Development & Community Philanthropy:The Combustion Engine
Metaphor• It takes a sparkplug to start
the engine• It takes more cylinders to
make the engine go faster
NCF Priorities• Inspire, train and assist affiliated fund
leaders• Minimize administrative burden on
affiliated fund leaders• Help community-based affiliated funds
build unrestricted endowments• Help community-based affiliated funds
make grants for long-term community and economic impact
NCF Tactics• Affiliated Fund Action Planning
– Mission, Vision, Values– Maximize Community Engagement– Leadership Succession
• Education/Training of Affiliated Fund Leaders– Peer Learning– Best Practices– Do Good, Don’t Just Feel Good
• Build Habit of Giving to Tap Transfer of Wealth
Affiliated Fund Leader Participation in NCF Trainings
0
50
100
150
200
250
300
350
400
450
2003 2004 2005 2006 2007 2008 2009 2010
Year
Num
ber
of P
artic
ipan
ts
In-Person Trainings Remote Trainings
NCF System Seeks to Engage Everyone
3,620
4,543
5,043
5,927
7,1496,946
8,018
6,446
7,794
4,615
1,903
2,387
99 00 01 02 03 04 05 06 07 08 09 10
Fiscal Year 2010
7,794 gifts to 139 affiliated funds
1,796 gifts from first time donors
Number of Contributions per Fiscal Year
Endowment for What?
Now that you have an endowment, what difference is that going to make in the future of your hometown?
These new assets must be invested in ways to build a better future for your hometown!
Impact Grantmaking Non-traditional scholarships High-quality affordable child care Small business development & transition Scholarships with a social compact Build leadership with a purpose Value-added curriculum for K-12 schools Engage youth
Success in Shickley
• Population – 376• More than half the
households in the school district give
• Granted more than $100,000 in last 15 years
Shickley Community Foundation Fund
10-Year Community Transfer of Wealth $13,602,0005% of 10-Year Community Transfer of Wealth
$680,000
Total Endowment & Expectancies $1,903,146Sep 2010
Achieved nearly three times their 5% of 10-Year Community TOW
And they’re not stopping!
Shickley Community Foundation Fund
Endowment Goals– December 2013 – $3.5 million– December 2020 – $8 million– December 2030 – $12 million
$540,000 every year to reinvest in their community
462
258
445
382
535
2006 2007 2008 2009 2010
McCook Community Foundation Fund
Number of Contributions per Year
Results 2,082 gifts in five years Assets = $1.2 million
($200,000 in 2006) 12 Expectancies =
$2.3mm
Reinvested $600,000 in last five years
Holt County Success Story County-wide public-private partnership$1.7 million endowed + 10 planned giftsHired full-time business coach 20 new/expanded businesses have
created or retained 110 jobs 70 graduates of leadership class11 new families
Common Threads among Community Fund Success
Stories Broad base of committed leadership 100% of FAC gives time, talent & treasure Using fundraising catalysts to get started Building “habit of giving” with many donors Affiliated Fund acting as community partner Celebrating impact & success
Citizen Engagement Approaches
– Visioning and planning– Grantmaking – affiliate funds, giving circles, advisory
committees– Leadership development– Advocacy– Community organizing– Diversity and identity funds– Civility projects– Issue forums– Voter registration
Why citizen engagement matters On the issue
– Better, more lasting outcomes– Legitimacy and sticking power– System and policy level solutions
In the community– More active, informed, optimistic– Social capital– New leaders
For the community foundation– Deeper connections with donors– Better understanding of community– Leveraged grantmaking– RESULTS!
• Solutions more likely to be implemented• Legitimacy • Potential to leverage grantmaking
• Builds community confidence and trusting relationships
•
Q & A
• Phone participants, press *1. Streaming audio participants, dial 1-877-551-8166 and press *1
• To remove yourself from queue, press *2• Or, electronically, type question at bottom
of your screen and click “Submit”• Please state your name & community
foundation before asking your question• Direct your question to one of the
presenters
Share your citizen engagement story
• Identify the focus or issue• Reason for engaging the community• Top three strategies or actions• Partners• Desired results and actual results• Specific factors critical to success (e.g., values, skills,
relationships)
• Include your CF’s name and your contact info
Send to Deanna Silke at [email protected]
Thank you!
• Archived Webinar, PPT and tools available at www.cfleads.org
• For more info about the Community Leadership and the Framework, visit www.cfleads.org
• Please complete survey
• Thanks to Jeff and Nancy!