Company

LOGO

FOCK Mobile

Proposal

Agenda

1. Business Plan 1. Business Plan

2. Marketing & Advertising Mix2. Marketing & Advertising Mix

3. Financial Analysis 3. Financial Analysis

4. Prototype Presentation 4. Prototype Presentation

Organization Chart

PhallyOperation Mgr

Zheng LiangFinance Mgr

Yin LuPR Mgr

Subanta Ku R&D

Jie HuiSales & IT Mgr

Wei LoonCEO

Branding

FOCK Mobile

F

Free

C

Charge

O

Of

K

[K] Content

How to Access

Select contents

Views a 10 sec advert

Charges incurred from our company?Zero

ContentDownloaded

Business Cycle

How consumers access our services

GPRSor

WAP

Finding Analysis

“64% of mobile phone owners play a mobile game at least once a day”

-BBC NEWS 2/5/2005

“Men and Women are equally interested in Mobile content”

-Nokia 29/4/2004

“Consumers would spend significantly more for new mobile content service”-IT Facts

“Gambling and adult on mobile phones will generate $6.5 billion by 2006”

-IT Facts

Mobile Content Table

Movie Arts Food Traffic News

Chill Out! Travel Shopping Road Guide

Soccer Match Analysis

Free Mobile Games

Live-Betting Odds

Annual Inter-Tertiary Competition

Marketing Mix

Product Price Promotion Place

Toa Payoh Lorong 8 Industrial Park

200 sq ft

Rental: $300-$350 per month

• Advertising Packages

• Anti-Virus

• Mobile E-mail Account

• Discounts for long term contracts

• Cash Flexibility Program

• Be the first 15

• Lucky draws for members

Competitor Analysis

Potential major competitors would be the 3 mobile service providers, Singtel, M1 and StarHub, as they are strong in the current market.

As for Iguana Mobile, their services are very similar to ours, but they charged their consumers

Site Selection Plan

MeetingRoom

CEO’s

RoomPantry

OfficeSpace

• Place:8 Toa PayohIndustrial Park

• Build in area of 200 sq feet

• Rental Cost:S$300–S$350for high storey

SWOT Analysis

Strength Weakness Opportunity Threat

• First to implement

• 24X7

• Easy for consumers to access

• Barriers to entry

• Other competitors are not focusing on Mobile downloading services

• Lack of business experience/ new to the market

• Tremendous potential future growth

• Affordable

• chances of expanding to overseas market

• Unstable financial status

Advertising Campaign

Pre-LaunchPre-Launch LaunchLaunch Post Launch & Beyond

Post Launch & Beyond

Advertisements

• Period: 7 Days(Radio)7 Days(Posters & Banner)

• Media: Radio, Posters and Banners

• Total Cost: S$15,890

Road show

• At the Atrium @ Dhoby Ghaut

Programs•Hands on trial of our services.•Lucky draw•Freebies

• Budgeted at: S$10,000

Newspaper and Magazine

•Frequency:4 times in 3 months

•Newspaper:The Straits Time (Life section)

• Magazine:Most of them

•Budgeted at:S$8,000

Media Advertising

JCDecauxShowcasing the World

Banner & Poster

Company

LOGO

What is FOCK?

Free

Of

Charge

[K] Content

Company Profile

We provide mobile content downloads for no charge at all. All that you’ll incur would be the GPRS/WAP charges by your mobile subscriber.

Founded By: Mr Poh Wei Loon

• Movie• Arts• Food• Traffic News • Road Guide • Chill Out!• Travel• Shopping• Annual Inter-Tertiary Competition • Soccer Match Analysis• Live-Betting Odds• Free Mobile Games

Find us @

Website:http://www.geocities.com/fockmobile

Projected P & L

Year 1 ($) Year 2 Year 3Sales revenue 517,333 672,533 840,666Cost of sales (77,600) (100,879) (126,099)

Gross profit 439,733 571,653 714,566Advertising expense (113,890) (113,890) (113,890)Salary expense (108,000) (108,540) (109,082)Rental expense (14,400) (14,400) (14,400)Other expenses (39,680) (40,880) (42,200)

Profit before tax 163,763 293,943 434,993

Tax (20%) (32,752) (58,788) (86,998)

Profit after tax 131,010 235,154 347, 995

Accumulated Cash Flow

Cash Flow for First year

2,801.67

18,290.679,383.00

86,924.67

104,269.83

122,575.94

141,767.00

162,067.65

183,403.13

205,699.30

229,182.68

253,780.45

50,000.00

0.00

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

months

ca

sh

Prototype

Conclusion

The growing mobile data industry globally at which by 2009 will be worth US$189 billion.

The market we target is expandable.