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Company Business Plan
By:
Ebrahim JamshidiGohari
Autumn 2010
Högskolan Dalarna
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Content
Opportunity CIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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Tourism Industry Growth
South Asian Tourism Growth: 1%
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Tourism Industry Growth
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Tourism Industry Growth
Regional market share
Annually growth rate
200019981995
23% 30% 1.71.31.0
The Entered Tourisms (Million):
Tourism cost (Million Dollars)
Regional market share
Annually growth rate
200019981995
25%7/39%11.35
9.187.88
WTOمنبع:
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Electronic commerce and tourism
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Internet and Tourism in Iran
Less InformationAmbiguous Information
Lack of sufficient advertisingLimit customer choice
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Opportunity
Iran Attractions
Growing of Tourism in The World
Growing Of E-Commerce
CIRAN
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Content
ContentCIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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CIRAN Mission
To attract and provide services to Tourists Extensive data collection and unique nature of
tourism attractions and use of information technology to facilitate decision-making process for tourists
Do all ancillary activities to minimize tourists activity to to enjoy their trip .
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Increasing number of visitors from Iran
Creating a positive mentality towards Iran and Iranian
Becoming the first Iranian company succeeds in using E-Commerce
Vision
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Content
OpportunityCIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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Structure of the tourism industry in Iran
Foreign
partners
Foreign
Office
Iranian
Travel Agency
Accommodation
Aviation
Local guide
Governmental
Independent Staff
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Entering The Market
Less RiskLower startup costs
Gathering information for future programs
Market entry strategy:
Cooperation with tourism agencies
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Business model- the first stage
Customer and supplier relationship by Facilitator
Travel Agency 3
Customer
CIRAN Web Site
Travel Agency 2Travel Agency 1
Facilitator
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Business Roadmap
Launch site
Established tourism agency
International Joint Tour
Regional branches
6 12 18 24
CIRAN Portal Site
Month
Online Booking
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Business Model- the second stage
Airlines
Customer
Web Site
Travel AgencyHotels
Online Payment
Online
Booking
Mobile Agent
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Content
OpportunityCIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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CIRAN Services Virtual world (website)
1- About IRAN2 -Choose & Buy travel Packages
3 -Other Facilities
Real world1 -Do travel coordination
2 -Customer Contacts3 -Quality Supervision
4 -Special services
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Content
OpportunityCIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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Marketing
Europe (Germany,
Italy, France)
Far East (Japan)
++Iranian Livings North of America
Target marketsInternet access and electronic trade
Welfare stateIncreasing number of tourists
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MarketingMediaInternet
Introduction to Search EnginesEnhance search ranking
(Affiliation, Link Exchange(Email, Newsletter
Specialized magazines and brochuresPrivate Sale
Iranian students abroadPrevious clients
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Content
OpportunityCIRAN Mission and Vision
Growing WayCIRAN Structure
Marketing PlanFinancial Plan
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Summary Plan indicators
Investment required Pre-launch ------- 52000 million USD First year ----- 23000 million USD
Number of Employee after 3 years ---- 30 Time to pay back the investment --- 22 monthsPresent value (NPV) with 30% Interest --- 21000
million USDInternal rate of return (IRR) --- 51%
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Risks and threatsLack of tourism infrastructure and public
facilitiesExternal factors (unsafe effect of giving
the international level)Credit cards accepted
Religious restrictionsPossible to mimic the business model
Not possible to attract tourists to the rate predicted
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Tack så mycket