company case studies 1
TRANSCRIPT
BUSINESS ETHICS
BRAC's Microfinance and Social Responsibility Initiatives
The Bribery Scandal at Siemens AG
Better World Books' Socially Responsible Business Model
Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda
Gap Inc.'s Ethical Procurement Practices
Corporate Social Responsibility Initiatives at ExxonMobil - The Good, The Bad and The Ugly
Facebook`s Data Privacy Controversies
Environmental Sustainability Initiatives at HCL Infosystems
Dell's Carbon Neutral Claim
Intel's 'World Ahead' Program - The Baramati Project in India
Wal-Mart's Sustainability Initiative - The Packaging Scorecard
Intel Corporation's 'World Ahead Program' in Brazil
Carbon Credits: Promoting Sustainable Development or Trading in Pollution?
Corporate Governance Issues at Satyam Computers
Coca-Cola India`s Corporate Social Responsibility Strategy
The Chinese Tainted Milk Scandal
Kimberly-Clark Corporation: The Environmental Sustainability Challenge
Coca-Cola`s Water Sustainability Initiatives
Sustainable Development Initiatives at BHP Billiton
Australia's Leading Retailer Woolworths' Sustainability Strategy
Sustainability Initiatives at ITC Ltd.
Navman: The Resale Price Maintenance Controversy
DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program
Social Networking Issues and Orkut.com
Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
Sustainability Management at Nau Inc.
Genetic Engineering: Questions of Ethics and Effectiveness
Monsanto's 'Roundup Ready' Alfalfa Controversy
Celebrity Big Brother 2007' Controversy
Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense
Wal-Mart's Sustainability Initiatives
Grameen Danone Foods: A Social Business Enterprise
SC Johnson's CSR Initiatives - Testing the 'Base of the Pyramid' Protocol
BP: Putting Profits Before Safety?
Business Ethics and Governance Issues at HP - The Pretexting Controversy
Honda's Environmentology
Ecomagination' at Work: GE's Sustainability Initiative
The Body Shop: Social Responsibility or Sustained Greenwashing?
1
Corporate Social Responsibility at ONGC Ltd.
IKEA's Environmental Practices: Making Good Business Sense
Exxon Mobil's Riches: Fueling Controversy?
Corporate Philanthropy - Best Practices at Novartis AG
The Le Clemenceau Controversy: Business vs. Safety
Coca-Cola's Business Practices: Facing the Heat in a Few Countries
Ethical Issues at Christie's
Tesco's Corporate Social Responsibility Initiatives
IKEA's Social and Environmental Responsibility Initiatives
Corporate Social Responsibility at HP
Sustainable Development at British Petroleum
Ahold's Sustainability Initiatives
ABB: Providing Access to Electricity� �
Sustainability Management at Philips
The Tata Group: Integrating Social Responsibility with Corporate Strategy
CSR Initiatives at HSBC: Making Good Business Sense
Voxiva's Social Responsibility Initiatives
Cemex's Social Responsibility Initiatives
The Recall of Vioxx
The Exxon Valdez Oil Spill
KFC in India: Ethical Issues
Governance Problems in Citigroup Japan
Halliburton 'Overbilling' Controversy
Greenpeace: Working for a Green and Peaceful Future
Royal Dutch/Shell 'Oil Reserves' Controversy
Snow Brand's Unethical Practices at Japan
Trouble in the 'Magic Kingdom': Governance Problems at Disney
Boeing's Unethical Practices Procter & Gamble vs Unilever: A Case of Corporate Espionage
Governance Issues at the New York Stock Exchange
Sustainable Development at Alcoa
Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
Nestl 's Social Irresponsibility in Developing� Nations
Dr. Reddy's Foundation for Human and Social Development
Rio Tinto: The Mining Giant Pollutes Indonesia's Environment
The Arun Bajoria - Bombay Dyeing Tussle
The Tug of War over Gesco Corporation
The Fall of Arthur Andersen
Pepsi in Burma (Myanmar): A Globalization Catastrophe
Kraft Food's Fight against Obesity
Wal-Mart: A Case of Employee Discrimination
Coca-Cola & Pepsi Harm India's Ecology
Sexual Harassment at Infosys
Kmart: Forced towards Bankruptcy
Martha Stewart: The Goddess of Domesticity
Reebok: Managing Human Rights Issues Ethically
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Nike's Labor Practices
The McDonald's 'Beef Fries' Controversy
ITC: The FERA Violation Story
The Johnson & Johnson Tylenol Controversies
Coke: Ethical Issues
The Reality TV Controversies
The BAT-ITC Tussle
The Indian Liquor Industry Prohibition Story
The T-Series story
The Bhopal Gas Tragedy
The Tata Tea - ULFA story
The Napster Controversy
Microsoft Antitrust Case
The Firestone Tire Controversy
BALCO: The Disinvestment Story
Indian Hotels: Ajit Kerkar Controversy
Ban of Tobacco Ads by the Government of India
The Enron Saga
BUSINESS ENVIRONMENT
Indian Animation Industry: Moving Up the Value Chain?
The Ugg Boot Controversy in Australia
Sovereign Wealth Funds: Love and Loathing in the Financial Markets
Multinational Retail Chains & the China Opportunity
Genetically Modified Crops in India: The Bt Brinjal Controversy
The Indian IPO Market in Early 2008
The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy
The US Housing Market and the Subprime Mortgage Crisis (A)
Troubled Times for The Chinese Toy Industry
Kentucky Fried Chicken: Tackling the Trans Fat Problem
Germany's 'Green Dot' Waste Management System
Pfizer's Intellectual Property Rights Battles in China for Viagra
The Fall of D'Long
Singapore: Past Perfect, Future Tense?
Wind Energy Industry in the US and Canada: A Note on the Regulatory Environment
Bolivia Nationalizes the Oil and Gas Sector
Microsoft EU Antitrust Case
Labor Market Reforms in France and the Job Law 'CPE' - A Lost Opportunity
Gazprom - Naftogaz Ukrainy Dispute: Business Or Politics?
Mercosur - Changing Course?
Google's Problems in China
BUSINESS STRATEGY
Turnaround of Schering-Plough Corporation
Comcast-NBC Universal Joint Venture Deal
Carrefour's Misadventure in Russia
Toyota: The Once-in-a-Century Challenge
Sony Corporation - Restructuring Continues, Problems Remain
3
Zipcar: Revolutionizing Car Rentals?
Redbox: Disruptive Innovation in DVD Rentals
Transforming Sanofi-Aventis
Fortis's Acquisition of Wockhardt Hospitals
BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
Tata Steel's Acquisition of Corus (B)
Orange and T-Mobile Merger in the UK
Afrigator: A Killer Start-up in Africa
Educomp Solutions Limited's Business Model
Maruti Suzuki India Limited - Competitive Strategies of the Market Leader
Standard Chartered's Acquisition of American Express Bank (B)
Emerging Markets Strategy: Nokia Life Tools for Rural Markets
Aldi Inc. - Optimizing Profits in Economic Recession
Standard Chartered Bank's Acquisition of American Express Bank (A)
The Acquisition of ABN AMRO (B)
The Acquisition of ABN AMRO (A)
Bajaj Auto Limited's Business Strategy - From Market Leader to Follower
Maghound: Business Model Innovation in the Magazine Industry?
Pfizer's Acquisition of Wyeth
Anomaly: Not Just another Ad Agency
Craigslist and its Business Model
McDonalds in the United Kingdom
Chrysler in Trouble
Strategic Sale of Satyam Computers
Oracle's Acquisition of Sun Microsystems
Wal-Mart Stores Inc. - Success Strategies in Recessionary Environment
Domino's Pizza - Strategies to Tackle Global Economic Slowdown
Subhiksha: An Indian Retailer in Trouble
Wal-Mart's Foray in Brazil
The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
Restructuring Citigroup: The Bank in Trouble
Carrefour's Foray in Brazil
The Downfall of Washington Mutual
Speedo: Leading the Swimwear Market
Hulu.com: A New Business Model for Online Video?
Jamie Dimon and the Turnaround of Bank One
Home Depot: On the Road to Becoming Customer-Friendly Again?
Restructuring Woolworths Group Plc. - The Attempt that Failed
Mcdonald`s Corporation - Success Strategies in Recessionary Environment
Acquisition of Axon by HCL Technologies Limited
GM in Trouble
The Delta and Northwest Airlines Merger
Oticon A/S: Spaghetti Organization and Beyond
Hell for Zell: The Bankruptcy of Tribune Company
Kongo Gumi: Lessons from the Legendary Family-Owned Business` Longevity and Ultimate Demise
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Daimler Smart Fortwo Car in the US
Tata Motors in Trouble
Tata Motors` Acquisition of Jaguar and Land Rover
eBay & Yahoo! in Japan: From Competition to Collaboration
Bajaj Electricals Limited: High Voltage Transformation?
Globalization Strategy of McDonald`s Corporation
Yahoo Auctions in Japan
Turbulent Times for United Airlines
Starbucks: Back to Basics?
Starbucks' Success Story in China
McDonald's in China
Starbucks' Australian Experience
Tesco's Experience in the Middle Kingdom
British Retailer Sainsbury's: On the Road to Recovery
News Corporation`s Acquisition of Dow Jones
Bharti Airtel Limited and the Indian Telecom Sector
Best Buy in China
Mahindra Tractors in the United States
Entry & Expansion Strategy: Tesco in Japan
Aldi: The European Hard Discounter's Strategy in Australia
Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
MTV Networks: The Arabian Challenge
Baidu: China's Leading Search Engine
Base of the Pyramid Protocol & How the Solae Company Tested it in India
Tesco in the United States
Lidl: The Hard Discounter
IKEA: The Japanese Misadventure and Successful Re-entry
Alibaba: Competing in China & Beyond Blu-Ray and HD-DVD: The End Game
Vodafone Exits Japan
The Carrefour and Tesco Swap Deal
Ratan Tata: Leading the Tata Group into the 21st Century
Moser Baer: Growth through Diversification
eBay in Japan
Carrefour in Taiwan
Dell Inc: Moving Beyond Direct Sales Model
Mylan's Acquisition of Matrix
eBay's Problems in China
JetBlue Airways: Growing Pains?
Yes Bank: Competitive Strategy of a Late Entrant
The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market
JC Penney's People Strategy: Setting the Right Climate for Human Resource Development
Las Vegas Sands Corp.: A High-Risk, High-Return Strategy?
Wikipedia's Growth Story
Market Leader Strategies: AstraZeneca Defending its Turf
Balanced Scorecard Implementation at Philips
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Innovation at Cirque Du Soleil
Prediction Markets: Distilling Collective Wisdom
Motorola in Trouble
Yum! Brands Inc. in China
Hindalco's Acquisition of Novelis
The Success Story of Wal-Mart in Mexico
Alan Mulally's Challenges at Ford Motor Company
Volkswagen's Acquisition of Skoda Auto: A Central European Success Story
Logan: Renault's Low Cost 'World Car'
Yahoo! in China: Local Problems for the Global Internet Giant
The Verizon-MCI Merger
Reorganizing Yahoo!
Wal-Mart and the Indian Retail Sector
Business Transformation at Telef nica De� Espa a�
Corporate Turnaround of Pharmacia & Upjohn
British American Tobacco in South Korea
Dell's Foray into Consumer Electronics
Aldi: A Low-Cost Retail Giant's Distinctive Business Practices
Sanyo's 'Think GAIA' Vision and Turnaround Efforts
BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe
Tata Motors and Fiat Auto: Joining Forces
Nintendo Wii: A 'Revolution' in Gaming?
Carrefour's Strategies in China
B&Q's Strategies in China
Whole Foods Market's Growth Strategies and Future Prospects
Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth
Tesco's Globalization Strategies and its Success in South Korea
Carrefour's Exit from South Korea
The Parryware-Roca Joint Venture
WorldSpace Satellite Radio: Fading Signals?
Bonnier Group - Sweden's Leading Family Owned Business
Saregama India Ltd.: Striking a Digital Chord
MTV Networks International: Localizing Globally
Coach Inc.: From Staid to Stylish
Jetstar Asia: A Low Cost Airline in Trouble
NBC in Trouble
Reviving CBS - The Leslie Moonves Way
Organizational Transformation at the BBC
Blu-ray and HD DVD: Betamax - VHS 'Format Wars' Redux?
The Break-Up of the RPG-DFI Joint Venture
Samsung Electronics: Success by Design
Restructuring Pantaloon Retail: The 'Future Group' Initiative eBay's Acquisition of Skype - Will the Gamble Work?
Voltas Ltd.: From Turnaround to the 'Big Bang'
Governance and Control at AXA
BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance
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JPMorgan Chase: A Tale of Two Mergers�
Infosys in China
Danfoss: Business Strategy in China�
Jet Airways' Attempted Acquisition of Air Sahara
Indiagames Ltd.: Mobile Games and Beyond�
Toonz Animation India Pvt. Ltd.�
Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
Sony Ericsson's Mobile Music Strategy
Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM
Vodafone in Trouble
The Transformation of Apple's Business Model
PSA Peugeot Citroen: Strategic Alliances for Competitive Advantage
News Corporation's Digital Dilemma
The Morgan Stanley - Dean Witter Merger
Reviving Manpower Inc.: The Joerres Way
Li Ning: Brand Growth and Excellence in China
Reviving Hindustan Lever Limited
GCMMF's Cooperative Structure
Ford: The 'Way Forward' Restructuring Program
Disney's Acquisition of Pixar
HP-Compaq - A Failed Merger?
Morgan Motor Company: The Car Maker's Journey into the 21st Century
The Grundig Story
The Turnaround of Vivendi Universal
TCL-Thomson Electronics Corporation: A Failed Joint Venture?
Reviving Motorola: The Zander Way
The Turnaround of Srilankan Airlines
The Turnaround of AOL
P&G's Success Story in China
Dell's Problems in China
Sony Corporation: Losing Competitive Advantage�
Lupin Limited: India's Leading Pharma Company
Kodak's Digital Journey
Delphi in Trouble
Ranbaxy's Globalization Strategies and its Foray into the US
Tesco's 'Steering Wheel' Strategy
Wal-Mart Struggles in Japan
Carrefour's Exit from Japan
Utstarcom in China
Sina's Growth Strategies in China
The Reliance Group Saga: Break-Up of the Largest Family-Owned Business in India
Haier: The Chinese Global Competitor
Doing Business the Sustainable Way
Hewlett - Packard (HP) I - Community at Kuppam in India: Social Investment through e-Inclusion�
Wal-Mart's Strategies in China
The Adidas - Reebok Merger
D&B's 'Blueprint for Growth' Strategy
Sabre Holdings: The Quest for New Business Models
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Nokia's Strategy in India
IKEA's Globalization Strategies and its Foray in China
Jet Airways' Strategy, Operations and Competitive Position
Shanghai Automotive Industrial Corporation's Strategies for Global Expansion
Restructuring Philips
The Indian Pharma Industry under the Product Patent Regime
Holcim's Acquisitions in 2005
Nokia and the Global Mobile Phone Industry
The Fall of MG Rover
Xerox PARC: Innovation without Profit?
Li & Fung: The Global Value Chain Configurator
HSBC's Restructuring in India
The Mittal Steel-ISG Merger - Creating a Steel Behemoth (Part-A)
Kodak in China
Benetton's Diversifications
British Steel - Dutch Royal Hoogovens Merger: An Anglo-Dutch Marriage not Working Out?
The Restructuring of ABB India
The McDonald's Turnaround Story
Home Depot's Strategy under Bob Nardelli
Coca-Cola's Re-entry and Growth Strategies in China
A Note on the US Airline Industry
DHL's Business Strategy in China
The Interbrew - Ambec Merger Story
IBM: From Inventor to Innovator
Problems at Delta Airlines
Air Deccan: The First Low Cost Airline in India �
The Acquisition Bid for UFJ Holdings State Bank of India: Competitive Strategies of a Market Leader
Unilever's Strategies in China
ONGC's Growth Strategy
Gillette's Restructuring in India
Ericsson in the New Millennium
Ericsson in China
Reviving Alitalia: Italy's Loss Making Airline
Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry
The Air France - KLM Merger Story
Telstra Corporation: Reorganizing Strategic Business Units
SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery
Xerox Corp's Turnaround Strategy
Small Industry Extension Training Institute
Sony-Columbia Pictures: Lessons from a Cross Border Acquisition�
Pepsico's 'Focus' Strategy
The Exxon - Mobil Merger Controversy
The Aventis-Sanofi Merger: Role of French Government?
American International Group Inc.
Prudential Financial Inc.
Zurich Financial Services
Sun Life Financial Services
8
General Insurance Corporation of India
Life Insurance Corporation of India: Future Prospects
Charoen Pokphand: Thailand's Largest Agribusiness Conglomerate
Genting Berhad: The Story of a Malaysian Conglomerate
IBM's Turnaround and its New Business Model
ISB: A Leading Business School in India
Restructuring at Sears Roebuck & Co. (1992-03)
The Turnaround of Indian Bank
Sandy Weill and Citigroup
Rupert Murdoch: The Media Mogul
Revival of Matsushita
Dr. V of Aravind Eye Hospital: A 'Level 5' Leader
Dangdang.com: The Amazon.com of China
Boeing under Phil Condit
AAJ TAK's News Channel's Success Story
Wal-Mart's Cost Leadership Strategy
Restructuring Unilever: The 'Path To Growth' Strategy
Toyota's Globalization Strategies
Innovations at Harley Davidson
Freeserve: The Pioneer in Free ISPs in Europe�
Reengineering & Restructuring at Canon
WebVan: A Disaster on the Web
Omnicom: The World's Largest Advertising Conglomerate
National Dairy Development Board: A Successful Indian Dairy Co-operative Movement
Organizational Transformation at Hughes Electronics Corporation
Germany's Henkel in the Indian FMCG Industry
GE & Honeywell: A Failed Merger
The Concorde Saga
Cisco's Acquisition Strategy
Wal-Mart's German Misadventure
Motorola in China
Canon in India: Restructuring to Survive
Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model
Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B)
Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)
Saudi British Bank: HSBC's Saudi Arabian Experience
ICFAI Publications
Takeda Chemical Industries Ltd.: Lessons from a Japanese Pharma Major�
Nissan's Turnaround Story
Haier Group's Strategy in the US Market
Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market
Apple iTunes: Changing the Face of Online Music Retailing Industry
Air Canada: From One Crisis to Another
Restructuring P&G
Gateway: Implementing Innovative Strategies in the IT Industry
Dell Spells Success in China
BMW Going on the Offensive
9
Reviving Yahoo! - Strategies that Turned Around the Leading Internet Portal
Restructuring Sony
Pepsi's Entry into India: A Lesson in Globalization
Bertlesmann: Before, during and after Middelhoff
BMW's Innovation Strategies
RyanAir: The 'Southwest' of European Airlines
Starbucks' International Operations
EasyJet: The 'Easy' Way to Succeed
Kmart: Fall of a Retailing Giant
Reviving Khadi in India
Vivendi Universal: In a Strategic Flux
Timex in India
Jollibee: Fast-Food, the Filipino Way
FoodWorld: Pioneering Organized Food Retailing in India
Fiat Auto: The Italian Giant in Trouble
DoCoMo: The Japanese Wireless Telecom Leader
Avis: Still Trying Harder!
AOL Time Warner: A Merger Gone Wrong
Airbus: From Challenger to Leader
JetBlue Airlines' Success Story
McDonald's: No Longer the Great American Meal�
Westside: The Indian Retailing Success Story
Linux Gaining Ground
Branded Gold Jewellery in India
ITC's Diversification Strategy
Advanced Micro Devices: Life beyond Intel
The MTV - Channel [V] Rivalry in India
The Kodak - Fuji Rivalry
Archies: The Way Indians Greet
Cartoon Network: The Indian Experience
The Fall of Daewoo Motors
The NIIT Story
The Resurgence of Radio in India
Reviving Iridium
Electric Car Reva
The Maruti - Suzuki Conflict
The TVS-Suzuki Break-Up�
The HP-Compaq Merger
Flooding the Indian Motorcycle Market
Yahoo! in Trouble
DS Group's Entry into Food and Beverages Sector
Leaving India: The Peugeot Story
The Jet Airways Story
Hindustan Motors' Struggle for Survival
Fiat's Indian Journey
Air India: The Virgin Airways Saga
Modern Foods: Disinvestment and After
The Tamilnad Mercantile Bank Story
Hindustan Times vs The Times of India
The Hotel Corporation of India Story
Rethinking Domino's Expansion Plans
Dr. Reddy's New Corporate Identity
10
Doordarshan's Problems
Onjus: Squeezed Out
Rediff: Will it Survive the Dotcom Bust?
Daimler-Chrysler Merger: A Cultural Mismatch?
The Escorts - Yamaha Motors Break-Up�
Balaji Telefilms: A Success Story
The LML - Piaggio Break-Up
Crossroads: Retailing Lessons
The Failure of Zee's Sawaal Dus Crore Ka
Kinetic Honda: The Break-Up
The Story of the Cellular Phone Brand Orange
The Takeover of Raasi Cements by India Cements
Low Cost PCs
Videocon: Going Global
Marico: Launching Kaya Skin Clinic
Google in 2005: Innovating to Stay Ahead Microsoft in 2005
Wipro in 2005: Vivek Paul's Resignation & Beyond
Wal-Mart in 2005: Managing Globalization
Hidesign: Aiming High
The eBay Economy in 2005
Ispat International: Consolidating European Operations
Hennes & Mauritz in 2005: Managing Global Expansion
AT&T in 2005: Merging with SBC
GE in India
POSCO in India
Mikhail Khodorkovsky's Indictment and Beyond
Balrampur Chini Mills: Moving into Branded Sugar
The Walt Disney Company: An Uncertain New Millennium (C)
The Walt Disney Company: Looking for Growth (B)
The Walt Disney Company: The Early Years
Swarovski's Crystals
Evangelism: New Age Marketing
Haier in 2005
Matsushita's Turnaround
Pfizer in 2005
Cisco Systems in 2005
Apple in 2005: Moving into the Mainstream?
Summer-izing Home Truths?
Sony Corporation in 2004: Managing a Global Corporation
Mahindra and Mahindra: Developing Competencies for Going Global in 2005
Bill Gates, Steve Ballmer and the Management of Microsoft
Microsoft in 2004: Shaping a New Image
Wal-Mart in 2005
Wal-Mart in 2004: Creating a New Image
IBM in 2004: The Linux Option
Samsung Electronics in 2004
Microsoft in 2004: Grappling with New Challenges�
The New IBM in 2004 Sun Microsystems in the Twilight Zone
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Procter & Gamble in 2004: Managing Product Innovation
Motorola in 2004: Zander's Challenge
Nestl in 2004�
News Corp in 2004: The DirecTV Acquisition and Beyond
Dresdner Bank: Incorporating Risk into Corporate Strategy
Cisco's Turnaround
PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy
Adidas-Salomon: Incorporating Risk into Corporate Strategy
eBay in 2003
Agilent Technologies: Incorporating Risk into Corporate Strategy
Yahoo Under Terry Semel: Towards a New Revenue Model
Wal-Mart in 2003: The World's Largest Company
Li & Fung in 2003: Managing Globalisation
The Making of Sony PlayStation
Reuters in 2003
AMD Taking on Intel
AMD Opteron
TESCO in 2003
Dreamworks SKG in 2003
Transmeta's Crusoe
Intel's Centrino
Intel's Itanium2
Intel in 2003
Waste Management Inc.
The Hindu: 125 Years in the Media Industry
From Philip Morris to Altria
News Corp: Making of a Global Media Business�
Lehman Brothers: Managing a Global Investment Bank�
Maruti Udyog in 2003
Coca-Cola India in 2003
Kohlberg, Kravis, Roberts & Co in 2003
Telefonica: Managing Global Operations
Qualcomm in 2003
McDonald's: Cantalupo's Challenge IKEA: Managing Global Expansion
Linux vs Windows
Apple Computer: Evolution of Product Line
Cemex: Mexico's Global Giant
Starbucks: Evolution of a Global Brand
FedEx: Competitive Advantage through IT
Procter & Gamble: Organization 2005 & Beyond
Microsoft's Xbox: Taking on Sony Playstation
American Express: Integrating Risk into Corporate Strategy
Business Model Innovation at Dell
Standard Chartered: Integrating Risk into Corporate Strategy
Business School Surveys in India-2003
Bank of Scotia: Integrating Risk into Corporate Strategy
Southwest Airlines in 2003
12
Toyota Motor Corporation in 2003
Apple Computer in 2004: Gearing up for Online Music
Reuters in 2004: Fast Forward and Beyond
KKR in 2004: Looking for the Second Act�
Intel in 2004: Looking for Growth Strategies
Business Model Innovation at Housing Development Finance Corporation
Titan
Infosys Technologies: Building a World Class Organization
Wipro: Value Driven Leadership
Unilever India in 2004 - In Search of a Growth Strategy�
Nokia in 2004: Losing the Grip
Nokia: Integrating Risk into Corporate Strategy Nokia: From N-Gage to QD
The 3G Mobile Phone Industry in 2004
Tata Motors in 2004: Going Global
The Birla Family Crisis
The Rise and Fall of US-64 Case
Ranbaxy Laboratories: India's First Multinational
Unilever in India: Beyond Project Millennium
Tata Tetley: Managing the Tetley Acquisition�
Infosys Technologies: Expensing Stock Options
Comcast in 2004
Toyota in 2004: Managing Innovation in the New Millennium�
ICWAI in 2004: Grappling with New Challenges
HP's Compaq Acquisition (D)
HP's Compaq Acquisition (C)
HP's Compaq Acquisition (B)
HP's Compaq Acquisition (A)
Steven Spielberg & DreamWorks
Sony: Transformation 60 & Beyond
eBay Under Meg Whitman
Wal-Mart in China
Prada: The IPO Dilemma �
Wal-Mart in 2005 - Managing Globalization
Hidesign - Aiming High
The ebay Economy in 2005
Ispat International - Consolidating European Operations
Hennes & Mauritz in 2005 - Managing Global Expansion
AT&T in 2005 - Merging With SBC
GE in India
POSCO in India
The Turnaround of Caribbean Ispat Ltd. (CIL)
Mikhail Khodorkovsky's Indictment and Beyond
Balrampur Chini Mills - Moving into Branded Sugar
The Walt Disney Company - An Uncertain New Millennium (C)
The Walt Disney Company - Looking For Growth (B)
The Walt Disney Company - The Early Years
Swarovski's Crystals
Evangelism - New Age Marketing
13
Haier in 2005
Matsushita's Turnaround
Pfizer in 2005
Balrampur Chini Mills
Cisco Systems in 2005
Summer-izing Home Truths?
P&G in 2005
Gucci in 2004
NDDB in 2004: Beyond Operation Flood
Mittal Steel: Consolidating US Operations
The Turnaround of Ispat Imexsa
Ispat - Sidbec: Entering North America
The Turnaround of Ispat Karmet
News Corp in 2005: Consolidating the DirecTV Acquisition
AMD in 2005: Coming out of Intel's Shadow
CORPORATE GOVERNANCE
Corporate Governance at Bayerische Motoren Werk
Corporate Governance at Wal-Mart
Corporate Governance at Unilever
Corporate Governance at Tesco
Corporate Governance at Adidas-Salomon
Corporate Governance at Royal Bank of Canada
Corporate Governance at Albertson's
Corporate Governance at Merril Lynch
Corporate Governance at General Electric
Corporate Governance at Citigroup
Corporate Governance at Merck
Boeing's Corporate Governance Crisis
Walt Disney's Corporate Governance Crisis
Corporate Governance Issues at Refco Inc.
Corporate Governance at Ahold
Governance Problems at Morgan Stanley
Sinopec Corporation of China - Setting Standards in Corporate Governance
Alacrity Housing - Ethics First
Corporate Governance At Infosys
ECONOMICS
Intel Corporation: European Union Antitrust Case
Immigration and the US Economy
The Soviet Economy
The Russian Economy in the Post-Soviet Era
The Nordic Economic Model
The Indian Rupee-US Dollar Exchange Rate: The Economic Impact of a Strengthening Currency
Macau: The Future Entertainment Capital of the World?
The Economic Consequences of Population Aging
The Softwood Lumber Dispute Between Canada and The United States
Should Energy be Subsidized?
The Indian Economy: Dealing with Inflation
The US-China Exchange Rate Stand-Off
14
The South African Economy: Coping with the Legacy of Apartheid
The European Union and Immigration from New Member Countries
Privatization of Delhi & Mumbai Airports - A Bumpy Take Off
Ranbaxy's Patent Litigations in the United States�
The Bangalore Brand
The Chaebols of South Korea
The Rise and Fall of The 'Keiretsus' in Japan
Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh
The Russian Oil Giant Yukos - When Business and Politics Collide
The US Steel Industry in 2004 - Still in Need of Protection?
Indian Railways at the Crossroads
Fiscal Policy in India and Canada Economic Integration Economic Crisis in India Southeast Asia & Argentina
Business Cycle - The US and the Japanese Experience
China in 2005 - The Yuan Revaluation and Beyond
ITC - Rural Transformation through Technology
Thailand in 2004
Ireland in 2005
Taiwan in 2005
The Chinese Yuan: The Revaluation Dilemma
Indonesia in 2004
Cochin International Airport Limited A Case of Public - Private Partnership (C)
Cochin International Airport Limited A Case of Public - Private Partnership (B)
Cochin International Airport Limited A Case of Public - Private Partnership (A)
Australia in 2005
The Global Car Industry in 2004
Lev Leviev vs De Beers
Enterprise Risk Management
Enterprise Risk management at General Motors
Enterprise Risk Management at DBS Group
Enterprise Risk Management at Statoil
Enterprise Risk Management at Credit Suisse
Enterprise Risk Management at ABN AMRO
Enterprise Risk Management at Lloyds TSB
Enterprise Risk Management at BNP Paribas
Enterprise Risk Management at Honeywell Intl
Enterprise Risk Management at Microsoft
Enterprise Risk Management at Commerzbank
Enterprise Risk Management at Royal Bank of Canada
Enterprise Risk Management at Lehman Brothers
Enterprise Risk Management at Barrick
Enterprise Risk Management at Cisco
Enterprise Risk Management at ING Group
Enterprise Risk Management at Siemens
Enterprise Risk Management at Posco
15
Enterprise Risk Management at Polaris
Enterprise Risk Management at Digital Globalsoft
Enterprise Risk Management at GTL
Enterprise Risk Management at Infosys
Enterprise Risk Management at Toyota
Enterprise Risk Management at DELL Computer
Enterprise Risk Management at Rolls Royce
Enterprise Risk Management at Ford
Enterprise Risk Management at Boeing
Enterprise Risk Management in Wipro's Software Services Division
FINANCE
The Collapse of Amaranth Advisors
Tata Motors - Speed Breakers Galore
UBS and the Subprime Mortgage Crisis
Eko India's Financial Inclusion Initiative
A Comparison of Risk and Return Between BSE Sensex and Bank Fixed Deposits
Analyzing the Risk Weighted Performance of Equity Mutual Funds
A Note on Investment in Bonds - Calculation of YTM
Investment Management at Harvard Management Company
The 'Bernard Madoff' Financial Scam
Withdrawal of Credit Cover to the UK Retail Industry: A Case on Credit Crisis
The Fall of Bear Stearns
The Soci t G n rale Fiasco - Lessons in�� � � Risk Management
The Collapse of Lehman Brothers
Tata Motors - Financing the Acquisition of Jaguar and Land Rover
Tata Steel's Acquisition of Corus
A Note on Adjustable Rate and Fixed Rate Mortgage Plans in the US
ICICI Bank's Get up to 100% Cash Back� � Offer
Grameen Bank of Bangladesh - The Grameen General Credit System
Royal Ahold NV - The US Foodservice Accounting Fraud
SBI's Microfinance Initiatives
The Microfinance Industry in India
ICICI Bank - Innovations in Microfinance
The Fall of United Western Bank
The Lucent Accounting Scandal
The Rise and Fall of Global Trust Bank
The Google IPO
Securities and Exchange Board of India - Role as a Regulator
Tisco - The EVA Journey
Godrej Consumer Products Limited - Implementing EVA
Daiwa Bank - Lessons in Risk Management
Allied Irish Banks - The Currency Derivatives Fiasco
Valuing Sify's Acquisition of Indiaworld
The Polaris - Orbitech Merger
16
Sumitomo Corporation of Japan - The Commodity Derivatives Fiasco
Parmalat - The Fall of a Dairy Giant
MRPL & RPL - Analyzing Risk and Returns
Derivatives Trading in India
The Fall of Barings Bank
Takeover Tussle - Grasim vs. L&T
Bangladesh Grameen Bank - Pioneers in Microfinance
The WorldCom Accounting Scandal
Co-operative Bank Scams in India
Essar Steel - Defaulting on Debt Repayment
The Indian Housing Finance Industry At Crossroads
Buyback of Shares and MNCs
Reliance Petroleum TOCD Issue (B)
Reliance Petroleum TOCD Issue (A)
Modi Rubber Vs the Financial Institutions
The Case of insider trading (HLL-BBLIL Merger)
The Gucci - LVMH Battle
Film Insurance & Financing in India
Arvind Mills' Restructuring Plan
Coimbatore Bypass Road Project
The Anubhav Plantations Scam
The CRB Scam
The JVG Scandal
The Ketan Parekh Scam
The ITC Classic Story
The GTB - UTI Bank Merger
The US-64 Controversy
Life Insurance Corporation's Future Prospects
The Leveraged Buy Out Deal of Tata & Tetley
Market Risk Management at JP Morgan Chase
Market Risk Management at ABN AMRO
Credit Risk Management at ABN AMRO
Financial Risk Management at Hersheys
Financial Risk Management at ConAgra Foods
Financial Risk Management at Visteon Corporation
Financial Risk Management at Mitsubishi corporation
Financial Risk Management at Eli Lilly and Company
Financial Risk Management at UBS
Financial Risk Management in Duke Energy
Financial Risk Management at American Electric Power
Financial Risk Management at Toyota
Microsoft's Dividend Policy
Intel : Managing Working Capital
Unilever in India - Managing Working Capital
Maruti Udyog's Accounting Policies
Infosys' Accounting Policies
Wipro's Accounting Policies
Hero Honda's Dividend Policy
Financial management at Bajaj Auto
Credit Risk Management at JP Morgan Chase
Reliance Industries - Stock buyback
17
Goldman Sachs in 2004
HRM
Sony Corporation - Future Tense?
Employee Motivation and Retention Strategies at Microsoft Corporation
Recruitment and Training at JetBlue Airways
Microsoft Corporation - Best Practices in Human Resource Management
Edwards Lifesciences' Talent Management Practices: Creating a Competitive Advantage
Performance Appraisal and Review at the Zoological Society of San Diego
Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly
Microsoft India's HR Practices
Axis Bank: The Succession Planning Fiasco
Employer Branding at McDonald's: Redefining McJobs
Project Parivartan: State Bank of India's Internal Communication Initiative
NetApp's Corporate Culture and HR Practices
Nike's 'Sports Knowledge Underground' E-learning Initiative
HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry
Four Seasons Hotels Inc.`s HR Practices: Fostering a Strong Customer Service Culture
Flexibility in the Workplace & Discrimination by Association: Sharon Coleman Vs Attridge Law Pentagon's New Personnel System: Coping with the Challenges of Human Capital
Management Lessons from Spain's Euro 2008 Football Championship Triumph
Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT Industry
YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry
Designing a Training Program: A Training Manager's Dilemma
Collective Bargaining: The General Motors-United Auto Workers Deal
The Julie Roehm Saga at Wal-Mart Stores, Inc.
Occupational Stress: A Junior Manager's Predicament
Success at What Cost? - A Case Study in Managerial Ethics & Compliance
Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination
Labor Unrest at Honda Motorcycle & Scooter India (Private) Limited
Cirque Du Soleil's Human Resource Management Practices
Enhancing the Credibility of the Training Function: Involving Line Managers in Sales Training
Some HR Dilemmas in Information Technology and Business Process Outsourcing Firms
Ritz-Carlton's Human Resource Management Practices and Work Culture: The Foundation of an Exceptional Service Organization
Workforce Diversity at Nordstrom
The Chappell Way (B): A Case Study in Teambuilding and Group Dynamics
The Chappell Way (A): A Case Study in Team Building and Group Dynamics
18
Human Capital Development: The Harley-Davidson Way
Employees First, Customers Second': Wegmans' Work Culture
People Matters in Sales Force Management
Remaking JC Penney's Organizational Culture
Best Buy's 'Results Only Work Environment': Changing the Productivity Paradigm?
Genentech's Work Culture and Practices
Human Resource Management - Best Practices in Infosys Technologies
Diversity and Talent Management Practices at IBM
IR Problems at Toyota Kirloskar Motor Private Limited
Leadership Training and Development at the BBC
Whole Foods Market's Unique Work Culture and Practices
SABMiller's Human Capital Proposition - Institutionalizing a Performance Culture
IG Metall - A Trade Union in Crisis?
Promoting Diversity - The American Express Way
Pixar's 'Incredible' Culture
Innovation at Whirlpool - Creating a New Competency
Diversity Training At Toys R Us, Inc� �
Disney - Succession Problems In The Magic Kingdom
Discrimination Cases at Boeing
GM's Pension Fund Problems
Valero Energy's HR Practices and Culture
EVA and Compensation Management System at Tata Consultancy Services
Racial Discrimination at FedEx Corporation
Human Resource Management Practices at The National Thermal Power Corporation (NTPC) in India
Training and Development - The GE Way
Managing Attrition in the Indian Information Technology Industry
Organization Culture at Goldman Sachs
Cisco's Organization Culture
Starbucks' Human Resource Management Policies and the Growth Challenge
Employee Training and Development at Motorola
Ikea's Innovative Human Resource Management Practices and Work Culture
Training and Development at Godrej
Human Resource Management - Best Practices at Marriott International
Home Depot's Cultural Evolution - A comparison of the Company's Culture Under ITS Founders and BOB Nardelli
Volvo's HR Practices - Focus on Job Enrichment
Southwest Airlines Act II - An Airline in Trouble?
Semco - A 'Maverick' Organization
Political Advertising - The 'India Shining' Campaign
HR Problems in Hyundai Motor Co.
Succession Planning at Ranbaxy - Family Drama, Corporate Style
Succession Planning at GE
HR Restructuring at Lucent Technologies
19
Improve Performance Through Change Management
Employee Participation, Organization Structure and Decision Making
Leadership the Right Approach
The Right Way to be an effective Leader
Needs Drive Performance
Employee Satisfaction - An Outcome of Motivated Workforce
Organizational Culture - The Recipe for Success
Compensation Management
Performance Appraisal Management
Quality of Worklife
Recruitment and Selection
Retaining Employees
Managing Cultural Change at P & G
Google's Organizational Culture
Innovations at Wipro
SRC Holdings - The 'Open Book' Management Culture
Fannie Mae's Human Resource Management Policies
The Good and Bad of Wal-Mart's Culture
Nucor Corp's Organizational Culture
Microsoft People Problems Human Resource Management - Best Practices at the FedEx Corporation
Reorganizing ABB - From Matrix to Consumer - Centric Organization Structure (B)
Reorganizing ABB - From Matrix to Consumer - Centric Organization Structure (A)
Human Resources Accounting in Infosys
Training Employees of IBM Through e-Learning
ESOPs - A Tool for Employee Retention
Human Resource Management System Reforms at Matsushita
The Taj People Philosophy and Star System
Pink Slip Parties - A New Human Resource Buzzword
Johnson and Johnson's Health and Wellness Program
The Fall of Arthur Andersen - Organizational Culture Issues
Nokia - Fostering Innovation 3M's Organizational Culture Southwest Airlines' Organizational Culture
The CEO Compensation Controversy
The Corporate Glass Ceiling
Flexible Work Options
Personal Appearances - The Changing HR Norms
Employee Downsizing
Xerox - People Problems
Recruiting - The Cisco Way
Netscape's Work Culture
HP at Cultural Crossroads
Microsoft - Discrimination at the Workplace
Wipro's PCMM - Level 5 Certification
Reorganizing HP
Change Management @ ICICI
The State Bank of India VRS
Indian Airline's HR Problems
The Indian Call Center Journey
20
Philips India - Labor Problems at Salt Lake
HR Restructuring - The Coca Cola & Dabur Way
SAIL's Voluntary Retirement Scheme
Bata India's HR Problems
Wal-Mart: Shaping the Organizational Culture
Wal-Mart in 2004 - Managing Succession Planning
Reliance Industries - The Dispute between Mukesh and Anil Ambani (Part A)
Merrill Lynch in 2004 - Restructuring and Beyond
Unilever in India - Managing Human Resources
Nokia: Shaping The Organizational Culture
Intel: Shaping The Organizational Culture Human Resources Management at Wipro
British Airways - Leadership and Change
Managing Change at United Parcel Service (UPS)
Marriott International - HR Practices
INNOVATION
Innovations in the Biotech and Pharma Industries in India
Travel and Tourism in India - Focus on Innovation and Customer
India - A Global Manufacturing HUB
Software and IT Services in India
E-Governance in India
Innovations in Education and Training Sector in India
Innovations in the Banking Industry in India
Innovations in the Music and Entertainment Industry in India
Innovations in Home Building and Home Decor Industries in India
Innovations in the Healthcare Services Industry in India
INSURANCE
AIG's E-Business Risk Insurance Solutions
Viability of Providing Insurance Cover For Intangible Assets in India
Customer Service and Organization Structure in the Insurance Industry
Insurance Industry - Repercussions of Unplanned Mergers and Acquisitions The Need for Changing Organization Design and Structure
The Need for Business Intelligence in Insurance Organizations
The Importance of HR Planning in an Insurance Organization
Role of Information Technology in Organization Design and Structure
Outsourcing of Underwriting Activities in Insurance - Advantages and Disadvantages
Information System Planning in Insurance Organizations
Global Expansion of the Insurance Business - is it Lucrative
Continuous Online Auditing - Benefits to Insurance Organizations
Call Centers and Customer Relationship Management in Insurance Organizations
Bancassurance - A Business Option
Balanced Scorecard - A Performance Support System
US Insurers Looking Towards Indian Insurance Market
The Art of Selling Insurance Products
21
Technology a Means for Improving Customer Service Serving Rural Markets a Necessity For Indian Insurers
Sales Personnel and their Training - The Tool to Get Competitive Advantage Rebating in Insurance - Boon or Bane
Need for Training Sales Personnel in Insurance Organizations Marketing Information Systems in Insurance Companies
Is Honeymoon Over for Insurers in India
Innovative Products The Key to Success in the Indian Insurance Market
HR Challenges in the Insurance Industry
High Claims and Controlled Tariff Structure in Motor Insurance in India
Employee Involvement Total Quality Management in Insurance Companies
Email an Effective Communication Tool for Insurers
Effectiveness of Symbols and Ideas in Advertising Insurance Products
Customization of Insurance Products - A Tool For Gaining Competitive Advantage
Change Programs and their Implementation
When Insurance Against Perils Becomes Perilous
Tug of War for Liability Claims
Reinsurance in India
Rate Making in Insurance
Premium Rebates to Policy Holders - Are They Ethical
Marketing Strategies in the Indian Insurance Market
Market Research in Insurance
Liability Insurance - Personal Injury Claims
Liability Claims Cost of Non Response
IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Intermediaries in the Insurance Market Insuring Hitherto Uncovered Losses - Cyberinsurance How Attractive is Asian Insurance Market
Factors Influencing Automobile Underwriting
Assessing Loss to a Property and Claims Adjustment Process
Claim Adjusters and Workers Compensation Claims
Changing Trends in Commercial Vehicles Insurance in India
Call Center Operations in Insurance
Assessing Losses Caused By Vandalism
Claims for loss to property - genuine or fraudulent
Assessing Loss Due to Theft
IT AND SYSTEMS
Solution Exchange: Knowledge Management Initiative at UNDP
Knowledge Management Initiatives at IBM
District of Columbia: Harnessing the Power of Information and Communication Technology to Enable Good Governance
Cirque du Soleil's Information Technology Initiatives
ERP Implementation Failure at Hershey Foods Corporation
Mckinsey's Knowledge Management Practices
22
Managing Information Resources: Ensuring Data Security
The Fall of PartyGaming
Infosys' Knowledge Management Initiatives
Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
Knowledge Management Initiatives at TCS
e-Learning Initiatives at Motorola
Information Technology Outsourcing at BBC
CRM Implementation Failure at Cigna Corporation
GM's E-Business Strategy
Knowledge Management Practices at Toyota Motors
JP Morgan Chase-IBM - The Outsourcing Journey
IT Outsourcing - The GM Way
ERP Implementation Failure at HP
IBM's ECRM Initiatives
Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank Charles Schwab Customer Focused E-Business Strategy
Bumrungrad's Hospital 2000 Information System
PayPal.com's Business Model
University of Phoenix - #1 Provider of Online Education
Merrill Lynch's IT Initiatives
Mahindra & Mahindra's E- Business Initiatives
Knowledge Management @Tata Steel
Marriott's Customer - Focused E- Business Strategy
Adobe - The World's No. 1 e-Document Company
DOW Chemicals' Customer Centric E-Business Strategy
CorDECT Innovating for a Telecom Revolution
Knowledge Management @ Xerox Corp
Michigan.gov - The Leading Integrated E - Government Portal
Microsoft's Tablet PC - Reinventing Mobile Computing
CARD - An E - Government initiative in Andhra Pradesh (India)
The e - Seva Project - Providing G2C Services in Andhra Pradesh (India)
Knowledge Management Initiatives at British Petroleum
Tesco.com - A Rare Profitable Dotcom
Fabmart's e - Tailing Model
ITC's e-Choupal: Taking E-Business to Farmers
Gyandoot - An E-Government Initiative in India
The eCitizen Portal - Integrating Government Services Online in Singapore
Executing E-Business Strategies - The GE Way
Google.com - The World's Number One Internet Search Engine
Instinet - The First Electronic Communication Network
BEA Weblogic - Personalizing the world wide web
FedEx - The E-procurement Journey
eBay - Staying Online - Always The DoubleClick Controversy
NASDAQ's Securing Security Transaction
23
Dell.com's Managing the Electronic Supply Chain Effectively
Plastic Money - The Indian Experience
CRM/KM initiatives at 3M
Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System.
SciQuest.com's B2B e-marketplace
Charles Schwab - Expanding Online Trading Applications
Dotcom Marketing in India
ERP Implementation at BPCL
Xerox PeopleNet - Creating IT - HR Synergies
The Indian Internet Banking Journey
Ford's e-Business Strategy
Cisco Systems - The Supply Chain Story
LEADERSHIP N ENTREPRENEURSHIP
The 'Fred Factor': The Saga of a Turnaround Specialist
Parquesoft - A Unique Social Entrepreneurship Initiative
Fostering Innovation in the Public Sector: Vivek Kundra@US Government
MS Oberoi and His Legacy
Bigmouthmedia and Steve Leach: Managing Growth and Continuity Bigmouthmedia & Steve Leach: Managing a Winning Team Jamie Dimon: The Turnaround Specialist
The Rise and Fall of Ramalinga Raju Leadership - The Indra Nooyi Way
Trevor Field and the PlayPumps of Africa
Katrina Markoff & Vosges Haut-Chocolat
Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global
James Dyson: The Engineer Entrepreneur Azim Hasham Premji's Value-Based Leadership
CEO as Change Agent
Zhang Yin - China's Leading Woman Entrepreneur
Case Studies on a Few Women Microentrepreneurs
Sourav Ganguly (B): The Second Coming
Sourav Ganguly (A): A Case Study in Leadership
James McNerney and 3M: Making a Good Company Better?
Mark Constantine: The Willy Wonka of the Beauty Industry
Social Entrepreneurship - The Alicia Polak Way
Harold Burson and Burson-Marsteller
HP's Strategy and Operations under Carly Fiorina and Mark Hurd
Michael Jackson - The Rise and Fall of The King of Pop
Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE
Scott Mcnealy and Sun Microsystems
Ping Fu - Inspiring Entrepreneurship
Kerry Packer - Australia's Richest Media Baron
Terry Leahy -Europe's Most Admired Leader
Andrea Jung and the Turnaround of Avon Products Isaac Tigrett - A Maverick Entrepreneur Giorgio Armani - The Businessman, the Designer and the Brand
24
Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream
Lok Satta - A Movement for Democratic Reforms in India
Sumantra Ghoshal - A Visionary Management Guru
Self Employed Women's Association (SEWA) - Empowering Women in India
Mumbai's Dabbawalas - An Entrepreneurial Success Story
Warren Buffett - The Investment Guru
Carly Fiorina - The Change Leader
Henry Ford - A Great Innovator
Meg Whitman - The Driving Force Behind eBay
Frederick W. Smith - The Entrepreneur who Created an Industry
Sam Walton - Entrepreneur of the Century
Richard Branson - Herb Kelleher - Leader Extraordinaire
Carlos Ghosn - The Turnaround Specialist
Larry Ellison - The Source of Oracle's Wisdom
Steve Jobs - The Silicon Valley Pioneer
Steve Case - The Story of AOL's Architect
John Chambers - Cisco's Driving Force
The Rise and Fall of Vivendi Universal 's Jean Marie Messier
Leadership the Bill Gates Way
Women and Entrepreneurship
Shahnaz Hussain - A Successful Indian Woman Entrepreneur
Dhirubhai Ambani and Reliance
Ekta Kapoor - The Queen of Indian Soaps
The Saga of Lee Iacocca - From Ford To Chrysler
Lijjat Papad - Woman & Entrepreneurship
Louis V Gerstner - The Man Who Turned IBM Around
Oprah Winfrey - The Story of an Entrepreneur
Akio Morita - The Man Who Made Sony
Michael Dell - The Man Behind DELL
Narayan Murthy and Infosys
GE And Jack Welch
The Ramoji Group
MARKETING
Volkswagen's Marketing Strategy in India
Amazon.com: Customer Service Champion Tourism Kamloops
Canadian Club: Repositioning a Dormant Brand
Selling Insurance Products in India: The Commission versus Fee Debate Burger King's 'Whopper Freakout' Marketing Campaign i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Indian Premier League's Operating Model - Marketing Cricket to the World
Apple s App Store: Strengthening the iPhone s� � Competitive Position
Promoting 'Paranormal Activity'
Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown Burger King's 'Subservient Chicken' Marketing Campaign
Kraft Foods Mobile Marketing Strategy�
Idea Cellular`s Advertising and Promotion Strategies
25
Maruti Suzuki`s Advertising Strategies
Marketing Pristiq: The Advertising Challenge
Coca-Cola "Open Happiness" Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Tata Sky's Marketing Strategies
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Woot.Com - Selling to Geeks
Hershey: Going through a Sweet Recession
Trader Joe's: A Unique Customer Experience
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Hero Honda's Rural Marketing Initiatives in India American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment IBM Corporation: Targeting the LGBT Segment
Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
McDonald's Advertising Strategy - The 'Lost Ring' Campaign L'Or al in China�
Marketing Ghajini: Bollywood's Biggest Blockbuster
Catch-22 for Kellogg's?
Barack Obama's Integrated Marketing Communications Strategy
Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
Rolls-Royce: A Manufacturer at Your Service
Zappos.Com: Focus on Customer Service
iRobot's Roomba: Bringing Robots into Homes
Google and its TV Ads Program
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
UGG Boots: Australian Generic Product to Global Luxury Brand Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
Exubera Fiasco: What Went Wrong?
Kleenex: The Saga of a Super Brand
Destination Marketing: Tourism Australia's Controversial Campaign
Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
Qube: Market Development for Digital Cinema
Public Relations at Microsoft
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Coaching A Sales Team
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Perfetti Van Melle: Marketing Mentos in India
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
26
Nokia Corporation: Reversing the Decline in Brand Value
Pricing it Right: Three Caselets in Pricing
Treading on that Fine Line?: Caselets in Marketing Ethics
Launching iPhone: Apple's Entry into the Mobile Phone Market
What's in a Name? Lessons from Three Rebranding Exercises in India
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
Crisis Management: Dealing with a Product Crisis Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or al�
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
Apple iPod's Promotional and Positioning Strategies
Tourism Malaysia: Creating 'Brand Malaysia'
Tata Indica V2 Xeta: Competing in the Indian Small Car Market
Merck's New Product Development and Launch Strategy for Januvia
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Marketing Strategies of Harley-Davidson
Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Pfizer's Torcetrapib Failure: The Risks of New Drug Development
Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
Bud.TV: Logging Troubles
Natureworks: Market Development for Bioplastics
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Glac au: Marketing Vitaminwater�
Rovion's InPerson Technology: Changing the Face of Online Advertising
Harnessing the Power of Online Social Communities for Branding and Market Development
Philips: Making Sense of Simplicity
Sony's Battery Recall Fiasco
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Eurail Group GIE: Marketing Rail Travel in Europe
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
Unilever's Real Beauty Campaign for Dove� �
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Dell's Customer Contact Center Operations in India
Vertu Mobile Phones: Luxury Redefined
Nike's Joga Bonito Marketing Campaign� �
27
Snapple's Marketing - An Unconventional Brand's Claim to Fame
Lifebuoy Swasthya Chetna : Unilever's Social� � Marketing Campaign
Hidesign: Marketing Leather Products
Haagen-Dazs: Repositioning a Cult Brand
The Maggi Brand in India: Brand Extension and Repositioning
Hello Kitty': A Japanese Superbrand
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Lipitor: How far should Pfizer push the Pill? Tata Motors: Serving an 'Ace' for Success
Browser Wars II: The Release of IE 7 (BETA 2)
BMW's Company of Ideas Campaign -� � Targeting the Creative Class� �
P&G's Vocalpoint - Using Moms for W.O.M
ITC Food's Growth and Future Prospects
Marketing 'The Da Vinci Code'
Rebuilding the 'Martha Stewart' Brand
Lacoste's Marketing Strategies in the US
Kingfisher Airlines - The 'Funliner Experience'
Marketing Viagra in India
Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
Grove Fresh Ltd - Marketing Organic Juices
PVR Ltd.'s Growth and Future Prospects
Real Madrid: The Galacticos Era
Segway - Still Off-balance?
Radio Mirchi - Spicing up the Indian Air Waves
The New 'Indian' Airlines
The 'Incredible India' Campaign - Marketing India to the World
Pricing Fuzeon - Cost of Innovation?
Google and the 'Click Fraud' Menace
IKEA's Global Marketing Strategy
Toyota Prius - A Case in New Product Development
The Marlboro Story
Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
LG's Growth Strategies in India
Organized Retail Industry in India
Market Expansion Strategies of Maruti Udyog
Haier's Marketing Strategies in India
Match.com - The World's Leading Online Personals Site
Marketing and Communication Strategy of Titan Industries' Watch Division
Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Channel Conflict at Apple Zee Telefilms' Competitive Strategies
Promotional Strategies of Cellular Service Providers in India
Harrah's CRM Strategy
Cummins India - Consumer Driven Modularization Strategy
Coca-Cola's Dasani In the UK - The Public Relations Fiasco
Casas Bahia - Marketing to the Poor
28
Maruti Udyog Limited - The Pricing Dilemma
Repositioning Dabur
Honda's Marketing Strategies in India
Coca-Cola's Belgian Crisis - The Public Relations Fiasco Marketing Strategies of BusinessWorld
Hyundai's Marketing Strategies in India
Pantaloons Retail (India) Limited - The Indian Retailing Giant
Hindustan Lever's Foray into Network Marketing
CavinKare's Innovative Marketing Strategies
Bumrungrad's Global Services Marketing Strategy
Tommy Hilfiger - The Struggles of an American Fashion Icon
Samsung's Marketing Strategy in India
NIKE - 'The Goddess of Marketing'
Nivea - Managing an Umbrella Brand
Tupperware in India
Price Optimization at Northern Group Retail
Calvin Klein's Scandalous Advertising - Morality vs. Money
Branding a Commodity - The Tata Steel Way
New Product Development at the Schwan Food Company - Innovations Through Communication
Coca Cola India's Thirst for the Rural Market
Lessons in Customer Service From Wal-Mart
Harry Potter - A Multi Billion Dollar Business
Absolut Vodka - Creating Advertising History
The 'David Beckham' Brand
Scorpio - Marketing an Automobile Brand
Marketing Research at P & G
Baskin Robbins Innovative Marketing
P & G Brand Management System
Virgin - Brand Extension and Brand Dilution
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
Tesco - The Customer Relationship Management Champion
FedEx vs. UPS in China - Competing with Contrasting Strategies
Krispy Kreme Doughnuts - America's Hottest Brand
Walt Disney - The Evolution of a Brand
Customer Service at Singapore Airlines
TetraPak's Packaging Innovations
Madura Garments - Marketing Branded Men's Wear n India
BBC World in India
L real - Building a Global Cosmetic Brand�
Legend' - Redefining the Rules of Marketing PCs in China
All Out' - Marketing a Mosquito Repellant
The Indian Petroleum Industry: Towards Branded Fuels
Luxor Writing Instruments Private Limited - Marketing Pens in India
Barbie's Success Story
Social Marketing - Lessons from CRY in India
Samsung - The Making of a Global Brand
LG's Marketing Strategy In India
Asian Paints - Adding Colours
29
Discovery Channel - Discovering India
Ujala - The Supreme Whitener Coffee Parlors in India - Hotting Up
Reebok's Changing Gameplan
Haldiram's - Marketing Sweets and 'Namkeens'
Kerala Tourism - Branding a Tourist Destination
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Raymond - The Complete Mans Brand
The Indian Kitchen Salt Market - Brand Wars
SMS Advertising
Allen Solly - Entering the Indian Women's Western Wear Market
Reader's Digest - The Story of a Magazine
Airtel Magic - Selling a Prepaid Cellphone Service
Nestl 's Brand Management Strategies�
Intel - The Component Branding Saga
Airtel - Positioning (And Repositioning)
The Teleshopping Business in India
Satyam iWay - Changing Indian Internet Browsing.
The Launch of New Coke
MusicWorld - Redefining Indian Music Marketing
Himalaya Drug Company - Branding Ayurveda
Hindustan Lever - Rural Marketing Initiatives.
Reinventing Cadbury
Indian Aviation - Price Wars & More
Life Insurance Marketing in India (C)
Life Insurance Marketing in India (B)
Life Insurance Marketing in India (A)
Revamping Rasna - A Marketing Overhaul Saga
Banning Surrogate Liquor Advertising
Film-Based Merchandising - Taking the Movies Home.
Eureka Forbes - The Direct Marketing Pioneer
Maggi - Nestl 's Problem Child�
Reinventing Bisleri
The Story of Benetton's Advertisement Campaigns
The Siyaram Celebrity Endorsement Experience
Kellogg's Indian Experience BPCL's Petrol Pump Retail Revolution
The Tasty Bite Story
Amul's Diversification Strategy
Tanishq's - The Turnaround Strategy
Pizza Wars
Onida 'Candy'-Getting The Marketing Mix Wrong
Cielo - A Car in Trouble Fairness Wars The Nirma Story
Rewriting Indian Consumer Electronic Goods Marketing
Makeover of Britannia
Relaunch of Frooti - The Digen Verma campaign
Fast Food Fables
Tata Motors in 2005 - A Car for $2000?
Zara - Expansion Blues
Unilever in India - Managing Brand Extensions
30
Madonna - Two Decades of Successful Personality Marketing
L real's Global Branding Strategy�
Red Bull Gives You Wiiiings
NIKE - Evolution of Marketing Strategy CavinKare - The Small 'Big' Company
LVMH - Building Star Brands
Gillette - Managing Product Innovation Harley Davidson - Evolution of Marketing Strategy Titan - Building a Brand
Tanishq - Building a Jewellery Brand
Amul -Evolution of Marketing Strategy
Coca-Cola India in 2004 -Marketing Strategy
Cipla - Capturing the Global AIDS Market
Unilever in India - Rural Marketing Initiatives
Detergent Wars in India
Parachute- Managing India's leading coconut oil brand
Marico - Managing 'Saffola'
Unilever in India - Building the Ice creams business
Unilever in India - Building and Nurturing Brands
Vanilla Coke in India - B
Vanilla Coke in India - A
OPERATIONS
Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient
Velib : Paris's Public Bike Sharing System�
Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)
Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns
Dyson Appliances Ltd. and its Approach to Innovation
Supply Chain Management Practices at Nokia Corporation
Spring Airlines: China's Low-cost Airline
IKEA's Cost Efficient Supply Chain
Best Buy's Supply Chain Management Pr actices - A Customer-Centric Approach to Business
Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'
PfizerWorks: New Outsourcing Model to Improve Employee Productivity
Domino's Master Franchise Model
Fostering Innovation: Wipro Technologies' Innovation Framework
The Tata Nano Project - Making of the World s� Cheapest Car
BIXI: Montr al's Innovative Public Bike System�
Tesla Roadster: The Car of the Future?
Designing Speedo LZR Racer: Speedo`s Innovative and Controversial Line of High-end Swimsuits
BMW Group Plant Oxford`s `The New Oxford Way` (NOW) Program: From Culture Clash to Performance Culture
BMW Group`s MINI Production Triangle
Australia's Leading Retailer Woolworths' Retail Operations
Family-Owned Grocery Retailer Nugget Markets' Store Operations and Work Culture
31
Nokia's Chinese Operations
Menlo Innovations: A New Approach to Workplace & Project Management
Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton
Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation
H&M's Supply Chain Management Practices
Benetton's 'Dual Supply Chain' System
The Making of Apple's iPod Dell's Supply Chain Management Practices Quality and Safety Practices at LEGO
The Making of Xbox 360
Sysco's Supply Chain Management Practices
Infosys' Global Delivery Model
The AXA Way: Improving Quality of Services�
Supply Chain Management at GCMMF
The Making of Airbus A380: A Triumph of Science and Engineering
Zara's Supply Chain Management Practices
Tesco's Supply Chain Management Practices
The Making of Boeing's 787 'Dreamliner'
Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
Mass Customization: The BMW Way
Six Sigma at Motorola
SCM and ERP Software Implementation at Nike: From Failure to Success
Global Supply Chain Management: Best Practices at Li & Fung Limited
Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle
Supply Chain Management in L&T (ECC Division)
The Making of Boeing 777
Taiichi OHNO and Toyota Production System
Volvo's Product Development Practices: Focus on Safety
Consumer Driven Six Sigma at Ford
The Ford Production System
The Need of Accurate Forecasting
Improving Operational Efficiency of a Bank
Employee Satisfaction Survey
Dilemma of a Manufacturer
Demand Estimation for a Call Center
Operations at Whirlpool
Carrefour: Managing the Global Supply Chain
Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US
PepsiCo's Distribution and Logistics Operations
Inventory Problems at Nike
FedEx: The Supply Chain Management Solutions Provider
Wal-Mart's Supply Chain Management Practices (B): Using IT/Internet to Manage the Supply Chain�
Unilever Restructures its Supply Management Practices
Sears Logistics Management Practices
Nordstrom's Perpetual Inventory System
The Six Sigma 'Plus' Quality Initiative at Honeywell
Amazon.com's Inventory Management
32
Operational Restructuring at Harley Davidson
Implementing Tata Business Excellence Model in Tata Steel
Wal-Mart's Supply Chain Management Practices
Operational Restructuring: The Philips India Way
Ashok Leyland's ISO 14001 Journey
General Motors: The CAD - CAM - CAE Journey
Titan: The Outsourcing Journey
Six Sigma at GE
Lean Manufacturing Initiatives at Boeing
Ellora Time's Manufacturing Woes
Xerox: The Benchmarking Story
TISCO: The World's Most Cost Effective Steel Plant
Sundaram Clayton: Winning the Deming Prize
Gujarat Ambuja: Redefining Operational Efficiency
Mahindra & Mahindra: Implementing BPR
Toyota's Kaizen Experience Toyota's JIT Revolution
Domino's India Logistics Management
Revamping the Supply Chain: The Ashok Leyland Way�
The Crompton Greaves' Operations Overhaul
Tata Indica: The Making of the Small Car
McDonald's Food Chain
Operations Management at Southwest Airlines
Operations Management at Tata Motors
Gujarat Ambuja - Cost Leader in the Indian Cement Industry
Operations Management at Maruti Udyog
PROJECT MANAGEMENT
Millau Viaduct: Creating an Engineering Marvel
The Delhi Metro Project: Effective Project Management in the Indian Public Sector
The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster
Scheduling the Project Activities
Implementing Risk Management Program
Need for Project Management
SIMPLIFIED CASE STUDIES
The Recall of Coca-Cola's Dasani in the UK
Repositioning at Dabur
Marketing Strategies of Honda - In India�
Innovative Marketing Strategies of Cavinkare
Bumrungrad and Global Services Marketing
Nivea and Umbrella Branding
David Beckham as a Brand�
The Beetle Story
Customer Relationship Management at Tesco
Localization Strategies of BBC World in India
L'Oreal's Evolution into a Global Cosmetic Brand
The Marketing of All Out Mosquito Repellant
The Success of Barbie
Discovery Channel in India
SMS Advertising �
33
Allen Solly in the Indian Women's Western Wear Market
Satyam Iway
Life Insurance Marketing in India Product & Pricing Norms
Prohibiting Surrogate Advertising of Liquor
Film-Based Merchandising in India
Benetton's Advertisement Campaigns
The Indian Fast Food Market
GE under Jack Welch
IT Outsourcing at GM
Customer Focused e-Business Strategy at Marriot International
Human Resource Management a IKEA
Innovation at Nokia
A Culture of Innovation at 3M
Glass Ceiling
Employee Downsizing - A Global Phenomenon
Microsoft and Employee Discrimination
Nokia`s Competitive Position
Nokia's Competitive Position
Problems of MG Rover
Royal Dutch - Shell-Governance Issues
Localization Strategies of Unilever in China
Localization Strategies of Ericsson in China
The Takeover of Harbin Brewery
GE and Honeywell - A Merger Aborted
Wal-Mart's Strategies in Germany �
Innovation at BMW
Westside - A Success Story in Indian Retailing�
Problems at Doordarshan
Daimler-Chrysler Merger
MINI CASE STUDIES
BUSINESS ETHICS
India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal
Google & the Issue of Internet Privacy
Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR
Cheap Chinese Goods: Boon or Bane for Consumers?
Body Shop Launched in India
Cadbury s Hit by Salmonella Scare in the UK�
Exxon s Problem of Riches�
The Le Clemenceau Controversy� �
Coca-Cola Faces Another University Ban
IKEA's Cost Efficient Supply Chain
Hewlett-Packard's Initiatives to Tackle E-Waste in South Africa
Nokia Launches Take-back in India
ShareIdeas.org: Social Innovation in the Mobile Phone Industry
Coal Mines in China: Putting Profits Before Safety ?
34
ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility
Waste Recycling and The Catadores of Brazil
Tactics to Recover Banks Loans in India Raises Ethical Concerns
BUSINESS STRATEGY
The Tata Teleservices-DoCoMo Joint Venture
Magazine Industry in the US
Procter & Gamble's 'Connect + Develop' Innovation Strategy
The Mahindra-Kinetic Joint Venture: Mahindra & Mahindra s Foray into the Two Wheeler Market�
Facebook in India: Localizing for Growth
IDBI`s Merger with IDBI Bank
Spotify: A Revolution in the Music Industry?
Unilever`s Acquisition of TIGI
Subhiksha: `The Giver of Good Things` in Financial Trouble
CavinKare and Coty`s Strategic Alliance
Transforming Bata
Social Entrepreneurship: 20/20 Vision by Year 2020 for the Base of the Pyramid Population
Dabur`s Acquisition of Fem Care Pharma
HCL's Acquisition of Axon
HarperCollins Publishers Strategy in India�
NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?
The Marks & Spencer- Reliance Retail Joint Venture
Yahoo! Sells Kelkoo
Aditya Birla s Acquisition of Trinethra�
Restructuring Tata Group
Johnson & Johnson`s Credo
Consolidation in the Generic Drugs Industry
Iridium - Making a Comeback
The Kodak - Fuji Duel
The Accounting Scandal at WorldCom
Entry Strategies of DS Group
Cultural Integration at Daimler - Chrysler
Carly Fiorina - Implementing changes at HP
Changing the Corporate Identity of Dr. Reddy's
Reva Electric Car Company
3M - Innovation Driven Company
Teething Troubles at Pioneer Electronics Ltd.
Raising Aroma in Indian Coffee Parlours
The GE way on e-Business
ITC - Going Rural with e-Choupal
Culture and Strategy at Southwest Airlines
Evolution of Infosys
De Beers - A Cartel facing Challenges
The Exxon - Mobil Merger Controversy (Caselet)
Nissan`s Turnaround Story (Caselet)
CONSUMER BEHAVIOUR
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic.
From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?
35
PepsiCo s Deal with Indian Medical Association� to Promote Tropicana & Quaker Oats Raises Ethical Concerns
Alpenliebe & the Indian Sugar Confectionery Market
BMW Brand in North America
Social Marketing The 'Love Food Hate Waste' Campaign in the UK
The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives
The Indian Experiment with Electronic Voting Machines
ITC's Foray into Convenience Food Market
MTV - Connecting with the Customer�
Starbucks - Selling Experience
Guatemala - Evolving 'The Soul of the Earth'
Lego Toys - The Story of Playful Learning
Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust
Adbusters Media Foundation - The Global Network of Social Activists�
The Advertisement War - Pizza Hut vs. Papa John's
Detroit - Getting ready for an Image Makeover
UBS - Branding the One Identity
Maruti - Valuing the Indian used Car Market
jetBlue - Low-Cost Airline Offering High Quality Service
Shopping Malls - A New Shopping Experience
Fairtrade - Influencing Purchase Decisions
The Price War in Gujarat Newspaper Industry
Shoppers' Stop Consumer Loyalty Program
Haldiram's - The No:1 Choice of Consumers
REVA - The Eco-Friendly Car
Technological Innovation - The Philips Way
Project Bhoomi - Streamlining Land Records in Karnataka, India
eHarmony - Assisting individuals in finding "soul-mates"
HSBC - Local Bank to the World
Mobile Telephony in India - Hungama Unlimited
Low-cost Airlines - Taking Indian Aviation by Storm
Big Bazaar - Serving the Classes
Pet Services in India - From Bow-Bow to Wow-Wow
Online Matrimony Services in India
Blogging the Way to Victory
Dove - Campaigning for Real Beauty
Tupperware - Influencing Opinions through Word-of-Mouth
The Harley-Davidson Experience
International Business Environment Case Studies
India & China - Growing Economic Ties�
Brazil- A World Economic Power in the Making�
The US Steel Industry
WTO - A Global Trade Regulator
Revaluation of Yuan
Unemployment in Germany
36
Inflation in India
India - Before and after VAT
Current Account Deficit in the US Economy
Doubts Over Efficacy of VAT
Reforming the US Tax Structure
Coalition Politics in Italy
Technology Transfer - A Global Phenomenon
US Current Account Deficit - Repercussions on the Global Economy
Scrapping of Press Note 18 - Impact on Indian Joint Ventures
Anti - dumping Measures as a Tool of Protectionism
Cairn Energy - A Tryst with the Indian Market
Baazee.com - Unethical Business Practices?
Post MFA - A Paradigm Shift
Cyber Crime - Ever Increasing Menace
China and the MFA
Microsoft's Trade Practices
Cola Drinks - How Safe are they?
The 'New' Textile Policy
Exploitation of Indo - Mauritius DTAA
Global warming - Need for a Global Effort
Taxing the Intangible
FIIs Avoiding Tax in India
The Virus Menace
Pepsi's Indian Operations
Urbanization in India and its Impact on Environment
Combating the Global Environmental Pollution
Exclusive Marketing Rights - Fight for Patents
Indian Pharma Industry - Concerns about TRIPs Agreement
e-Commerce - Need for Localization
Can India Make 'IT'?
KFC in India
Need to Revise the Japanese Constitution
International Marketing Case Studies
Christian Dior in China: The Sharon Stone Controversy
Singapore Airlines- Flying High �
GE's E-Business Strategies
Caterpillar Inc. - Differentiating itself from its Competitors�
KFC, Taco Bell, Pizza Hut - Souring Franchisee Relationships
Merrill Lynch - Victim or Convict?
Philip Morris - Unethical Marketing Practices
Nike's Unethical Practices Unleashed
Shopping without Dropping .!�
Orbitz's Effective Online Advertising
Will Amazon be No.1 Forever?
3M - Fostering an Innovative Spirit
Secret of Honda's Success
Sony - Restructuring Exercise Continues �
American Express - Fighting competition in the domestic market
37
Disney - Marketing Services Efficiently
Bajaj Allianz' Marketing Strategies
Benetton Promotional Campaigns - Are they Ethical?�
Revlon's Promotional Activities
Sears' Efficient Logistics Practices
Dell's Direct Business Model
Tupperware Home Parties - Mixing Business with Fun
P&G - Fighting Competition �
Northern Group - Pricing4Profit
SWA's Competitive Advantage
The Multi-Branding Strategy of Yum! Brands
Combating Counterfeiting - The Pfizer Way�
Private Labels - A Cheaper Alternative to Branded Products�
Beanie Babies - A Success Story�
PepsiCo - Bolt from the 'Blue'
Kellogg's Desi Strategies
LG Electronics - Overcoming initial setbacks in India
Amul Explores New Horizons
Differentiation strategies of Coca-Cola
Heinz's Product Innovation Strategies
Wal-Mart's Cost Leadership
Bausch & Lomb - Effective positioning
Mercedes-Benz - Exploring non-premium segments
Horlicks' Repositioning Strategies
marketing communications Case Studies
British Airways' Advertising Campaign in the UK
Reliance ADAG's Controversial Advertising Campaign
Internal Marketing to the Sales Force
Shockvertising: Burger King s Controversial� Print Ad in Singapore
Novartis' 'FluFlix' YouTube Campaign: Testing Social Media
Adidas Launches `Me, Myself` Campaign in Singapore
Rebranding Pepsi in the US
Rebranding Xerox
HCL's Global Branding Initiative
ClickJobs.com's 'Happy Kumar' Ad Campaign
Balancing Creativity and Ethics in Advertising
VIP Industries - Positioning Itself as a Lifestyle Brand
Raymond - Suitings for 'The Complete Man'
Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.
Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card'
SBI Life Promotes Pension Schemes
Communicating During a Crisis - The Pepsi Syringe Scare
The Onida Devil' Returns
Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children
38
Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance
Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Bran d
Promoting Television Serials - 'Jassi Jaissi Koi Nahin'
Horlicks - Effective Repositioning through Focused Advertising
Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign
Promoting Generic Products in India
Changing Media Environment in India - Implications for Advertisers and Media Planners
Brand Management Strategy of Dabur Vatika
ColorPlus - Redefining the Rules of Promoting Apparel
HLL's Media strategy for Close-Up
Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'
Advertising Research Helps Amul Challenge Kwality Walls
Q Jam' - The New Advertising Tool
Polaris - Marketing 'Intellect Suite' the FMCG way
Maruti Udyog Limited - Mass Marketing the M800
LG India - Direct Selling Microwave Ovens
Surf Excel - 'Win With Stains'
Madura Garments- Marketing SF Jeans Bacardi in India Buzz Marketing - A Marketing Communications Tool
marketing management Case Studies
Pepsi Forays into Apparel and Fashion Business in India
The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand
Yahoo's It's Y!ou' Marketing Campaign�
Levi's India Offers Jeans at EMIs
Disney Stores: Going the Apple Way
Tropicana Backtracks on its Package Redesign
Amazon Kindle: Pricing Issues
The KFC Coupon Fiasco
Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market
Reliance ADAG Forays into Online Retail Business
Blendtec's "Will it Blend?": A Viral Marketing Campaign
Mobiledu: Nokia's Mobile Internet Innovation in China
Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture
Changing Dynamics in the Shampoo Market in India
Priceline s Pricing Strategy: Name Your Own� Price (NYOP) & Beyond
Pharmaceutical Marketing: Personalized Medicine
Apple s Pricing Strategy for iPhone in the US�
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits
Green Marketing & the Menace of Greenwashing
39
Google's Quest for the Perfect Ad Pricing Model
Tasty Bites - Target Marketing in USA
Surrogate Advertising Practices in Indian Liquor Industry
Market Entry Strategies of Starbucks
Short Messaging Service (SMS) - Emerging Tool for Advertisers
Perils of Celebrity Endorsements - The Siyaram Example
The Launch of Scorpio - A Sports Utility Vehicle
Branding Commodity Product - Indian Salt Industry
Ranbaxy and its Global Marketing Strategy
Philip Morris International - Entry Strategy in India
P&G's Online Marketing Research Initiatives
Nutraceutical Product Market in India
Nurturing a Mother Brand - Nivea
Failure of New Coke
McDonald's Employee Training Programs
Product Management at Maruti Udyog Limited
Loyalty Card Programs In Indian Retailing
KVIC's Branding and Product Quality Initiatives
Kellogg's Positioning Strategy in India
HPCL - Customer Service Initiatives
Repositioning of Honda City
Operations Mini Case Studies
Can India Become A Global Automobile Manufacturing Hub?
Bharti Airtel Limited: Focusing on Cost Optimization and Employee Productivity
Marriott International's 'Spirit to Preserve' Campaign: Opting for a Green Supply Chain
Bosch's Initiatives to Avoid Inventory Buildup
SALES AND DISTRIBUTION MGMT
Nikon's Sales and Distribution Strategy in India
GE - Ethics and Social Responsibility
The Times of India and Ethics
Cadbury and the Worm Controversy
Subhiksha - Discount Store with a Difference
Foreign Direct Investment (FDI) in the Indian Retail Sector
Viveks - Retailing Strategies
Food Corporation of India
Information Technology Initiatives at Shoppers' Stop
Maruti Udyog - Using Technology in Logistics
Goodyear Tires - Managing Dealer Relations
Apple Computer - The Reseller Conflict
Asian Paints - Blending Technology and Distribution
Indian Film Distribution - The Transition Phase
TATA Chemicals - Reaching Out to the Masses
ICICI Prudential - Multiple Distribution Channels
HLL - Reinventing Distribution
Distribution Strategies of Foreign Educational Institutions in India
Inventory Management at Amazon.com
Indian Post Office - Redefining Distribution
40
Cemex and its Technology Initiatives
Streamlining Logistics at General Motors Corp
Reverse Logistics - Gaining Importance
TVS Logistics - Building a Global Supply Chain
Carly Fiorina at HP
Kishore Biyani - Pioneering a Retailing Revolution in India
Computer Associates - Moving Toward Territory Management
Dealer Training Programs - A New Trend
HR Practices of the Container Store
Novartis - Managing the Sales Force
Baskin Robbins - Sales Strategy for India
VAT - Overhauling the Indian Indirect Tax System
Levi Strauss in India
Anti-Dumping Regulations and India
Reliance Infocomm - The Question of Ethics
TI Cycles - Targeting Urban Adults
Product Line Pruning at P&G
Organization Restructuring at Nokia
Women Sales Force at Tupperware
Oracle Corporation - Managing Channel Conflict
SERVICES MARKETING
The 'Customer' as a 'Case'? - Patient Dignity and Service Quality in a Tertiary Hospital
Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location
Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition
Growth of Wealth Management Services in India
Washington Mutual - "Spotlight on Teachers"
STAR - Teething Troubles in India
Sports Celebrity Management Services in India
Employee Focus in Shoppers' Stop
Outlook Magazine - Innovations for Growth
ICICI One Source - Improving Service Quality
Medecins Sans Frontieres (Doctors without Borders)
Monster Inc. - Strategic Growth in India
Max New York Life - The 3P Strategy
Kotak Securities - Transition to Wealth Management
ICICI Credit Cards - Improving Customer Service
Hutchison Telecom - Servicing Indian Customers
Grey Advertising - Growth by Diversification
Cox and Kings - Service with a Difference
CGH Earth - A Unique Service Experience
Carrefour - Setting Global Service Standards
Airtel - Technology and Customer Service
Vandana Luthra Curls & Curves (VLCC)
Strategies of US Courier Companies during Christmas
Subway's Marketing Strategy in India
Pricing Policies at Satyam Infoway
Corporate Catering by RKHS in India
Pulte Homes- Focus on "Active Adult Communities"
41
Progressive Corp - Customer Service Initiatives
Growth of Medical Tourism Concept in India
McDonald's in India
Life Insurance Corporation - Restructuring for Growth
Kotak Mahindra Bank (KMB)
Beauty Care by Marico - Kaya Skin Clinics
INOX Multiplexes
Innovations in Indian Banking Sector
Indian Hotel Industry - Launch of 'indiOne'
India Post - Moving Beyond Mail Services
Godrej Appliances Branded Repair Service - 'Smart Care'
FedEx India - Managing People
BSNL- A Service Transformation
SUPPLY CHAIN MGMT
Retail Solutions for ITC s Wills� Lifestyle
The Bullwhip Effect at P&G
Supply Chain Management Solutions
Transportation and Warehousing Facilities at Gati
E-business at BPCL and GAIL
JIT-in the Indian Auto Industry
Nike - Failure in Demand Forecasting
Radhakrishna Foodland - Powering McDonald s in India�
Pantaloons - Information Technology in the Supply Chain
Xilinx changes its Supply Chain Outsourcing Strategy
INDUSTRIAL MKTG
Suzlon: Powering a Greener Tomorrow
The Gujarat Government: Wooing Investors
SAP India Targets Small and Medium Businesses
Metaljunction.com: Redefining E-commerce Business in the Indian Industry
Indian Auto Component Manufacturers: Entering International Markets
Hanover Messe: An Industrial Technology Trade Fair
Cost Erosion at Tata Motors� �
Growth Strategies of Sangam (India) Ltd.
Punj Lloyd: Marching Ahead at Brisk Pace
NTPC - Reliance: Conflict over Gas Supply
INDIA: The Future Hub of Drug Discovery Services?
Industrial Designing in India: Waking up to the Global Demand
CONCOR: No More a Monopoly
Customer Service at Blue Dart Express Ltd.
Business Ethics at ABB
AMD - Channel Support Strategies
Marketing Mini Case Studies Case Studies
Changing Dynamics in the Shampoo Market in India Priceline s Pricing Strategy: Name Your Own� Price (NYOP) & Beyond
Pharmaceutical Marketing: Personalized Medicine
Apple s Pricing Strategy for iPhone in the US�
42
Miscellaneous Mini Case Studies Case Studies
Harvard University Appoints its First Woman President
Detariffing in the General Insurance Sector
The Death of Aibo
Indian Cricket - A Global Money Spinner
Bird Flu In India
Precious Spectrum: Allocation Criteria, Cross-Over Technology and Level Playing Field
The Gurjjar Agitation: Dilemma For The Policy Makers
The National Urban Transport Policy: Reinventing Urban Transport?
Business Environment
France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the IndustrySparks Fly in the Bajaj-TVS Spark Plug ControversyThe Private Sector’s Role in Defense Production Industry in IndiaThe Issue of Drug Price ControlAIDS Drugs - Have Patent Rights Triumphed Over Patients’ Rights?Department of Posts Targets Private Couriers
Business ethics
India and China Targeted to Curb GHG EmissionsKlaus Kleinfeld Quits Siemens AG: The Debate over
Bribery ScandalGoogle & the Issue of Internet PrivacyCorporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSRCheap Chinese Goods: Boon or Bane for Consumers?Body Shop Launched in IndiaCadbury’s Hit by Salmonella Scare in the UKExxon’s Problem of Riches
The ‘Le Clemenceau’ ControversyCoca-Cola Faces Another University Ban
Business strategy
Dabur’s Acquisition of Fem Care Pharma
Knowledge Management at Xerox
Turning Around General Motors
Tata Steel`s Acquisition of Corus
Jet Airways: The Emerging Indian International Airline
Hyundai in India Acer`s Growth Strategies
Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation`s Growth Strategies
Dabur`s Growth Strategy in India
BK Modi Group`s Business Portfolio
Bajaj Auto Ltd: Re-aligning Manufacturing Strategy
Aditya Birla Group`s Growth Strategy
Indian BPOs Waking Up to the Philippines Opportunity?
Ford`s Sale of Jaguar and Land Rover
Spice Targets Rural Mobile Telephony Market in India
Foreign Banks Targeting Newer Segments of Customers in India
Reliance`s Exit from Petroleum Retailing
Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions
The Growing Attractiveness of the Indian Personal Computer Market
43
Sagnik Roy: An Indian Success Story in China
OpenSocial: Google`s Breakthrough Strategy to Outsmart Facebook
Barclays in India: Finding a Way to Grow with Mobile Banking
The Indian Railways Turnaround Story Continues
State Bank of India’s Bid to Consolidate in the Face of Intensifying Competition
Trimeris Reformulates Strategy
Bajaj Auto From `Hamara Bajaj` to `Distinctly Ahead`
Tata Motors Bid for Jaguar and Land Rover
Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation
Disney’s Strategies in China
Fortis' Foray into the Retail Pharmacy Business in India
The Proposed Air India - Indian Airlines Merger
Titan`s Foray into the Prescription Eyewear Market in India
United Spirits' Acquisition of Whyte & Mackay
Nivea’s Foray into the Men’s Fairness Cream Market in India
Small and Medium Businesses in India: A Big Opportunity for IT Vendors
Moser Baer Enters the Indian Home Video Market
Zapak.com and the Online Gaming Market in India
eBay changes its Strategy in China
Pfizer: The Impact of Torceptrapib’s Failure
The Bharti - Wal-Mart Retail Joint Venture
Turbulent Times for Airlines in India
Yahoo! and eBay’s Strategic Alliance
Intel and The Dell-AMD Deal
Pantaloon Forays into Insurance
Birlas Buy Tata’s Stake in “Idea Cellular”
Real Madrid’s ‘Galacticos’ Strategy: Losing Steam?
The Pixar Buy - Disney’s Creative Mojo?
HrmRIM Vs Motorola: Talent Poaching and the Question of Ethics
McDonald`s in Discrimination Row
Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices
Stress Management at the Workplace
Bob Nardelli Moves to Chrysler
To Test or Not to Test: A Dilemma in Indian BPO Firms
Bob Nardelli Quits Home Depot: The Debate over Executive Pay
Talent Shortage in India’s IT Sector
Fake CVs Roil the Indian Job Market
Labor Unrest at Toyota India
It and systems
Google Wins Cyber Squatting Case
IT in Healthcare: Fortis` Collaboration with Microsoft India
iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations
44
MySpace Sued for Copyright Infringement
Stardoll.com: Attracting Teenage Girls and VCs
Microsoft’s Prepaid Computing Initiative
Microsoft Unveils IE 7 Beta
BPO’s Tap into Rural India’s Potential
Marketing
BigAdda.com: India’s Leading Youth Social Networking Site
Rebranding Shopper`s Stop
Times of India`s `Lead India` Campaign
Fabindia: Marketing Indian Craft Traditions
Future Group & Reliance ADAG Brace for the `Big` Fight
ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India
CEAT - "Raising the Bar" with the New Logo
YouTube LLC`s Strategy in India
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US
Samsung`s Strategy to Gain Market Share in The Indian Mobile Phone Market
Battle for the Lavatory Care Market in India Gets Dirty
The Mobile Phone`s Emergence as The `Fourth Screen`
Organized Retailers in India Foraying into the Health and Wellness Market
Marketing of Fairness Creams and the Question of Ethics
Wal-Mart’s Re-Branding Initiative
Ovi: Nokia`s Foray into Internet Services
Is Nokia Launching iPhone Killers?
Nokia in Crisis Management Mode over Faulty ‘Bl-5c’ Batteries
iShare: Rediff’s Content Sharing Space
Social Awareness Program to Boost Tourism in India
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
Indian Tourism Industry Rides on the ‘Incredible India’ Campaign
JetBlue Airways’ Customer Service Fiasco
Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?
Tata Motors: Serving an ‘Ace’
Apple Launches Fifth Avenue Retail Store
Google and Sony - Buzz Marketing ‘The DA VINCI CODE’
45
Microsoft’s "People-Ready" Campaign - Targeting IBM ?
Google and the 'Click Fraud' Menace
Online Advertising In India - The MSN India And NDTV Media Tie-Up
OperationsCan India Become A Global Automobile Manufacturing Hub?
Miscellaneous
Harvard University Appoints its First Woman President
Detariffing in the General Insurance Sector
The Death of Aibo
Indian Cricket - A Global Money Spinner
Bird Flu In India
MySpace Sued for Copyright Infringement
The Bharti - Wal-Mart Retail Joint Venture
The Reliance Group's Retail Venture
Talent Shortage in India's IT Sector
Turbulent Times for Airlines in India
Stardoll.com: Attracting Teenage Girls and VCs
Microsoft's Prepaid Computing Initiative
Lifebuoy's 'Swasthya Chetna' Initiative
The Issue of Drug Price Control
Bausch & Lomb - The 'ReNu Moistureloc' Controversy
Tata Motors: Serving an 'Ace'
Lipitor's Legal and Marketing Challenges
Foreign Direct Investment in the Indian Retail Sector
Microsoft's Troubles with the EU Commission
The 'LALU' Brand in Rural Bihar
Cadbury's Hit by Salmonella Scare in the UK
AIDS Drugs - Have Patent Rights Triumphed Over Patients' Rights?
Fake CVs Roil the Indian Job Market
Pantaloon Forays into Insurance
Yahoo! and eBay's Strategic Alliance
Dell Returns to Retail
Intel and The Dell-AMD Deal
Apple Launches Fifth Avenue Retail Store
Exxon's Problem of Riches
Microsoft Unveils IE 7 Beta
Department of Posts Targets Private Couriers
Google and Sony - Buzz Marketing ‘The DA VINCI CODE'
Birlas Buy Tata's Stake in “Idea Cellular”
Indian Cricket - A Global Money Spinner
Microsoft's "People-Ready" Campaign - Targeting IBM ?
Google and the 'Click Fraud' Menace
Real Madrid's ‘Galacticos'Strategy: Losing Steam?
Bird Flu In India
The Death Of Aibo
The ‘Le Clemenceau'Controversy
BPO's Tap into Rural India's Potential
46
Online Advertising In India - The MSN India And NDTV Media Tie-Up
The Pixar Buy - Disney's Creative Mojo?
Labor Unrest at Toyota India
Coca-Cola Faces Another University Ban
Coal Mines in China: Putting Profits before Safety?
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits
The Mobile Phone's Emergence as The 'Fourth Screen'
Organized Retailers in India Foraying into the Health and Wellness Market
Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead'
Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices
Social Marketing The 'Love Food Hate Waste' Campaign in the UK
Marketing of Fairness Creams and the Question of Ethics
Sparks Fly in the Bajaj-TVS Spark Plug Controversy
Tata Motors Bid for Jaguar and Land Rover
Google & the Issue of Internet Privacy
Wal-Mart's Re-Branding Initiative
Ovi: Nokia's Foray into Internet Services
Is Nokia Launching iPhone Killers?
Google's Quest for the Perfect Ad Pricing Model
Stress Management at the Workplace
Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries
Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation
Bob Nardelli Moves to Chrysler
iShare: Rediff's Content Sharing Space
To Test or Not To Test: A Dilemma in Indian BPO Firms
Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR
Disney's Strategies in China
Fortis' Foray into the Retail Pharmacy Business in India
Balancing Creativity and Ethics in Advertising
Social Awareness Program to Boost Tourism in India
iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations
Cheap Chinese Goods: Boon or Bane for Consumers?
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
The Proposed Air India - Indian Airlines Merger
Titan's Foray into the Prescription Eyewear Market in India
United Spirits' Acquisition of Whyte & Mackay
Nivea's Foray into the Men's Fairness Cream Market in India
The Private Sector's Role in Defense Production Industry in India
47
Indian Tourism Industry Rides on The 'Incredible India' Campaign
Harvard University Appoints its First Woman President
JetBlue Airways' Customer Service Fiasco
Detariffing in the General Insurance Sector
Moser Baer Enters the Indian Home Video Market
Zapak.com and the Online Gaming Market in India
Bob Nardelli Quits Home Depot: The Debate Over Executive Pay
Aditya Birla's Acquisition of Trinethra
Body Shop Launched in India
eBay Changes its Strategy in China
Can India Become A Global Automobile Manufacturing Hub?
Pfizer: The Impact of Torceptrapib's Failure
Infosys Technologies Ltd.'s 'Voice of Youth' Program
CEAT - "Raising the Bar" with the New Logo
PepsiCo's Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns
YouTube LLC's Strategy in India
Infosys BPO's Campus Ambassador Program
ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility
France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry
HCL's Global Branding Initiative
Alpenliebe & the Indian Sugar Confectionery Market
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US
NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?
The Growing Attractiveness of the Indian Personal Computer Market
Sagnik Roy: An Indian Success Story in China
Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market
ClickJobs.com's 'Happy Kumar' Ad Campaign
Battle for the Lavatory Care Market in India Gets Dirty
OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook
IT in Healthcare: Fortis' Collaboration with Microsoft India
Barclays in India: Finding a Way to Grow with Mobile Banking
Waste Recycling and The Catadores of Brazil
The Indian Railways Turnaround Story Continues
Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal
Green Marketing & the Menace of Greenwashing
State Bank of India's Bid to Consolidate in the Face of Intensifying Competition
Tactics to Recover Banks Loans in India Raises Ethical Concerns
Trimeris Reformulates Strategy
48
BMW Brand in North America
Google Wins Cyber Squatting Case
BigAdda.com: India's Leading Youth Social Networking Site
RIM Vs Motorola: Talent Poaching and the Question of Ethics
Dabur's Acquisition of Fem Care Pharma
Acer's Growth Strategies
Marico: Emerging Indian Global Competitor?
Gujarat Cooperative Milk Marketing Federation's Growth Strategies
Dabur's Growth Strategy in India
BK Modi Group's Business Portfolio
Bajaj Auto Ltd: Re-aligning Manufacturing Strategy
Aditya Birla Group's Growth Strategy
Indian BPOs Waking Up to the Philippines Opportunity?
McDonald's in Discrimination Row
Christian Dior in China: The Sharon Stone Controversy
Ford's Sale of Jaguar and Land Rover
Spice Targets Rural Mobile Telephony Market in India
Foreign Banks Targeting Newer Segments of Customers in India
Employee Motivation - A Short Case Study
Rebranding Shopper's Stop
Reliance's Exit from Petroleum Retailing
Times of India's 'Lead India' Campaign
Fabindia: Marketing Indian Craft Traditions
Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions
Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture
Future Group & Reliance ADAG Brace for the 'Big' Fight
ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India
49