®COMMUNITY MARKETING

The new organization of Marketing & Communication

One to Many

One to Few

Oneto One

Street Marketing, Public Relations, social media, events, Internal, financial communication

Advertising, sponsorship

Create the “individual” relationship with people

Develop the awareness or promote a simple message

Be part of the “community”

« I AM MYTH »

« I AM NOT JUST A

NUMBER »

A community ?

A group, to which,

members with the same

values have chosen to

belong freely

A complex and self regulated

system, endowed with a powerful collective mind

Divide all the audience into several communities to cover the whole market in the end.

WATER LILIES’ STRATEGY