commute greener cloud cwebinar
DESCRIPTION
Cloud Computing Europe Day 1 Volvo Commute Greener PresentationTRANSCRIPT
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Volvo IT
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Magnus KuschelManaging Director Commute Greener!
Volvo IT Innovation Centre
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Volvo IT
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Sustainability Perspective on Cloud Computing
• Green IT: Set your CO2 Target and track your progress.
• Sustainable Strategy: Contribute to helping the planet and your wallet.
• Network: Join a community of users in cities around the world.
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Volvo IT
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Commute Greener! Introduction
www.youtube.com/CommuteGreener
Commute Greener! steps up to reduce global and personal CO2 footprints+ making commuting more attractive.
It is a personal CO2 calculator that use the web and mobile phonewith support of cloud computing
an engaging social network.
Demo movies:
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Volvo IT
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A driving force for infrastructure and operations with
Safety, Quality and Environmental Care
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Volvo IT
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Green energy – Green IT process – Green cooling
Green IT Volvo IT I&O
Environmental Product Declaration
Focus on Life Cycle Analysis
Management committment $$$
EMS ISO 14001
Visibility of Environmental Care
Free cooling
Dynamic cooling
Centralising operations and increased efficency
11 216 times more effective per processed unit within 10 years
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Volvo IT
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Why we are in the cloud?• The increased availability of broadband, world-wide• We are “always” online, via mobile networks or WLAN• The increased number of online devices with display capability• Extra computer power can be requested when
needed, for instance with heavy computations
• Complex overlap between private and business use of PC’s• A new generation of nomad knowledge workers • Increased collaboration with external partners who
doesn’t use ‘one package’ Outlook/Windows
Still, re-thinking and new models are needed:
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Volvo IT
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GreenIT - How to define?
• Gartner defines Green IT, or “environmentally sustainable IT”, by focusing on what kinds of environmental impact a company's use of IT has:– The first kind is the result of creating IT, i.e. about the emissions that are
generated by the production, distribution and subsequent scrapping of IT equipment (WEEE, HIPAA, REACH…)
– The second kind is the environmental effects of using IT. Most of them are positive. After all, IT acts as a substitute for travelling and transport - among other things. It also helps to streamline the logistical flow and increase energy and material efficiency in the production of goods and services.
– The third kind is made up of the macroeconomic, structural effects of economies investing in IT. There is evidence to suggest that economies of this kind are less energy and raw material intensive, which means that they discharge fewer greenhouse gases.
GreenIT is making sure that a sustainable perspective is incorporated into IT solutions and usage.
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Volvo IT
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An overview of GreenIT in automotive a cloud environment in pratice
Service people, mechnics, Software parts
Life lenght, physical replacement, Dynafleet, instructions …
BaseITVirtual collaboration
team work, printer adj, doc flows, virualisation, gates, cloud I&O…
Simulations, Wind tunnel
save energy, test material…
Build-to-OrdereMarketing, Sales Force tools
less paper, obsolecence…
Material flowemballage pool, VM, sequence delivery…
http://tinyurl.com/playsIT
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Volvo IT
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Everyday commuting pattern turned into:• Reduced CO2 footprint• Attractive Individuals, Organizations, Authorities• Increased usage and efficiency in transports• Commute Greener! & Environmental Care
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Volvo IT
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What is Commute Greener?
• Set your target for reducing your company, organization or city’s CO2 footprint
• See the progress against CO2 reduction targets – at company & individual levels
• Share experiences in a trusted, online community – with the ability to create specific views according to needs
Deliver positive climate change –accessible anywhere by your mobile, web or…
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Volvo IT
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What people are already saying
Your CO2 pedometer has helped stimulate more environmentally friendly practices by allowing residents to conveniently monitor their carbon emissions. I appreciate your efforts to bring green solutions to everyday life and thank you for your leadership.Richard M Daley, Mayor City of Chicago.
Commute Greener! is a very inspiring example that demonstrate how it is possible to enable desirable change.Åsa Torstensson, Ministry of Communications, Government Offices of Sweden.
Together with Commute Greener! we are starting with an internal challenge to further reduce our carbon dioxide emissions.Lars-Bertil Ekman, Director General of the City of Göteborg Traffic and Public Transport Authority.
Commute Greener! will help us challenge ourselves as well as our customers in making the right daily choices of transport modes towards efficiency and sustainability.Leif Johansson , Volvo Group President & CEO.
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Volvo IT
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Fundamental questionsWhich Commute Greener! has a unique answer to
-Is there a demand for a positive climate change?
-Are increasing usage of mobile & social network features benefitting from a cloud?
-Does value increase with ITS and Environmental Care?
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Volvo IT
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Create your own community
• Establish an online community dedicated to your focus areas
• Provide a fun way for your participants to connect & compete
• Arrange competitions based on friendly challenges and compete on CO2 emission goals
• Benchmark against other companies & organisations, who are part of the Commute Greener!™ challenge
Ability to create your own specific Commute Greener!™community (choose total offer or customized solution)
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Volvo IT
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Drive cost savings & green efficiencyDrive Cost Savings & Efficiency for corporate-wide
initiatives, such as:• Cost reductions in fleet• Sustainable development • Design of compensation & benefits programs • Health improvement projects
Increased Efficiencies for Cities & Public Transport Authorities
• Better understand commuting patterns in your city.Multi-modal data access, no new infrastructure.
• A fun & effective way to promote public transportation and impact behaviors
• Boost usage of environmentally-friendly options
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Volvo IT
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• … engagement towards environmental challenge
• … engagement to further improve on your companies commuting
• … benchmark for set-up towards your employees or customers
• … supports internal campaign, challenge and target setting
• … enables follow-up per team, group, section
• … enables to run internal competition
Volvo enable you to:• engage with your target audience, transfer experience and toolbox • campaign, follow-up and establish reduction targets!
Commute Greener!What is included?
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Volvo IT
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What does the Commute Greener! application?
Create your CO2 commuting baseline(locations, modes of transports, journeys)
Set your carbon dioxide footprint reduction target!
Track your daily CO2 output by starting and stopping your commuting journeys on your mobile phone
See your daily/weekly performance against your CO2 savings target!
Entertain and engage into social network activities, like Facebook
Share experience and compare performance with your connected colleagues and friends!
Positive climate change is a complex problem.Yet the power of the crowd makes it easier and more funbeing part of its solution!
Start Journey
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Volvo IT
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B2C, subscribes via Appstore• Primarily living and commuting in urban cities• ’Idealists’ will love this• As well as ’Economic man’ and competition attraction
Basic need: Set/See/Share instant progress for positive climate change
-I guess I could leave the car one day per week?-How are my friends and colleagues doing?-Can I even save a little bit more?
Commute Greener! -Who wants it? Individuals benefit personally!
Organisations benefit too!B2B, signs for ‘own’ sub-community
• Increasing CSR interest• Involved with public transport
Cities, regions and other stakeholders!
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Volvo IT
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Commute Greener! How does it work?
In an ‘everyday’ process a person can then, on the web or mobile:
1) monitor his/her individual progress against personal CO2 footprint reduction targetsstart/stop to be fast on the go!
2) use tracking of routes, type/s, time and CO2 emission of the journey
3) in a trusted community share progress and experienceget stimulated for a minute!
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Volvo IT
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Commute Greener!• Helps to save costs
and the environment…• Supports a community movement…
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Volvo IT
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Commute Greener!win+win+win summary of benefits per stakeholder
Individuals‘Feel good’ feeling in concrete actionsRecognition and gain for changesIdealists as well as Rationalists
OrganizationsBetter teamwork and ‘walk the talk’Improve their brand/perceptionGain and use time wisely
SocietyMore public transportEffective usageReduced CO2
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Volvo IT
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Innovative access web & mobiles
Sustainable
Development
Andriod, device
