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    How To Build ACompetency-Based

    Talent ManagementSystem

    Presented by Darin Phillipsat the 2004 Gulf Coast Symposium on

    Human Resource Issues

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 2

    Agenda

    Competencies

    Applications

    Profiling

    Assessing

    Talent Management

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 4

    What is a Competency?

    Behavioral or technical skill, attribute(e.g. intelligence), or attitude (e.g.optimist)

    Measurable and/or observable Related to success at work (competent)

    or failure at work (incompetent) 60%

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 5

    Building a Model

    Critical Incident Debrief 360 Expert Discussion

    Compare Assessment to Performance

    Buy one

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 6

    Commercial InterpersonalModels

    85% of all models include the same content DDI developed over 30 years of research

    Hay/McBer studied 286 situations and foundthat same 21 competencies differentiated

    performance Other research-based models

    Lomingers Leadership Architect

    Center for Creative Leadership (various 360s)

    Saville Holdsworth Limited (360) Personnel Decisions, Inc.s Successful Manager/ExecutiveHandbook

    Other models based on 360 results Bernard Bass

    Clark Wilson

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    Different for Each Level

    IndividualContributor

    Supervisor Manager Executive

    Knows Customer Work Business Industry

    Manages Work People Process Systems andOrg

    Focus Up Up & some

    Down

    Down &

    some Up

    Down

    Strategy Hears it Shares it Shapes it Creates it

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    How to Create Value

    Effectiveness Increase revenue

    Increase productivity

    Improve quality Improve customer satisfaction

    Efficiency

    Reduce costsReduce cycle or delivery time

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    How Competencies ImpactValue

    Attract Select

    Develop

    Deploy Retain

    top talent

    Example from Development:

    Train 100% of field sales at orbelow 80% of industry average

    cost so that Mystery Shopperratings are no lower than 70%and average 90% in the areas ofproduct knowledge, helpfulnessand courtesy.

    Reducecosts

    Improvecustomer

    satisfaction

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    How Competencies Help HR

    Research clearly indicates that HR can addmarket value to the organization if

    HR processes are aligned with and support thebusiness strategy

    HR processes are excellent, streamlined andintegrated

    HR systems are hard for competitors to imitate

    Research also indicates that HR practices can

    lower shareholder value if Quality is poor or effort is based solely on theory

    Results are not measured

    Potential overshadows performance in HR decisions

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    Begin With the End in Mind

    ATTRACT

    PROFILES

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    Attract

    THE PROCESS

    Define Talent Profile - What do these people look like?Determine Location (Internal/External) - Where are they?Target Individuals - Who are they?Develop Attraction Strategy - How to get them on board?Establish Timing - When to bring them in?

    WHEN TO DO IT

    Current shortageFuture need

    HOW TO DO IT

    Current Shortage- Identify key positions where talent bench is thin/non-existent- Identify possible internal fits- Identify reasons for interest/lack of interest in position- Identify possible external fits- Create employment brand with strong performance and talent management reputation

    Future Needs- Anticipate possible future scenarios- Build future success profile(s)- Determine depth of talent bench for possible futures-Bench Strength available within organization : Target individuals and discuss interest in future possibilities

    -Bench Strength not available within organization : Select Build/Borrow/Buy/Bind strategy to meet needs

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    Select

    THE PROCESS

    Identify Needs - When will I have a need to recruit?Define Talent Profile - What will a successful candidate look like?Determine Location (Internal/External) - Where can I find them?Build Talent Pool How can I get the best of them together?Create Selection Guidelines - How will I make a choice?

    WHEN TO DO IT

    Position becomes/will become vacantNew position may be required

    HOW TO DO IT

    Position Vacancy- Review/Modify position profile- Determine internal availability or need to go to market- Create Recruitment Guide and Candidate Selection documentation

    New Position- Define Success Profile- Follow above steps

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    Develop

    THE PROCESS

    Identify Needs What do we need to build?Make Investment Decision - Why should we invest in person X?Clarify Outcomes What will be the required outcome of development?Create a Plan What developmental action will be most effective?Manage Learning What will be done to support the required change(s)?

    WHEN TO DO IT

    - Poor/Under Performance (Focus on Lagging Capabilities should have had them to start with)

    - Develop Superior Performers (Focus on Leveraging Capabilities what differentiates high performers)- Prepare individuals for the future (Focus on Leading Capabilities what will they need to be effective in thenext position/level)

    HOW TO DO IT

    Poor/Under Performance- Identify indicators of poor performance (e.g. Quality of work, Timelines of delivery, etc.)- Translate indicators into development needs/Match against current position profile- Target high impact development interventions (Train, Apply, Feedback, Adjust)

    - Track change

    Developing Superior Performers- Identify high performers (have been able to consistently deliver results that exceed expectations)- Build high performer profile/Review profile against research profile for level- Target individuals who are already solid performers and match them against the high performing profile- Develop performance enhancement plans (specifically focused on key competencies)

    Preparing for the future- Build potential skills- Build for the next level to have more talent from which to select

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    Deploy

    THE PROCESS

    Identify Needs Do we have the right people in the right place with the right skills doing the right work?Define Timeframe Current performance improvements or future scenario planning?Select Intervention - Performance Management or Talent Management?Define Impact Right people with right skills in right position at the right time?Create a Plan Define the desired outcome and supporting steps?

    WHEN TO DO IT

    - Performance not aligned with business direction- Not responding to business changes/needs

    HOW TO DO IT

    Performance Management- Cascade SMART objectives down based on company strategic plan- Provide multi-rater ongoing feedback on performance against objectives- Build pay-for-performance pool from business results and distribute accordingly

    Responsiveness- Build database of mission critical technical skills, experiences, competencies- Build position and personal profiles using the database- Base build/buy/borrow/bind/bounce decisions on results of what-if scenario reports

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    Retain

    THE PROCESS

    Identify Key TalentWho do we need to Bind?Determine Source of Value - What makes them key talent (Scarcity or Mobility)?Manage Future Value How do we maintain their value ?Develop Retention Plan How will/can we keep them?Manage Risk How can we minimize the risk of losing them (Monitor motivation and build back-up)?

    WHEN TO DO IT

    - Individuals have a unique/scarce portfolio of capabilities that is highly valued by the business- Individuals have a portfolio of capabilities that makes them extremely mobile across the business

    HOW TO DO IT

    Unique/Scarce Portfolio- Use a human capital balance sheet to identify the bench strength of key positions- Identify individuals on that talent bench who stand alone, i.e. they have a good fit to the requirement and there

    is a large gap between them and the next best fit- Identify possible talent retention strategies and create Talent Back-Up Plan

    High Mobility Portfolio- Use the mobility index to identify individuals with high mobility (either vertically or laterally)- Target development opportunities for horizontally mobile people to improve vertical mobility

    For Both : Identify and monitor key retention factors and discuss quarterly at executive level

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    Profile Choices

    ContentPerformance vs. Potential

    Ability vs. Willingness

    Point in TimeLagging vs. Leveraging vs. Leading

    Organizational Slice

    Core vs. Level vs. Family vs. Position Model

    Research vs. Expert

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    PROFILE: Content

    What an employee can do

    Knowledge & Education

    Skills

    ExperienceDegree of Proficiency

    What s/he will be able to do

    Learning capacity

    Aptitude

    IntelligenceAmbiguity management

    What s/he is willing to do

    Attitude

    Beliefs

    Values & Principles

    Personality

    What s/he wants to do

    Career goals

    Interests & Motives

    Performance Potential

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    PROFILE: Content

    Only focus on what can bemeasured and developed

    Attract

    SelectDevelop

    Deploy

    Retain

    Capture and leverage thisrare employee

    Attract

    SelectDevelop (if possible)

    Deploy

    Retain

    You will probably not change

    what is almost innateDevelop (if possible)

    Deploy

    Retain

    Capture and use

    AttractSelect

    Deploy

    Retain

    Performance Potential

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    PROFILE: Point in Time

    Lagging Leveraging Leading

    Improve year-over-year:

    1. Develop annualSMART goals (whatto do)

    2. Define how the goalsshould have beenaccomplished

    (performanceimprovementprofile)

    3. Assess performanceand look foropportunities to

    improve next time

    Become a high-performer:

    1. Assess all employees

    2. Determine high-performerdifferentiators

    3. Compare originalassessments to

    high-performerprofile and basedevelopment on gapanalysis

    Prepare for thecoming year:

    1. Develop annualSMART goals (whatto do)

    2. Define how toaccomplish thosegoals (success

    profile)3. Assess employee

    against the profileand develop skillsand competenciesrequired to succeed

    at goals

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    PROFILE: Organizational Slice

    Corewhat a company does that that results insustainable competitive advantage (valuable, rare,difficult to imitate)

    Levelwhether you are managing self, others, process,or the organization

    Familywhat is unique to similar families of jobs

    Positionwhat is unique to each individual job

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 24

    PROFILE: Models

    Research-Based Model Pro: benchmarks established against proven highperformers

    Con: the job may not accurately reflect one with thesame title in your organization, industry, or culture

    Use When: No experts are available

    It is a completely new position with poor definedresponsibilities and objectives

    Validating an expert model

    How to: Use or create software that runs gap-analysis reports from a

    database of research on your competency model

    Manually calculate technical or leadership skills fromavailable research

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 25

    PROFILE: Models

    Expert Model Pro: built specific to the job requirements and

    environment

    Con: takes key stakeholders off the job duringbuilding and audit/validation steps

    Use When: Position has a clear history (or clearly understood change)

    and performance objectives

    High performers have been clearly identified and a 360 poolof raters are available to build and audit/validate

    How to: High-Performer Profile

    Success Profile

    EXPERT: High Performer

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 26

    EXPERT: High-PerformerProfile

    1. Assess all incumbents using 360 pools.2. Gather performance data and build

    standard distribution.

    3. Isolate profile characteristics that areunique to the high-performers andthreshold-performers.

    Performance

    Top

    Middle

    Bottom

    Low Medium High

    Competencies

    What is inthis cell that

    is not inthese cells?

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    EXPERT: Success Profile

    1. Gather existing data on past, present, and future of the position

    1. Who has succeeded and why2. Accurate job description that includes education, experience, technical

    knowledge and skills

    3. Annual performance objectives

    2. Bring expert panel together (360 pool)1. Boss and boss boss

    2. Past and present incumbents3. Direct reports

    4. Customer of work (outputs)

    5. Vendor of work (inputs)

    6. Collaborators

    7. HR

    3. Expert panel defines current and future objectives,accomplishments, standards, and challenges for performer (notskills or competencies required)

    4. Experts use those lists to define mission critical technical KSAs,experiences, and proficiency then interpersonal competencies

    5. Audit/Validate using Research-Based Models

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 28

    Audit/Validate the Profile

    Some electronic tools can produce instantprofiles based on the researchHomemade MS Access database

    Buy benchmark software

    Manual comparisons can be done usingresearchYour vendors 360 validation reports

    Some certification manuals statistics Translations can be generated

    Comparative analyses

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    Audit/Validate the Profile

    Weight the final research-based profilecompetencies to end up with a fulldistribution

    Compare and contrast to the Expert

    Model profile Bring the expert pool back together and

    have them explain/justify the differences

    between the research-based profile andthe one they generated

    Adjust the Expert Model profile asnecessary

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 31

    Assessment Choices

    OwnershipEmployee vs. company

    FormatSort vs. electronic vs. pen/paper

    NumberEntire set vs. profile only

    Perspective

    Self vs. boss vs. 360

    DistributionAbsolute vs. forced rank

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    ASSESSMENT: Ownership

    EmployeeConfidential developmental information

    Typically done on a 5-point scale withcomments added

    Company

    Used by employee for development and bythe company for workforce planning

    Typically done using a flat sort withoutcomments added

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 33

    ASSESSMENT: Format

    SortCompetencies on cards

    Electronic

    Online or on disk Pen and Paper

    Competencies on checklist

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    ASSESSMENT: Number

    Entire setTakes more time

    Can be used for any purpose

    Profile onlyShorter assessment time

    Limited to one-position analysis

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    ASSESSMENT: Perspective

    SelfLeast accurate, especially on interpersonalskills

    Most people over-rate themselves with the

    exception of high-potentials, they always seeroom for improvement

    BossLooks at what was done and not how it was

    done

    360 Pool (aka Multi-Rater)Balanced and perceived as fair

    Direct reports rate higher than other groups

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    ASSESSMENT: Distribution

    Absolute SortAssign any rating to any competency

    Susceptible to rater bias, tendency to putmajority of cards in an extreme pile

    Forced Sort

    Equal number of competencies in each rating

    If using Not Applicable rating, subtractnumber in that pile from total and divide theremainder by total number of availableratings

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    Gap Analysis

    Importance

    High Medium Low

    Skill

    High Clearstrength

    Keep onusing

    Bewareoveruse!

    Medium

    Importantneed

    Keep onusing

    Ignore

    Low Urgent

    needNeed Ignore

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    Putting It All Together

    Identify the best of the best Identify potential differentiators

    Assess everyone against the database ofpotential differentiators

    Isolate the true differentiators

    Compare and contrast everyone to the high-performer profile

    Develop plans to source, attract, select,develop/succeed, deploy, and retain

    Reward high performers financially and bestmatching employees with moves

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 40

    Applications

    ATTRACT

    PROFILES

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    Darin Phillips, PhD, CPT

    Darin believes in sharing best practices so that HR can

    increase their strategic role in organizations and buildglobal credibility through value-added contributions tothe business. By adopting a model of transferringresearch-based and field-tested best practices (asopposed to creating confusion and dependency likemany consultants), Darin has built a sizable globalnetwork of professional contacts that freely share theirown lessons and new ideas. This model has createdlong-term value for everyone involved and has allowedDarin to stay abreast of contemporary benchmarkswhile still maintaining a normal career and family life.This includes spending a lot of quality time with his 15-year old and 2-year old sons, loving wife, and feistydog after getting home from his job at Royal Caribbean

    Cruise Lines.

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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 43

    Darin Phillips, PhD, CPT

    Darin recognized several years ago that the manualprocesses for leveraging the best practices incompetency-based talent management systems wasincredibly time-consuming and labor-intensive(expensive). Therefore he created an automated

    solution for his employer that integrated performanceand talent management. Four years later he is on histhird generation of software and it is even more robustand user-friendly than every before. If you or

    someone you know would be interested in test-drivingthe latest automated solution please contact Darinswife, Francisca Phillips, [email protected] orvisit our website at http://www.darinphillips.com andfollow the links!

    mailto:[email protected]?subject=Please%20let%20me%20test-drive%20the%20integrated%20software!!!mailto:[email protected]?subject=Please%20let%20me%20test-drive%20the%20integrated%20software!!!http://www.darinphillips.com/http://www.darinphillips.com/mailto:[email protected]?subject=Please%20let%20me%20test-drive%20the%20integrated%20software!!!
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    2004 Gulf Coast Symposium on Human Resource Issues Session 404: How to Build a Competency-Based Talent Management System 44

    Darin Phillips, PhD, CPT

    Darin was originally known for his activity-basedtraining solutions. He took experiential learningactivities that were being used in schools andcounselors offices and re-wrote many of them to helpcorporate groups learn how to work more effectively

    together. These activities teach adults how tocommunicate more effectively, lead during times oftransition, and be a more effective team player. If youare interested in those activities please look up Darins

    books at http://www.booklocker.com

    http://www.booklocker.com/http://www.booklocker.com/http://www.darinphillips.com/mailto:[email protected]?subject=Please%20let%20me%20test-drive%20the%20integrated%20software!!!
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    Final Notes

    This presentation is NOT copyrighted in anyway, shape, form, or fashion. This means youmay pass this presentation on to anyone whoneeds or wants this type of information without

    asking for permission! All I ask is that youdont remove any of the information about theauthor or take credit for the material yourself.Please give credit where credit is due when

    sharing best practices with others!

    Thank you and have a great day!