Community Engagement

MARKETING AND MEDIA

PURDUE

TRADEMARKS & LICENSING

David WilsonDirector, Purdue Trademarks and Licensing

Office: (765) 494-1077

Email: dcwilson@purdue.edu

Brian Cardinal Intercollegiate Athletics/John Purdue Club

Office: (765) 494-7417

Email: bcardinal@purdue.edu

Community Hoops

Overview

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Community HoopsOverview

A way to giveback! Community Hoops is designed to connect Purdue University with the youth of the Greater Lafayette area, Indiana and beyond by restoring and/or building basketball courts.

Purdue Trademarks and Licensing put together a rather unique partnership, utilizing needs within the community, Brian’s desire to “give back” and the licensing department’s connections to begin the process of upgrading playgrounds, starting in the Lafayette area by restoring a basketball court that is in a state of disrepair, Murdock Park.

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Community HoopsAthlete Involvement

The project started in the Spring of 2013 and includes:• New backboards• Lights • Seating • Resurfacing the court• Painting the court to look like the basketball floor in Mackey Arena• Baring Brian’s name

Brian Cardinal will make periodic appearances at the court and a maintenance plan is in place to assure the court’s upkeep. The project required $15,000.

The program, as it continues, will lead to similar projects involving Brian and other former Purdue players around the greater Lafayette area, Indiana and beyond, using Cardinal’s name in his hometown of Tolono, Ill., and perhaps cities where he has played professionally, like Dallas.

Purdue Fans have the opportunity to inspire future Boilermakers and contribute to the program by merely buying merchandise from the Community Hoops/6th Boiler line. For each Community Hoops/6th Boiler item purchased, the vendor makes a donation to the Community Hoops fund.

Purdue Fan Involvement

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Community Hoops-Positive Impact

Positive ImpactThis court will serve as an aspirational tool for children to defy the odds and become successful in sport, but more importantly, it will encourage children to continue with their education.

Basketball courts are one of the most frequently used amenities in parks. They foster healthy lifestyles, deter crime and offer an alternative for at-risk youth and young adults.• Healthy Lifestyles

• Overweight Children• Tippecanoe County – 57%• State of Indiana – 31.5%

• Benefits• Burn calories: 600-900 calories an hour

• Running, jumping, quick lateral movements – tones leg and groin muscles • Strength training: build lean muscles

• Defense: builds deltoids, traps, neck, lower back and core muscles • Dribbling and shooting: strengthens arms, wrist flexors and hand muscles

• Improves motor skills: hand-eye coordination • Mental Development

• Fast-paced mental game: develops attention control to quickly and accurately process what is happening – direct your focus in a desired direction

• Help make quick decisions on the job and real life situations • Crime

• Tippecanoe County has seen a dramatic increase in gang activity: in 2011 there were 35 active local gangs and 2012 the gang number jumped to 43.

• Gang recruitment begins as early as 8-years-old • Alternative for At-Risk Youth & Young Adults

• Tippecanoe poverty rate for young children: 20% • State of Indiana poverty rate for young children: 23%

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Community Hoops– Brian CardinalBrian Cardinal Court: Murdock Park

Murdock Park BeforeMurdock Park During Renovations

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Community Hoops– Brian CardinalBrian Cardinal Court: Murdock Park

Murdock Park After

Final Rendering

Sponsorship MHS Insurance

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Management Health Services (MHS) Insurance

MHS Insurance

“MHS wants to improve the quality of life for Indiana residents and we feel that providing beautiful and safe parks for our children to play is a great start,” says Patrick Rooney, MHS President and CEO. “We are committed to transforming the health of the community, one person at a time and we see this partnership with Purdue Sports, as a unique opportunity to continue that purpose.”

Managed Health Services® (MHS) is a managed care entity (MCE) serving:• The Healthy Indiana Plan; and• The Hoosier Healthwise population, including• Children in theChildren’s Health Insurance Program (CHIP).

MHS was formed in 1994 to manage the healthcare of Hoosier Healthwise enrollees in Indiana’s Northern Region. In 1996, the State of Indiana selected MHS as one of only two managed care organizations to work with Hoosier Healthwise enrollees in Indiana’s Central Region. Two years later, MHS began working with Hoosier Healthwise enrollees in Indiana’s Southern Region. Then in 2000, and again in 2007 MHS competed with a number of other managed care organizations and earned the contract to provide services to Indiana’s entire Hoosier Healthwise population.

MHS Insurance Purdue Cardinal Community Hoops Involvement

Website

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Website

In the News

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News – Journal & Courier

Dedication Ceremony

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Renovations

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Press Conference A press conference occurred at 1 p.m. Sept. 26 at the newly renovated basketball court in Lafayette's Murdock Park. Participants included Lafayette Mayor Tony Roswarski; David Wilson, director of Purdue Trademarks and Licensing; Purdue Athletics director Morgan Burke; Ted Bumbleburg, superintendent for Lafayette Parks and Recreation; Brian Cardinal, John Purdue Club; and a representative of MHS.

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PublicityINDY STAR MHS BLOG

MHS Youtube

WLFI

Videos